interview
BAG BUSINESS
(L-R) Ascia and Sofia share a candid moment
Bahraini handbag designer, Sofia Al Asfoor and renowned fashion blogger, Ascia hosted a styling session at Saks Fifth Avenue!
Bahrain Confidential sat down with Sofia Al Asfoor to talk about her latest Shield collection. What are the qualities of a woman who truly represents the Shield collection? “Shield" represents the powerful woman celebrating her beauty and sensuality, and having a strong heart, body and soul. A celebrity/public figure who best portrays your brand? Queen Rania of Jordan and Angelina Jolie. Why is leather your most favorite fabric to work with? My love affair with leather began around the same time I started designing handbags. I work with a
24 Bahrain Confidential February 2016
Shield represents the powerful woman celebrating her beauty and sensuality, and having a strong heart, body and soul
variety of leathers from calf to exotics; the natural characteristics of this fabric speak for itself. It love working closely with tanneries to achieve what, in my opinion, is the most luxurious product. Why did you launch this collection at Saks Fifth Avenue? I was searching for a retailer who understood the market and audience I was designing for. Saks Fifth Avenue understands my approach to luxury, perfectly.
The Shield collection is available at Saks Fifth Avenue in City Centre Bahrain