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Chapter 20: Corporate Identity and Visual Systems
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20–56 20–55. Otl Aicher and his staff, informational graphics for the Munich Olympiad, 1972. Pictographs function as signifiers and illustrations. 20–56. Otl Aicher and his staff, covers for the Munich Olympiad Bulletin, 1971. An inventive variety is achieved with a consistent format. In no. 6, the grid becomes part of the illustration. 20–57. Otl Aicher and his staff, poster
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for the Munich Olympiad, 1972. Each poster had a wide expanse of one dominant color as a ground for a posterized photograph of athletic competition. 20–58. Jim Berté (designer) and Robert Miles Runyan (art director), symbol for the games of the Los Angeles Olympiad, 1980. The “star in motion” is generated by three weights of horizontal lines. 20–59. Debra Valencia (designer) and Deborah Sussman (art director), design guide for the Los Angeles Olympiad, 1983. The design parameters allow diversity within a fixed range of possibilities.
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