March Issue

Page 36

Three Dog Bakery


n 1989, three dogs, two guys, and one $0.59 biscuit cutter created the world’s Photo courtesy of Three Dog Bakery first bakery for dogs. Its revolutionary Three Dog Bakery idea – 100-percent natural, wholesome, human-quality ingredients – gave pet 817 E. Lamar Blvd. • 817-795-3165 • owners a new option in healthy feeding. What was radical then is what’s right now. Bred from a love of dogs, the concept of involving a pet pooch in the actual    • Coaching franchisees on key drivers of bakery success purchasing experience seemed like a natural combination of dog and owner    • Increasing awareness and protect the brand equity of Three Dog Bakery lifestyle. After all, owners know their dog is special and delight in seeing others treat    Kim Harmon heads up a seven-person staff – as well as her four bakery dogs them so. Just like the company’s locations today, the original Three Dog Bakery Max, Cash, Tink and Beltre – at the new Arlington location.The 2000 square-foot store was an inviting and exciting place for pets and the people that treasure them. bakery located at Parkway Central specializes in all-natural, fresh-baked dog treats Customers still enjoy the pleasant aroma of fresh-baked pastries, treats and food and personalized celebration cakes, as well as premium dog food, toys, collars, for dogs in a comfortable setting. and accessories. The new bakery will feature many Three Dog Bakery favorites Three Dog Bakery has by far (and in dog years) the most seasoned team in the loyal fans have enjoyed over the years. Its popular bakery case treats are sure to pet bakery industry. The management team supports the company’s bakery owners’ wow canine customers, including Pupcakes®, Celebration Cakes, Peanut Mutter goals by sharing years of knowledge and experience in retail, consumer packaged Cookies, Lickety Split, Drooly Dream Bars and more. The shop will also carry goods and manufacturing to help keep each bakery on the path of continued prepackaged Three Dog Bakery items, including its top sellers, Classic Crèmes and success. That management team assists franchises in many ways, including: Wafer Cookies.    • Leading culinary innovation and development of high-quality, innovative dog Three Dog Bakery has a simple philosophy: “We’ve been making tails wag since food and treats 1989, and today our mission remains the same: feed the souls of dogs and the    • Collaborating with partners on site selection and bakery build-out people that love them.”    • Developing training programs that include pastry techniques, product and    “I have had such great feedback from customers,” Harmon says. “But this was ingredient education, customer service, and “pre-opening” operations classes our very first review: ‘They have a great selection of treats and chews for my pups.    • Creating marketing programs for bakery store implementation to drive traffic The employees were also extremely kind to them and really went out of their way to and increase average ticket sales, including social media strategies make sure they felt special.’”


ARLINGTON TODAY • March 2018 •

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