New sports reporter joins Mena Star
Easton Leonard has joined the Mena Star as a sports reporter. Leonard, who attends the University of Arkansas at Rich Mountain, is an avid St. Louis Cardinals fan who starting writing about the Cardinals for online publications at the age of 15. He is a member of the Internet Baseball Writers Association of America. He previously covered sports for the past two years for the Polk County Pulse. He serves on the Dallas Avenue Baptist Church worship team and is studying at UA Rich Mountain for an information technology degree. “I look forward to joining the Mena Star team and to continuing to produce great sports coverage that they have developed over the past year,” Leonard said.
Paris Express names editor
The Paris Express announced that Miranda Holman has been named editor, taking over for veteran journalist Pat McHughes, who retired after 21 years at the newspaper. Holman, 40, is a Clarksville native and graduate of Arkansas Tech University with degrees in English and creative writing. She has been a freelance writer and editor, managing websites and developing content for several entities. She recently completed a fellowship as editor of the Nebo Literary Journal. “I am excited for the opportunity to learn more about the Paris community and to take on new challenges as the editor of the Paris Express,” she said. “I am looking forward to meeting people in the community and settling in as a resident of Paris.”
Did you see that Superb Owl? Be careful with NFL ads Arkansas Press Association members, here’s your annual reminder about that big game, the football title match that could land publications in hot water with the National Football League if it’s called the Super Bowl in advertising. The NFL has trademarked “Super Bowl” and is pretty strict about use of the term (The NFL’s lawyers once wrote a cease-and-desist letter to an Indiana church advertising a “Super Bowl Bash.”). The Super Bowl term, the logo, the NFL shield and team names and designs are also trademarked and should not be used in ads, unless the advertiser is an official NFL partner. Local advertisers who want to capitalize on the Super Bowl’s popularity in ads should remember to call it “the big game” or “game day” something else other than the terms or designs trademarked
by the NFL. It is, however, okay to use “Super Bowl” or “Super Sunday” in news coverage. One New Jersey-based marketing firm has its own ideas for how to refer to the day: “The Six-Hour Build Up to a Coin Flip,” “The I-Waited-Two-Weeks-ForThis? Bowl,” “The Beer Commercial Bowl” and “Hey-Look-At-That-CommercialWhile-I-Steal-The-Last-Piece-of-Pizza
GAME day Bowl” were among its suggestions.
Woodruff County Monitor wins pizza party for Perfect Performance Congratulations to the Woodruff County Monitor for earning an employee pizza party from the Arkansas Press Association for perfect performance in its placement of APA-ordered ads in 2018. The newspaper was randomly chosen from the 40 newspapers left in good standing at the end of the year. The Perfect Performance Club was started
several years ago to encourage APA member newspapers to run ads ordered from APA correctly and on time. The staff enjoyed their reward on Tuesday, January 8. Congratulations again to Woodruff County Monitor publisher Paula Barnett and her team.
Holman and her husband, William, have three children. McHughes retired at the end of November. He noted that during his time as editor he never lost sight that “this newspaper is a real institution” in Logan County. Arkansas Publisher Weekly
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January 10, 2019