2015-2019
H E LLO
LET ME INTRODUCE MYSELF My name is Aradheta Andley, I am a passionate graphic designer who loves to create out of the box and impactful designs through wholistic solutions. My design journey has made me eager to learn new things and get inspired. My particular design interests include branding, typography and editorial. So please have a look...
Typog raphy
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Print Desig n
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Branding
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TYPO- G RA PHY
Ty p o g r a p h y
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Mowgli Handpainted type design for the movie “Mowgli�. A letter was given to us, we had to choose a movie and illustrate it in a eye-catching way.
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Ty p o g r a p h y
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Calligraphy
The assignment was to choose a words and use calligraphy tools. I used one end of a flat 3 cm stick for the words, the other end was carved into a more slanted shape for the design. 9
Ty p o g r a p h y
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Zombie Type 10
Illustrated typography of the word “Zombie� was handpainted on paper using water colors and pen.
Ty p o g r a p h y
Each letter is consistent on the theme of the word, which is “Gory” and “Distressing”, shown through the colors and the visual representation.
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Ty p o g r a p h y
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Ty p o g r a p h y
04 States Illustration The uniqueness of states has always fascinated me. The brief was to show the identity using onnly typography. This was made on paper using watercolors.
Sikkim The exquisite cuisine of sikkim : Noodles, The Ranka Monastery in Gangtok, Lepchas living on the Tendong Hill in South Sikkim dancing, The famous wheat crops and the all knowing Monks.
Rajasthan The majestic camels of Rajasthan, the Ravanhatha music instrument, Beautiful doorways, Traditional Nath of Rajasthani women, Variety of colorful pagaris, The famous craft: Kathputlu, Bandhani dupatta of women.
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PRINT -DESIGN
Print Design
01 NoTan Exploring the balance between dark and light, The white strips were cut out to play with positve and negative spaces. The compositions below were then digitally recreated, and experimented with text and lines.
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Print Design
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Print Design
02 Montage Recreating different emotions and feelings in a montage series, These are explorations of images and graphic elements . The first image is created based on the theme of travel and the joy of new experiences. The second shows a man full of life, changing, raging in an instant just like the ocean. The third image is a yin to the second montage, showing a peaceful side to the ocean. The last montage shows the different directions one takes and how it affects life.
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Print Design
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Print Design
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Pets Brochure A brochure to create awareness about the benefit of adopting pets for the elderly. It includes details about the personality of some of the pets to grab the reader’s attention. The animals are illustrated using color groups (primary, secondary, tertiary)
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Print Design
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Print Design
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Activity Book An interative activity book created for age group of 4-11 year old children. The book includes puzzles and trivia to educate about the Amazon Rainforest. Some activities included : “Find these different kinds of frogs”, “Find a way for the Kinkajou to get his food”.
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Print Design
Anaconda
Frog
Bat
Golden tamarin
Capuchin
Hummingbird
Pink dolphin
Iguana
Eagle
Jaguar
The illustrations show the different kinds of the animals living in the Amazons. It helps in providing a fun way to learn .
Kinkajou
Leaf cutter ant
Macaw
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Print Design
05 Pattern Play “Rush� is pattern making brand focused on making creative and colorful patterns for the playful users. These patterns are inpired by the name and visually shows a feeling of energy and excietement.
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Print Design
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Poster
Posters were created on the topic “Innovation” , the client wanted a simple yet exciting graphics. The left poster shows a statue symbolising ancient times and we’ve progressed since then. The right poster is a simple play of typography and line drawings.
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Print Design
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Magazine COOK IN is a magazine created for students, workaholics, lazy people, first time cooks. Its a print platform for unconventional, easy yet still innovative ways to cook food as well as incorporate guides and tips for healthy eating and food storage. It is a monthly issue that provides quick and interesting recipes. The idea was inspired from noticing the unhealthy habits that students have. due to their busy schedule, the magazine has a section for easy recipes as well as neaby places to go for food. Its the ultimate guide for foodies.
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Print Design
The flatlay photography was based on the theme of students and their eating habits. The composition was created using the tools of their day-to-day lives as well as the food items they usially eat.
The masthead for the magazine was designed to be playful and eye catching. The fonts are quirky and fun.
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Print Design
Contetents page
A ratings and review page for popular food trucks.
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Print Design
Centrespread using Bright and vivid colors to show its a rising trend.
A brief introduction to popular foodies on instagram.
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Branding
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Ame Skincare Inspired by Impressionism, Ame (soul in french) a ever evolving brand of pure and naturally handcrafted skincare. The identity of the brand revolves around a dream-like and timeless feeling. The style was created in an attempt to capture the pureness of the Sun’s light annd the impressions of nature.
LILAC Pantone 271 R 165 G134 B184
MINT-GREEN Pantone 377 R 127 G191 B172
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SKY-LIGH T Pantone 277 R 183 G214 B233
GOLD Pantone 277 R 183 G214 B233X
The colors and logotype are minimal and simple. The product range includes soaps, mists and bath salts, all of which are created to show the genuine emotion of the brand.
Branding
Left : Mist - peonies, cedarwood, mint fragrances Right : Carry bag
Visiting cards were printed on transpaent acrylic sheet. 33
Branding
Left : Letterhead Right : Postcards
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Branding
The invitation cards
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Branding
Left: The packaging was a simple wooden box and a muslin fabric bag for other products Right: Bath salts
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Branding
Natural fragrances were taken : oakmoss, cucumber, ocean, lavender.
The impressions were printed on tracing paper giving a dreamy packaging. 37
Branding
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Natura Natura artists pencils is a unique brand for those who love nature and its coloful hues. You can find the brightest as well as dullest of colors around you, with every season change there is a always new way to be inspired by nature. The box has 24 sets of colored pencils , as well as a illustrated calender reminding us of what each season means to us.
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Monsoon
Spring
Summer
Winter
Branding
The box has four section boxes inside which open up into a fan, there is a elevation at the bottom to make it easy to chooe colors. The calender is underneath the pencils and can be pulled to reveal three sets of each monsoon. A tote bag is also given with the box.
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Branding
January
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M T W T F S S M T W T F S S M T W T F S S M T W T F S S M T W
February
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December
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March
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April
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May
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Branding
June
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F S S M T W T F S S M T W T F S S M T W T F S S M T W T S S
July
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August
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September
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October
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November
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Branding
03 Cafe & Shop Elementary, simply means relating to the rudiments of a subject. The inspiration for the name and the branding came from the Japanese art of repairing broken pottery with gold and silver. The simple philosphy of embracing the asymmetry of life and accepting the beauty in imperfections.
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rgb : 203 202 202 cmyk : 20 16 16 0 hex : cbcaca
rgb : 197 215 220 cmyk : 22 8 10 0 hex : c5d7dc
rgb : 232 226 218 cmyk : 8 8 12 0 hex : e8e2da
rgb : 218 199 206 cmyk : 13 21 11 0 hex : dac7ce
The feel of the brand is a positive outlook on life and is a metaphor to understand the art of healing. Along with the branding, ceramics were made to understand the true essence of kintsugi.
Branding
Visiting Card
Letterhead
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Branding
Invitation Front
Poster
Invitation Back 44
Coasters
Branding
Menu Design
Elementary website
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Branding
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Branding
The Menu and product photography was done in natural light.
The ceramics were made in one week, the process included learning how to work with clay and mold the shapes. The next procedure was glazing, which included the selection of colors and giving the products and glossy look. This was followed by baking of the ceramics.
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Branding
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Branding
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04 Niketan Fashion Niketan is a Fashion Brand inprired from Santiniketan (A small town in Kolkata), which was modelled by Rabindranath Tagore on the principles of art and cultural interchange. The philosophy revolves around the use of light and breathable khadi, earthy tones, a play of Indian motifs with stripes and angular lines.
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Pantone RGB CMYK Hex
485 c 218 41 28 9 96 100 1 d92e27
Pantone RGB CMYK Hex
5445 194 201 207 23 17 16 0 c4c7ca
Pantone RGB CMYK Hex
30 000 75 68 67 90 000000
Pantone RGB CMYK Hex
9100 235 231 222 7 6 11 0 eae7de
The collection celebrates Handmade and forgotten crafts of rural IndiaGond Art and Kalighat Paintings. The red, white and black is a reminder to its rich culture and people, making it balanced with beige and grey colors.
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Pattern :
Kalighat Paintings were made to be a satire representaion of the current society. The woman is a symolism of a modern rural woman with an Iphone.
Lookbook :
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Pattern :
Gond artworks were a celebration of nature and its connnectionn with other beings.
Lookbook :
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Pattern :
This kalighat horse represents the the common mount that was used for gods and nawabs at that time. An ode to its forgotten resilience.
Lookbook :
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Pattern :
This Gond art again shows deers as a common motif used by artists. There have been many myths and stories about deers in the gond tribes as well.
Lookbook :
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05 Unkahi Brandbook Unkahi is a media platform that narrates achievements of women from all walks of life. The branding showcases strong type and colors, with the logo symbolising a bold woman. It was conceptualised on the basis of giving a voice to a variety of woman, and make them stand out.
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TH ANK YO U Here are my det ails Contact No : 8826350711 Email Is : aradheta@gmail.com