OPEN HOUSES
SmartWrap Vehicle Wraps Open House SmartWrap Vehicle Wraps held an open house in March showcasing their premises and services to small and medium sized businesses. Turnout was steady all day and SmartWrap staff was able to walk each and every guest through the processes and tour the state of the art facility. The SmartWrap facility includes a beautiful conference room with flat screen HDTV to view design proofs. The installation area was open to the public all day and featured demonstrations of customer vehicles being wrapped. SmartWrap C.E.O. Malcolm Hilcove explained that SmartWrap is in the business of creating “designs that work”. In order to really show what that means, guests participated in a short visual survey. Guests were asked to look at various vehicle graphic and wrap designs and explain what they saw. One of the most interesting results was that 58% of people recognized and remembered a company’s brand or name when only simple black and white lettering was used. In comparison, 85% of people recognized and remembered a company when their actual full color logo was used. What this means to business owners is that if you want people to contact you, your vehicle graphics absolutely have to contain more than simple cut vinyl. Mr. Hilcove sums it up “A great vehicle wrap starts with a great logo”. At the end of the night SmartWrap held a drawing for a free vehicle wrap and one lucky person was picked. The winner received a 100% coverage wrap on a vehicle of their choice, including design and installation. For more information, contact SmartWrap at (623) 889-0862 or email Tim Hilcove at tim@ smartwrap.com.
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THE ALCA INFLUENCE
T May/June 2013
Ditch Witch of Arizona Customer Appreciation Day Ditch Witch of Arizona hosted a Customer Appreciation Day on March 15th at their yard located at 4028 South 36th Street in Phoenix. Loyal customers enjoyed hamburgers and hot dogs served up by David and Beverly Klingaman.
Customer service is the top priority at Ditch Witch of Arizona Ditch Witch has been serving Arizona’s construction industry for over 40 years. Whether our customers are general contractors, utility contractors, rental stores, landscapers, municipalities, excavators and/or horizontal directional drillers, Ditch Witch of Arizona’s diverse experience and knowledge is superior to its competitors. Their sales, service, parts, and rentals team are committed to providing an overall excellent experience for everyone who walks through their doors. Ditch Witch offers only the best equipment for their customers; providing the complete line of Genuine Ditch Witch equipment and parts, as well as employee Gold Certified Service Technicians for all your service needs. Alongside the innovative product that launched an industry, we carry Hammerhead Trenchless Tools, Doosan Portable Power/ Ingersoll Rand air compressors, Towmaster Trailers, Rayco and Wacker equipment. Ditch Witch of Arizona’s goal is to build and maintain meaningful relationships with their customers by providing unparalleled customer service, offering top of the line products and sharing in your company’s successes. They are a family that is proud of the products and services they provide, and the hope that you are proud of the products you own!
602-437-0351 4028 S 36th St, Phoenix, AZ 85040 6975 N Camino Martin, Tucson, AZ 85741 520-579-0261