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Part III. Documentation
Chapter 12. Colonizing Company’s digital appearance Colonizing Company’s main product is a ticket to Mars and the following transfer of a passenger. To sell the product to a user, the company goes through a particular process which I visualised in a journey map. In 2020 the journey map of Colonizing Company would look like this. It includes four key goals that have to be achieved in order to make a client happy: engage, convince, sell, and provide. On this graphic scheme I listed the channels which can help achieve those goals. Although some of them will probably be rudimental in 2050 like classic television, others will still be topical 30 and even 60 years later such as websites. Journey Map of Colonizing Company reaching its client in 2020
1. Engage
2. Convince
3. Sell
4. Provide
TV Internet Social media Out-of-home Press Influencers Customers
Website App TV-show SoMe Podcast Newsletter Consultations Workshops Print
Landing page E-Commerce websites Office
Ticket delivery Hot-line Chat-bot Support Training program Space flight Collect feedback Merchandise
