5minutes with...Robert Husong

Robert Husong

President First National Bank of NWA

Please tell us a little about yourself .

I grew up in Grove, Oklahoma which is near Bentonville, AR. Growing up in Grove I worked on a cattle ranch and worked with heavy equipment both businesses ran by my family. I attended the University of Arkansas and graduated with a degree in Marketing Management in 1996. Upon graduating, I got married and moved to central Oklahoma. My wife and I moved back two years later and have been in NWA since. I have four boys and we, including my wife Carrie, all like to run, hike, camp, fish, and anything outdoors related. I also enjoy hiking mountains (those over 14,000 feet known as "14ers") in Colorado when I am able to get away. To date I have hiked 18 of the 58 peaks.

How long have you been in the banking industry?

Upon graduating from the U of A in 1996, I became a loan officer in Oklahoma City. I spent two years getting a crash course on all things lending, sales, and collections. We then moved back to NWA in 1998 and I went to work for McElroy Bank & Trust in Fayetteville. I worked there through the “.com” bubble bust, Y2K, and 9/11 while also seeing the consolidation of charters to become Arvest Bank. I left Arvest in 2004 with a group of friends/co-workers to start a new bank in Fayetteville. I’ve always had an entrepreneurial nature, so being part of a de novo bank was very intriguing and exciting to me. We officially opened Signature Bank of Arkansas (SB of A) in May of 2005. The time between leaving Arvest and opening SB of A we actually worked on staff at Community First Bank (CFB) in Harrison, partnered in helping us start SB of A. It was during that time I learned how great a community Harrison is and how awesome the bankers were, namely King Gladden (who left us way too soon) and his “partners” at CFB.

At SB of A, as with any startup, we all wore lots of hats and were pushed to learn new things. At one point, it was joked internally that I had five different concurrent titles, depending on what capacity I was being used for the day. I think I had moved through 17 different physical offices while there due to our fast growth. I was at SB of A when the housing bubble hit and with some tenacity, a lot of hard work, long days, great teammates, leadership, and customers, we made it through. I had the opportunity to learn a lot and meet a lot of great bankers from across the state before, during, and after that great recession while at SB of A. It seems like a distant memory now but I wouldn’t change that experience for the world. In 2013, my current employer, the First National Bank of Fort Smith, asked me to join them to take the helm of their NWA division which was formerly known as Bank of Rogers. I was asked to rebrand, build a team, build a culture, and grow a bank while helping the NWA community by being a local bank that gives back. Since joining this team in 2013, we have rebranded to First National Bank of NWA, expanded into two NWA cities, helped redefine what a banking experience can be, and found numerous ways to give back to our community by creating opportunities for small businesses and non-profits to partner together to benefit them and the community.

What trait does the modern banker need to have to be successful?

Have passion. Have a passion to help your customer, help your town, help those that need help. Have passion to see your world change for the better even if it means taking some risk and doing something you’ve never done before. Have passion to see your own organization be more than it currently is, there is always room for one to be better. Take pride in who you are and who you work for and where you live. Have passion to do your job the best you can. This should drive us to learn, to listen, to be our best every day, and to be a bridge in the community for others ideas or dreams to become reality. 12 The Arkansas Banker n Fall 2020

To you, what is the most enjoyable aspect of being a banker?

There are definitely aspects to banking that are not enjoyable, so if you are going to survive and even thrive in banking, you have to have something that you find enjoyable and rewarding. For me, it’s a combination of things. I enjoy being a part of the community and seeing what I can do to make it better. I love helping the startup business and seeing them succeed. I love the relationships I’ve developed with customers, community members, and my team. I also love building/problem solving. Whether helping other people grow or building new processes, products, or even some cool branches (sorry, a little plug for FNBNWA) I like being creative. I think this fulfills my entrepreneurial side which is rewarding to me.

What is the most important lesson you’ve learned in career to date?

Never stop listening and learning. Especially in this drastically changing world, bankers need to be listening to their customers and their employees. If you don’t know what issues your customers are facing or how they view you or your organization then you are already headed in the wrong direction. The same goes for listening to your team. But you can’t just listen, you have to act as well. This means that you also have to be willing to learn new ideas and new technologies in order to sometimes act on the issues that were brought up. Our customers and teams need us to be the leaders in problem solving so we must be constantly learning if we are to stay relevant.

What do you perceive as the challenges facing your community today, and what is your bank’s role in contending with these challenges?

Well, at the moment it’s hard to think past COVID-19 but I think we are as a nation/state/community at a pivot point of how we interact and conduct business with each other, especially banks. Unfortunately it’s too soon to determine the full extent of permanent change but I know this is going to drive everyone to embrace more technology. It’s a concern as the community banks advantage is the connection with the local community and people. Community banks are also key supporting the community by helping organize local fundraisers, support of non-profit events, youth activities, etc. Our communities need our local banks to be involved to support community services. Our small businesses need our local bankers to be available and accessible for their experience and advice. As community banks we will have to be creative on how we are able to meet these needs. Virtual galas, streaming youth sports, Zoom meetings with small business owners, whatever it may be –the need for community banks and bankers doesn’t go away but our interaction is changing and it’s up to us to be ready and prepared for how we interact with our communities going forward. I’d encourage bankers to not sit back and wait but be leaders of change in this area, your community needs you.

What’s your biggest guilty pleasure?

Mine are food related: Crispitos from the local gas station and I still eat a Twinkie once in a while.

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