When you are in that exotic and rare car community, it really is a small community in itself. Dwayne Waxer, Southeast Auto Shield co-owner 16 | Johns Creek Herald | September 15, 2016
Southeast Auto Shield of Alpharetta provides tinting and wraps for all vehicles, from luxury brand cars to company fleets.
Southeast Auto Shield dominates car vinyl business
Local company thrives in industry By KATHLEEN STURGEON kathleen@appenmediagroup.com
ALPHARETTA, Ga. — From cars to buildings to football scoreboards, Alpharetta-based Southeast Auto Shield has covered each with vinyl or film. The company officially opened its doors in January and is run by locals Kevin Wallace and Dwayne Waxer. The company specializes in automotive film, tinting and graphics, as well as vehicle wraps, residential and commercial tinting of windows. It also provides fleet services, which includes everything from a local one-truck land-
scape company that wants its name and phone number on the truck to a complete fleet of trucks for large commercial operations, Waxer said. “It’s all about applying some type of coverage or film on a car or window in a home,” he said. But what the company is most known for is working on rare and exotic cars. It does work for Porsche Cars North America in their restoration department, certain select dealerships on brands such as Lamborghini and Lotus and high-end body shops. “We run across celebrity and rare cars all the time, including a lot of one of one-made or two of two-made types of cars,” Waxer said. The two helped put custom graphics on a car that was later featured on a
Southeast Auto Shield works on paint protection film, vehicle wraps, tinting and fleet graphics. Jay Leno show. However their connections didn’t happen overnight. Wallace has been in the local industry for more than 10 years. “When you are in that exotic and rare car community, it really is a small community in itself,” Waxer said. “We have done little advertising. But it’s all the performance of our work. Through that came referrals.” Now the company gets requests from all over the Southeast, and sometimes will travel to a car if it’s more practical. Waxer credits Wallace for a lot of their achievements. “He was the only person I could find that could perform the level of work that I expected,” Waxer said. T:\ADS_2015\NFAYP
Additionally, Waxer said there was a need in the community for a company like theirs. “It’s proven us right because we have not had a slow day since opening in January,” Waxer said. “We are now looking for a larger space to occupy to keep up with demands.” Waxer said he and his partner are able to provide a high level of service, which is another reason they’ve been successful. “It’s a skill set we have,” he said. “As projects come our way, we always appreciate a challenge. We enjoy the million-dollar car but also the guy with the landscape truck. I’ve always enjoyed helping people grow their businesses.” For information on Southeast Auto Shield, visit seautoshield.com.
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