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Annual Report 2017
COMPANY BACKGROUND AND BUSINESS OVERVIEW COMPANY BACKGROUND AND BUSINESS OVERVIEW TRUE GROUP’S VISION, OBJECTIVE AND LONG TERM GOAL True Group is Thailand’s fully-integrated telecommunications provider and convergence leader. It offers an unrivaled selection of communication services utilizing advanced technologies, innovative solutions and a comprehensive range of digital media and content. Its vision is to be the leading digital infrastructure provider that fully connects people, organizations, economies, and societies together to create sustainable value for life. True Group seeks to elevate Thailand’s telecommunications infrastructure to be at the forefront of the international community while progressing the country towards the goal of becoming a digital infrastructure gateway in Asean. The Group’s ongoing dedication in developing wired and wireless networks as well as equipping its portfolio with quality international and local content increase opportunities and channels for Thai people throughout the country to thoroughly access news and information, to bridge the digital divide, and to facilitate Thailand’s evolvement into a knowledge-based society. True Group’s core businesses are: TrueMove H, which operates cellular business with superior network quality and coverage through the most comprehensive spectrum portfolio. TrueMove H delivers optimum mobile experience on all platforms comprising 4.5G/4G, 3G and 2G networks which cover 98% of the Thai population nationwide. This resulted in its above-industry revenue and subscriber growth throughout 2017. TrueMove H added 2.7 million net subscribers during the year and expanded its subscriber base to 27.2 million. TrueOnline, the leading broadband internet and WiFi provider through high-quality fiber network encompassing approximately 13 million homes nationwide. Its fiber broadband campaigns have received strong market response and pushed TrueOnline’s broadband subscriber base to grow by 14% from the previous year to 3.2 million. TrueVisions, the leading nationwide pay TV and HD TV operator. TrueVisions Group was also granted two digital terrestrial TV licenses comprising variety channel “True4U” and news channel “TNN24”. TrueVisions ended 2017 with the total customer base of 4.0 million, of which 2.2 million were premium and standard customers while the rest were FreeView and Free-to-air customers; and the Group’s digital platform and offerings, which focus on innovation, digital offerings and solutions utilizing cutting-edge technologies including TrueID, Internet of Things (“IoT”) and Analytics or Artificial Intelligence (“AI”). True Group’s ongoing commitment is to provide high-quality offerings to consumers by focusing on network superiority, service excellence, innovation and digital offerings and an ideal combination of its various products through convergence propositions. Convergence is one of the Group’s key competitive advantages as it fulfills customers’ demands and lifestyles while enhancing their engagement. This positions True Group well to accelerate growth alongside consumers’ growing demands for telecommunications and digital services. True Group strives to develop its business towards sustainability by conducting its business transparently and engaging with all stakeholder groups accordingly, demonstrating economic, social, and environmental responsibility at the national, community and corporate levels continuously. As a result, True Group has received a number of