Annual Report 2015
For beverage packaging, the Company is one of very few producers in the world to produce closures that are lightweighted with the shortest production cycle time. With successful product launching in Vietnam coupled with the opening of a new manufacturing facility near Hanoi in the northern part of Vietnam in Q4/2015, the Group has become one of the biggest beverage packaging producers in Southeast Asia, and will continue to expand its beverage packaging business in Thailand and the ASEAN countries. This is to meet the demand from high value markets which require light-weighted quality products that consume less raw materials and help preserve the environment, while providing a comprehensive range of services to include the ‘blowing process’ for the manufacturing of beverage bottles. As being committed to developing and producing such ‘light weighted’ beverage packaging products, the Company has been able to attract more customers as well as have the opportunity to expand into other new markets and customer bases in the future. As for material handling products – such as, containers and pallets, the Company has given importance to both product design and development. A comprehensive range of services is also offered to the customers with our assistance in enhancing the efficiency of their operations management relating to warehousing and logistics activities. Such services enable them to gain maximum use and benefits from their available warehousing space and also to reduce inventory wastage. This marketing strategy combined with the high quality products, the latest specific production technology of the Company, and the increasing trend in the food products industry in replacing wooden pallets with those made of plastic, has resulted in the rapid growth of the Company’s materials handling products. With regard to the automotive component parts products, through modern manufacturing processes, specialized production techniques for this business undertaken by the Company, and cooperation with overseas industry alliance partners who possess the relevant specialized technical knowhow and expertise in the automotive component parts industry, the Company has continued its ongoing development of the production process for battery cases, and driven the Company to be a leader in this product category for both production market share aspects. As such, sales of the battery case and automotive component parts product groups can still grow further, corresponding to the overall growth of the automotive industry sector through the proactive business growth effort undertaken by the automobile manufacturers. In consideration of those facts, the Company is confident in its competitiveness and growth potential of its plastic industrial products in the future.
Size of the Company as Compared to Competitors’ The Company cannot compare its size with its competitors because there are thousands of plastic injection factories, medium and small. With our modern technology and production capacity, including product variety, the Company is confident of being a leader in manufacture and distribution of plastic industrial products in Thailand. It has gained recognition among customers who have confidence in the quality of our products. In 2015, the Company assessed its market share of each product group as follow: Type of product Battery Case Bottle Crate Container Crates Rigid Packaging Pallet Garbage Bin Furniture Food & Beverage Packaging
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% 70 50 40 40 35 30 30 20
Srithai Superware Public Company Limited