Has a strong position in the southern market. Caters to trendy young women between the ages of 16-25. Attracts customer by having everything under $50 and having new merchandise every Monday. The company is still fairly new and still growing.
Caters to high styled women between the ages of 18-30. Attracts customers by promising them everything “under $100 without sacrificing quality and ensuring priceless, first class customer service.� The company has been in the market for 14 years.