vii. History of Chapter (a). Each chapter should develop a brief standard history as illustrated below: (i). Beta Beta Lambda Chapter of Alpha Phi Alpha Fraternity, Inc. has been an active part of the greater Miami community since its inception in 1937, providing leadership through its many service activities such as Alpha Outreach, Project Alpha, Alpha-Dade Youth Sports Program, Sankofa Project, Knights of Gold, Boy Scouts Troop 1906, Alpha/Head Start Partnership, Voter Education Project, and Scholarship Award Program. For its effort during the last six decades, Beta Beta Lambda Chapter has been honored three times as Alpha Phi Alpha Fraternity's National Alumni Chapter of the Year. In addition, the Beta Beta Lambda has been a consistent winner of the Florida Federation of Alpha Chapter's District Chapter of the Year Award for more than 25 years. viii. Timeline of event(s) (a). This timeline should be developed during the annual chapter retreat. Media Relations Manual ix. Each Chapter/District/Region Should Develop and Maintain a Media Relations Manual. This manual should include: x. Listings of local and regional media (Print/Interactive/Broadcast and Cable) xi. Each chapter should maintain a list of local and regional media contacts in their region. xii. Efforts should be made to identify members of Alpha Phi Alpha who are represented in these outlets. News Conference Guidelines xiii. A news conference or press conference is a media event staged by an individual or group wishing to attract media coverage for something claimed to have news value. Television stations and networks especially value news conferences: because today's TV news programs air for hours at a time, or even continuously, assignment editors have a steady appetite for ever-larger quantities of "news" footage. xiv. Please visit http://www.ncsu.edu/news/geninfo/crisis_guidelines_reminders.htm for a list of News Conference Guidelines. Do’s and Don’ts with Reporters xv. Please visit http://advertising.about.com/od/mediarelations/a/guestpress.htm and for a list of Do’s and Don’ts Getting Prepared for the Interview xvi. Please visit http://www.entrepreneur.com/marketing/publicrelations/prcolumnist/article16 8866.html for tips on preparing for an interview. mm. Other resourceful information and tools for media relations manual are readily available on the web.)
Marketing/Advertising Planning What is Marketing/Advertising nn. Alpha Phi Alpha Fraternity, Inc. has established itself in the press and general public as a reputable, informed and concerned service organization. As a general organization we are concerned with how we are perceived in the communities we serve and within our own Brotherhood. ~ 40 OF 58 ~
Revised 9/15/07