Revue & News | northfulton.com
REAL ESTATE REPORT • Sponsored Section
April 3, 2014 23
When selling a home, what you don’t know can hurt you By EVE JONES Harry Norman Realtors So, you are ready to list your home for sale and you start by consulting with an agent or two. You may be tempted to use an agent who offers a discount commission, but is that the smart choice for selling your home. First off, your agent, who has so generously decided to take a cut in their commission, may be cutting the other agent’s commission too! For instance, your agent has contracted to sell your home at 5%, but are they still offering the selling (buyer’s) agent 3%? Or, are they offering only a 2.5% commission? Why would you care about what that other agent makes? Well, because your home listing is competing against others that may be offering a fee of 3% or higher. How motivated will that buyer’s agent be to recommend and sell your home to their buyer, whom they have been working with for three solid
months? So, step one: confirm the “co-op fee” in writing by asking to see the agents’ listing sheet. Step two: determine how your agent is presenting your home to the market? Are they marketing your property in the most positive light? Have you ever looked at home listings on-line and had a good laugh at the photos? It never ceases to amaze me how many really, really bad photos (and typos for that matter) are out there. Bad photos will discourage showings and interest. Make sure your agent emails your listing once it is live, so you can see for yourself how your home looks and intermittently, go out on-line and check on it. Lastly, be sure to confirm that your listing agent is a fulltime Realtor. In real estate, time is of the essence which means access to your agent is critical. Your agent needs to be available full-time throughout the transaction to best represent you and your home.
BEFORE
AFTER
JUST SOLD
(i.e. just accurately priced, just staged, just professionally photographed, just masterfully marketed, just rolled out listing to 500+ web sites, just negotiated through 4 offers, just provided market analysis to appraiser, just negotiated and worked through Buyer’s repairs lists, just presented a back-up offer, just coordinated with the lender and attorney, just secured the seller a price of 16% over their original purchase price, just celebrated with the seller).
There’s a lot more to selling homes than you think. That’s why you’ll want to carefully chose your agent to sell your most valuable asset, your home. Patty Ash and Eve Jones of Harry Norman are just the agents you need. We bring sellers (and buyers) the highest level of experience and expertise. Our total 17+ years of experience and $17+ million in sales (2013), combined with our previous corporate professional experience, offer our clients the perfect blend of professionalism, a fresh perspective and knowledge. Call us today for a free in-home consultation. And, if you are thinking of selling and buying, we work as a team to help make the transition smooth every step of the way.
Eve Jones
Patty Ash
770-365-1406 cell
678-557-2877 cell
eve.jones@harrynorman.com www.evejones.harrynorman.com
patty@pattyash.com www.pattyash.com
NORTH FULTON OFFICE | 678-461-8700 | Alpharetta, GA 30022 | www.harrynorman.com
7855 North Point Parkway, Suite 100