Social Media Marketing Trends This Year Social media marketing like any other method of online promotions is a dynamic method. It is ever evolving with new things being added and new trends coming up. While other practices are heavily dependent on what search engines and other advertising platforms are rolling out, social media has always had people’s behavior and interests as its core. With the year 2016 there have been many other social media marketing trends that have come up some of the top of them being Video content- This year is expected to see a good increase in videos being used for content marketing. Educational videos, explanation videos, fun and entertaining videos are the top kinds of content that will work Paid advertising is almost a must on social platforms now as it allows better targeting and improves chances of quicker results. Using paid ads helps companies present to their audience what they want to at the right time. These ads are very useful to evoke user interest and get clicks Social sites being used to sell products and services will grow in popularity. This concept is termed as social commerce. Social media ads about various offers and special deals instantly attract users and thus many companies are using this platform to sell. Buy buttons are also a latest addition to many social media sites
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Using marketing automation to promote on multiple sites has become something that many companies are making use of. There is a lot of competition out there and one can’t expect to just be present on one site and garner the desired results. Facebook is expected to continue its run as a leading social media marketing platform- Millions of users, numerous advertising options, Facebook is a digital marketer’s paradise Mobile marketing, app marketing is on a rise and will gain further prominence
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