1980s Chola

The Chola subculture is very similar to the Pachuca subculture and pulls a lot of elements from it. The Chola style started to be seen in the 1960s but became extremely popular in the 1980s and 90s. Much like the relationship between Pachuca and Pachuco, the Chola is the female counterpart of the Cholo. (Calderon). The Cholas are "working-class, young Mexican American female[s] from the barrios of the southwest with a very distinct aesthetic, style, and attitude,“ (Caldern). They are ó “the epitome of beauty, style, and pride with a badass, take-noshit, 'look at me but don't fuck with me' attitude. She is a strong and proud woman who holds it down for her family and hood.” (Caldern). While Chola was and ó still is very much a clothing, makeup, and hairstyle, it is much more than that. It is a strong, close-knit community that has passionate values of loyalty and toughness. It was and is a way of life that. Many participated in the lowrider community and listened to “oldies and Chicano rap”. (Caldern) ó