2 minute read

The Millenial Minute with Ian Bryan

Community Banker - Commercial Lending Simmons Bank, Russellville, AR

What can banks do to better appeal to millennials – in the workforce and as customers?

As I embrace the world of the millennials (oddly, generational labeling may never change), expectations for how I choose to manage financial goals and processes for my life may vary slightly from other generations. Even as I view my role in the banking business, quick access to information is key and often critical to decision making for personal and business needs. Online services, through the use of mobile banking, offer me enhanced efficiencies and ready-services while I’m on-the-go. Also, online paperless account management services become an invaluable tool to assist in oversight and organization of finance information, making access available at my demand. As banking services continue to evolve, the ability to handle personal and workplace processes for personal or business accounts, loans, and even investments services with expediency, ease, accuracy and security is necessary. The challenges for meeting the expectations of internal and external partners and customers offer exciting opportunities for the present millennials and future generations (even with the on-going labeling).

What technology innovation has made the most impact on your life?

As mentioned above, the growth and enhancement of mobile device capabilities has changed the world in ways that are presently apparent. However, as this technology continues to develop over the next 5 to 10 years, the growth of personal and business processes can be almost limitless for future banking services. The “total” virtual bank may just be the next reality.

What civic project has your bank participated in that touched you the most?

Although the role of banking generally involves providing financial services to customers and clients in a local community, the connection with the residents in an area serves as a means to positively influence community involvement. A recent outreach by Simmons Bank, the Walk to Defeat ALS, brought many residents together in an effort to raise money for a very important cause, finding a treatment and a cure for Lou Gehrig’s Disease. As an athlete since my early childhood through college, and learning about Mr. Gehrig and his battle with ALS, it was an honor to recognize his life through the fund-raising efforts of Simmons Bank. This project made a huge difference in the support of those affected by this terrible disease, even our very own Simmons First Foundation Chairman, Mr. Tommy May.

What can you simply not resist?

A never-ending supply of a Rico Suave Jackhammer (Vanilla frozen custard blended with roasted pecans and Oreos, with a center filled with hot fudge) from Andy’s and an under-par round of golf at Augusta National. However, to stay within the banking industry topic, it would be almost impossible to resist the opportunity of creating services that met all the needs and desires of our banking customers and clients.