direction, b) make sure everyone is working on the same problem with the same approach, c) make sure everyone participates, d) assure “Healthy Confrontation”, and e) Keep a running group memory of the session. v. Open Door Policy ~ The president and the executive committee must make it clear that they are open for communication for any member at any time. They should be charged to keep their ears and eyes open for any possible area of misunderstanding or controversy. vi. Chapter Operating Guide ~ A standard Chapter Operating Guide that will include a directory, the chapter constitution and bylaws, description of all entities, list of committees, etc. This provides brothers with the information they will need to make informed decisions vii. Official Fraternity Forums ~ Provide incentives for brothers to attend district, regional and national conventions, meeting, workshops and forums. Always provide a neophyte the opportunity to serve as a delegate, if possible. Assure that the chapter does not send the same delegates to each convention. The forums provide members with first hand up to date information on the inner working of the fraternity. Also assure that delegate provide a written report that is available to all members. viii. Continuously monitor and revise ~ Over time, new communication tools may become more obvious, or we may find that some tools are ineffective. So consistent with a continuous improvement approach we need to assess the effects of what we are doing, and retool as needed. This can be achieved by annual surveys to assess whether progress is being made, and solicit additional ideas.
B. Public Relations Planning 1. What is Public Relations a. Public relations is the act of communicating what you are to the public. This is not to be confused with publicity, which is just one of the methods used in communicating the image. b. Public relations creates awareness and support among an organization's constituents for its products, services, management views, intellectual capital and its distinct approach to doing business. It helps build credibility, manage risk, establish reputations and drive support. As we practice it, public relations employs multiple marketing techniques: media relations, printed materials, speeches and seminars, surveys, CDs and DVDs, Internet-based strategies, direct response and special events. c. From the receptionist in the Corporate Headquarters to the brother in a local chapter, everyone carries a message that impacts the reputation of Alpha Phi Alpha. Therefore, all brothers must recognize that the General President of Alpha Phi Alpha (or his designee) is the official representative of the fraternity. 2. Alpha Phi Alpha Fraternity, Inc. Public Relations Guidelines a. No chapter or brothers should represent Alpha Phi Alpha Fraternity in any media (television, radio, movie, etc.) without the expressed written permission of the General Organization. This includes interviews, personal appearances, step shows, etc. In addition, no chapter or brothers shall participate in a TV shows, movie or video unless it cleared by the General Organization. b. No one should audition, serve as an extra or participate in a show where the wearing of the Insignia of Alpha Phi Alpha Fraternity or representation in the ~ 37 OF 57 ~
Revised 9/15/07