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Style Guide
Graphic guidelines for internal and external communications
Last Updated: October 24, 2022
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Consistent Visual Branding Requires Consistent Usage
To achieve consistent visual branding throughout all corporate communications and promotional materials, as well as across multiple media, we have established a corporate identity standard to aid you as you create these new materials.
This standards manual provides guidelines for proper branding and includes design and color systems. When using the Arora ATLAS ® corporate identity for any internal or external forms of communication, either for print or electronic media, follow the guidelines as specified in this document.
Why Are the Guidelines Important?
Brand guidelines assist the internal Arora ATLAS® team and outside vendors in maintaining the integrity of the established design system and the overall brand.
These guidelines illustrate established design rules and are instrumental in maintaining brand consistency across all materials through which the Arora ATLAS® prospective and current clients, employees, industry partners, media and other stakeholders experience the brand.
About Arora ATLAS®
Arora ATLAS® is an enterprise level suite of mobile products consisting of six modules, Arora ATLAS® Fix, Arora ATLAS® Inspect, Arora ATLAS® Supply, Arora ATLAS® Request, Arora ATLAS® Insights, and Arora ATLAS® Connect. ATLAS is designed to simplify and enhance asset management through the seamless convergence of asset data and location services.
The six on-the-go mobile tools perform the following functions:
+ ATLAS Fix activates maintenance operations by connecting work management and location services.
+ ATLAS Inspect enhances inspections by enabling location services.
+ ATLAS Supply enables real-time inventory management through mobility and location services.
+ ATLAS Request simplifies the work request process through real-time location services and advanced intelligence.
+ ATLAS Insights combines assets, location services, and sensory data to enable better decisions through more complete information.
+ ATLAS Connect enables real-time facilities management by enabling enterprise systems to share information to break down technology silos and provide more informed decision making.
