1980s Chola

Much like the Pachuca style, the Chola style is a demonstration of going against social norms. It was born from communities that dealt with “gang warfare, violence, and poverty on top of conservative gender roles.”

(Caldern ó ) It’s a style that shows solidarity among the women of the community. It is a form of feminism and protecting women. They value female relationships and abided by a code that “included things like loyalty to your homegirls, never fighting over boys, and, in some circles, not dating outside of your neighborhood. “

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1980s Chola Girl Gang Photo from http://cvltnation.com/portraits-of-70s-80s-cholas-culture/

Many women that identify as Cholas get irritated after seeing the culture appropriated and used as a fashion trend. One Chola named Hellabreezy says "Back in the day, we were mocked for looking different. Now, so many young girls want to emulate the look and have no idea of the cultural background or street politics associated with it, it's easy for young privileged girls to want to have the look, but when they are done dressing up in their 'chola costume,' they don't have to go back home to the hood and deal with discrimination, violence, and poverty… We can't just brush the Aquanet off our hair, take our hoops off, and go back to normal suburban life like they can because this is our reality. We live this every day."

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