Cyber Security
important - and the announcement by Google allegedly leaving the Project Maven AI program reflected these concerns.
transparency on what these values are.
From Compliance to Accountability Google’s CEO Sundar Pichai announced in a June blog, seven objectives for its AI research and applications that “we will not pursue”. Amongst these objectives is an explicit reference to “Incorporate privacy design principles – “We will incorporate our privacy principles in the development and use of our AI technologies. We will give opportunity for notice and consent, encourage architectures with privacy safeguards, and provide appropriate transparency and control over the use of data”. Increasingly seen as a practical way of moving beyond compliance to designing and implementing the core privacy principles in the organisation is the concept of accountability,
The San Bernardino case raised the question of whether technology companies should be compelled to build software to break into its own devices (or programs or infrastructure). And Apple defended its philosophy: that no one, not even Apple, should be able to look inside your phone. Apple’s Privacy page states that ““Apple products are designed to do amazing things. And designed to protect your privacy”, and “privacy is a fundamental human right”: “And so much of your personal information — information you have a right to keep private — lives on your Apple devices. Your heart rate after a run. Which news stories you read first. Where you bought your last coffee. What websites you visit. Who you call,
At the IAPP conference, Keith Enright (CIPP/G, CIPP/US, Legal Director, Privacy, Google) said that Privacy is “a value conversation”. Accountability means that the organization must be able to confidently demonstrate it is operating consistently with its values and provides
email, or message. Every Apple product is designed from the ground up to protect that information. And to empower you to choose what you share and with whom. We’ve proved time and again that great
First Trillion Dollar Public Company
experiences don’t have to come at the expense of your privacy and security. Instead, they can support them.” Huey Tan (APAC Senior Privacy Counsel, Apple) emphasized that Privacy is an enabler and moving beyond regulatory compliance to accountability – commitment to think about personal data the organization has to deal with, building the controls into the programs which stand up to scrutiny is “another feather in your bowl”. Or in other words, a competitive advantage. This mindset is clearly winning support from many, as Apple became the world’s first trilliondollar public company on Thursday, 2nd August 2018, 42 years after it was founded.
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