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THURSDAY 10 NOVEMBER 2011 TIME!

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11.00 -11.30!

ACTIVITY Coffee/Registration!

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Conference Opening! ! The World of Festivals and Cultural Events - An International Perspective Presented by Steven Wood Schmader; president of IFEA World" ! !

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Greening Your Festival

12.30 - 1.15! ! !

#bizfun @aoifeonline

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Sinéad Ní Mhainín and Pauline McDonagh on reducing your carbon footprint at festival & events: national strategy from local autority prevention network

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Lunch"

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Lightening Talks

Hospitality Industry Collaboration"

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Adrian Cummins (@adriancummins) Chief Executive of the Irish Restauranters Assoc. in discussion with senior execs from IHA, IVA, and Chambers of Commerce Ireland on innovative & best practice ways of partnering festivals & cultural events to boost sales

THURSDAY 10 NOVEMBER 2PM - 6PM PLACEMENT PARTNERING An opportunity for Festivals, Events & Organisations to meet with third level students who are in the market for work placement across a variety of disciplines – such as Event Management, Marketing, Research, Digitial Support,!Multimedia, Digital Media etc. Come and meet the Campus Reps and the Students with their CVs.

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2.45 - 3.30! ! ! ! " !

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Strand Sessions! a IFEA Europe

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Stuart McLaughlin of Business2Arts presents the success story that is Fundit.ie

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Sylvia Allen’s 10 steps to successful sponsorship part 1 Aoife Flynn (@stranded_aoife) talks twitter for festivals

c Sponsorship + Commercial d Marketing + Communication John Drummey (@PRandMedia) on getting the most from your regional radio station e Partnership + Collaboration Representative of OPW provides insights into OPW, Duchas and the Heritage agencies of the state assisting us with producing festival and events

3.30 - 4.15! !

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Audience for Arts Festivals review 2010

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Strand Sessions! a IFEA Europe

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Heather Maitland presents a review of Irish festival audiences from the past year

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Sylvia Allen’s 10 steps to successful sponsorship part 2

b Social Media Catherine Egan (@teabags18) from entertainment.ie explores online PR for Festival & Events

c Sponsorship + Commercial Tax Tips from the experts with Dermot O’Brien

d Marketing + Communication Fiona Keys (@fionakeys) of Connacht Rugby discusses sponsorship & marketing


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e Partnership + Collaboration

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Tara Connaghan, formerly director of Eigse, & Miriam Dunne from Spraoi lead a talk about the 3 Sisters Project: a collaborative audience centered hands-on art project supported by Kilkenny Arts Festival, Eigse festival Carlow, and Waterford Spraoi proves that regional festivals can jointly deliver quality programming experiences.

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How the national media sees us !

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Discussion led by Orla Nix of RTE Nationwide, Susan Ryan (@susansryan) editor of TheJournal.ie, and Eoghan Corry, editor of Travel Extra on their analysis and views of the festival & event scene of 2011 & how we can better act to get our story out there

6.15 - 7.00!

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AOIFE AGM

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Mayor of County Galway and Mayor of Ballinalsoe host welcome reception

5.00 - 6.00!

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Evening Programme and RocketPyrotechnic Supplier Awards

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FRIDAY 11 NOVEMBER 2011 TIME! ! ! ! 09.30 -10.30! ! !

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ACTIVITY!

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Morning Tonic Keynote with Sylvia Allen

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Creating and delivering more value from sponsorship partnerships to build revenue for your bottom line.

Strand Sessions! a IFEA Europe

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Allan Grige on Cross Cultural Festival development and engagement of minority groups

b Social Media/Digital Marketing Sarah Murphy (@sarahrmurphy) presents ‘how to make your ticketing work for you (ie how not to waste time, energy, & money)

c Sponsorship + Commercial Vanessa Clarke (@vscevents); vendors and concessionaires manager for Tall Ships 2011, Volvo Ocean Race Galway, Electric Picnic, talks us through how to grow additional revenue from this undervalued revenue stream

d Marketing + Communication Heather Maitland making the most of the marketing toolkit

e Partnership + Collaboration Leader & INTERREG companies: partnering innovative projects for festival & event !support

Coffee Break Strand Sessions! a IFEA Europe

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Gareth Stewart from Derry City of Culture 2013: opportunities arising for the events/cultural sector

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Irish festival and events - networking online with Denise Rushe (@ladydotty)

c Sponsorship + Commercial Jean O’Connell, Director of Sales & Marketing Carlton Group discusses corporate sponsorship in today’s environment

d Marketing + Communication!

Creative Juices; are we getting value for money with !our graphic design for our printed material. Interactive workship led by Grainne McLoughlin!

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FRIDAY 11 NOVEMBER 2011

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Strand Sessions (continued) e Partnership + Collaboration

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Mary Weir, project manager of Tall Ships festival 2012, leads a panel discussion with leading festival producers on making awkward events happen in public spaces

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12.15 - 1.15! !

Panel Discussion: Local Authorities! !

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Underpinning Festival Activity, in discussion with James Harrold, Galway City Arts Officer and Ian McCormack, Acting Director of Services Laois Co Council, Don Tuohy Director of Community and Enterprise Waterford County Council

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Lunch Arts Council & Failte Ireland Review

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Mark O’Boyle, Failte Ireland festival & events officer, and Una McCarthy; Arts Council Arts Programme Manager, festival & events, review 2010/2011 and outline plans for 2012

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Strand Sessions! a IFEA Europe

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The Flying Tweets: Joost ter Waarbeek presents the pilot social media project between InHolland and Ferrea Terrega in Spain

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Money for nothing and your clicks for free - how to create real engagement through social media, with Zara Sheerin, MD of Mint Digital, (@zarasheerin)

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c Sponsorship + Commercial Festival Friends schemes - fact or fiction? panel discussion on what works and doesn’t work for loyalty schemes.

d Child Protection and Programming Lali Morris, programme director of Baboró Childrens Arts Festival on presenting for children

e Partnership + Collaboration Lorraine Tansey of NUIG & John Crumlish of Galway Arts Festival on partnering

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Trends and developments in European event management courses with Alan Grige, lecturer Copenhagen Business School

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Fundraising & revenue ideas workshop moderated by Colm Croffy

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10 things Darragh Doyle hates about you! Darragh Doyle (@darraghdoyle) !

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Repackaging a jaded concept: the rebranding of Cavan Fleadh Cheoil with Martin Gaffney In discussion with Ruth Gould of DADA on engaging artists and audiences with disabilties


FRIDAY 11 NOVEMBER 2011 4.30 - 4.45!

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Coffee Break

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The Do’s and Dont’s of Ireland’s Festivals

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Panel discussion with the event directors from the Waterford Tall Ships Festival 2011, Gaelforce Events, Galway Arts Festival, and the Fleadh Ceol about how to create a successful event in the present climate and the lessons learned from the 2011 season.

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Conference Closing

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Dinner and Carlton Best of Festival Marketing Awards

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*please note: programme is subject to change

1 to 1 Professional Clinics

1 to 1 professional clincs will be available over the two days of conference. They are 20 minutes long and pre-booking is essential and can be booked at registration desk. Clinics are available in the following areas: Tax and Legal with Mike O’Reilly Sponsorship & Sales with Sylvia Allen Social Networking with Claire Heskin Marketing & PR with Colm Croffy Street performance programming with Miriam Dunne Health & Safety with Tadhg Moriarty

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SPEAKERS

Heather Maitland, Heather Maitland Consulting Heather Maitland is a leading provider of services to help cultural organisations engage with their ! audiences, visitors and participants. Heather has an excellent understanding of the needs and practice of ! a wide variety of cultural organisations.

She has worked in arts marketing and audience development since 1983.! She has marketed a wide range !of !arts organisations: from the smallest of touring theatre companies to running the London end of the ! Royal ! Shakespeare Company’s marketing

Vanessa Clarke, VSC Events Ltd. Vanessa Clarke is Owner/ Manager!at!VSC Events Ltd.

for ! events which have fed in excess of 8 million people.

Vanessa's main focus is sourcing and providing good quality retail, food and beverage units for festivals ! and events throughout I re l a n d a n d t h e U K . S i n c e formation in 2003 ! VSC Events has provided the on-site !catering

Festivals which VSC has provided concessions for include: ! Electric P i c n i c! - ! B o d y a n d S o u l Festival! -! Volvo Ocean Race Galway 2009 and Festival of Fires to name but a few!

John Crumlish, Galway Arts Festival John Crumlish is the Managing Director of Galway Arts Festival where he has played a pivotal role in !the development and growth of both Galway Arts Festival and Macnas in that time. He founded the ! highly successful Macteo in

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1995 which he subsequently left in 2002 to take up his present position. He !is also a past board member of the The Arts Council.

Sylvia Allen, Sylvia Allen Consulting an internationally! recognized a u t h o r a n d! s p o n s o r s h i p sales! expert, Sylvia’s! marketing and ! ! ! public! relations firm produced! more than 100 events and raised more! than $1 million worth of ! !sponsorships for!clients last year. Allen is co-author of! ”How to be successful in!

sponsorship! sales”! ! and ! author of! ”A Women’s Guide to! Sales S u c c e s s ”! a s w e l l a s numerous!articles on !sponsorship sales ! and! marketing. Her wellknown commentary,!”The 12 Steps to Sponsorship Success”!has been released !on DVD.

Stuart McLaughlin, Business to Arts Stuart is the Chief Executive at Business to Arts, a non-profit organisation focused on developing creative partnerships setbetween the business and arts communities and funded by the charitable contributions of its members. This role involves establishing strategic intent,

b u i l d i n g t h e p r o fi l e o f t h e organisation, identifying and developing income, developing effective relationships between the business and arts communities and leading a team of dedicated staff within the organisation.

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Lali Morris, Baboró Children’s Arts Festival Lali Morris has excelled over the last number of years as programme director with children’s arts !festival, Baboró. Lali grew up in Los Angeles and, although she originally went down the teaching route, ! she has always had a passion for the arts. During her

time in America, she worked as a director and ! actress in LA, Chicago and Iowa as well as running a children’s theatre.

Denise Rushe, Temple Bar Cultural Trust (TBCT) @ladydotty Denise is a social media enthusiast! and digital strategist working within the cultural sector. She manages! ! the online activity around Temple Bar Cultural Trust promoting the cultural activities in Temple Bar, Dublin’s Cultural Quarter. This year she has been involved with projects such as the Dublin Culture Trail, Handel’s Day,

Made in Temple Bar and Culture Night 2011. Previously, Denise has worked as social media manager for projects at the Volvo Ocean Race, Galway, Playhouse on Liberty Hall, Sligo Live as well as arts marketing at The Model arts centre, and the Dublin Theatre Festival.

Lorraine Tansey, NUIG Lorraine is the Student Volunteer Coordinator of the Community K n o w l e d g e I n i t i a t i v e w i t h! responsibility for the ALIVE Programme.! Lorraine graduated from NUI Galway in 2004 with a BA in ! Legal Science and Sociological & Political Studies.!

Lorraine is employed by the Community Knowledge Initiative (CKI). The Community Knowledge Initiative at NUI Galway supports and promotes the ethos of civic engagement among students and the wider community.

Zara Sheerin, Mint Digital, @zarasheerin Zara Sheerin established Mint national brands like ESB, Meteor Digital Marketing in March 2011 and Change.ie.Mint Digital develop after years of working in cutting targeted online campaigns, edge digital agencies in Dublin and s p e c i fi c a l l y s o c i a l m e d i a London, including Harvest Digital applications, for clients such as and Cawley Nea/TBWA. Zara led The Salthill Hotel, BORN Clothing, the digital strategy for worldwide Kilkenny Group and others in the brands such as Audi, Jameson, retail, hospitality, and services Etihad Airways as well as great sectors.

Aoife Flynn, asquared, @stranded_aoife

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Aoife started her career in Dublin with The Dublin Theatre Festival, then Abhann Productions and has over a decade of experience in cultural management and setmarketing. Passionate about arts marketing and audience development Aoife specialises in strategic digital marketing and has a deep understanding of visitors

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honed during her Development Manager role at The Model - one of Ireland's leading arts centres and one of Sligo's leading visitor attractions. Specialising in online marketing she has been invited to speak at conferences on this subject, and was contracted by The Arts Council as a mentor in digital marketing


Sarah Murphy, Entertainmnet.ie (@sarahrmurphy) Sarah Murphy!manages the ticket S a r a h c o - r a n A u ro r a N o v a p r o j e c t Productions (Berlin) which at! entertainment.ie,! Ireland's presented a new model of artistlargest entertainment website.! led touring for innovative theatre She has! worked as a! producer and dance.! Sarah! holds a degree and cultural marketeer in Ireland & i n! L i t e r a t u r e! ( N o r t h e a s t e r n the UK since 2003 with! Music University, USA), a Masters in Network, ABSOLUT Fringe, Anglo-Irish Literature (TCD) and H. Cardboard Citizens (UK),! Theatre Cert in Management Practice in F o r u m , a n d h e r o w n! a r t s the Arts (University of Ulster, NI).!! management agency, to upstage.! !! Catherine Egan, Entertainment.ie @entertainmentie Catherine Egan manages public past three years with relations, social media and online organisations such as Threatre c o m m u n i c a t i o n s Forum, St. Patrick’s Festival, for! entertainment.ie! which, with Wilson Hartnell Public Relations over 7 million page views monthly, and the National Campaign for the is Ireland's largest entertainment Arts. She has a Master’s in Public website. She has worked as a Relations from Dublin Institute of social media manager, assistant to Technology and holds a BA in the PR executives, receptionist English, Sociology and Political and conference organiser over the S t u d i e s f r o m N U I G a l w a y. Steven Wood Schmader, IFEA World

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Steven Wood Schmader, CFEE, is the President & CEO of the International Festivals & Events Association (IFEA),Schmader took the helm of the IFEA in May of 2001, moving the world headquarters of the organization to Boise, Idaho, in the United

States. In 2002, Amusement Business Magazine recognized Schmader as an “Industry Difference Maker” and in 2004 he was featured as a “Profile in Event Leadership” in Special Events: Event Leadership for a New World.

Dermot O’Brein , Taxation Consultant Dermot O’Brien has over 30 years’ experience in taxation consultancy and is widely regarded as one of Ireland’s leading VAT experts. He spent 10 years working in VAT with the Revenue Commissioners, where he gained significant expertise in VAT law and administration and developed lasting relationships at all levels of the Revenue service.

Dermot is a former author and editor of the ITI’s publication Value-Added Tax, and has lectured extensively on VAT issues, both in Ireland and overseas. Recently, the Institute of Chartered Accountants in Ireland published his most recent book on “VAT on Property – Law and Practice”. !

Darragh Doyle, Yay.ie (@darraghdoyle) Darragh Doyle spends his summer days volunteering and tweeting at festivals and events and his nights blogging about them. He's helped charities, festivals and arts organisations big and small get the word out efficiently, effectively and electronically; he's broken a couple

of World Records; he knows what a trending hashtag is and he shares very bad jokes on twitter. He does not have a blue nose in real life. He writes on Yay.ie and loves it @yay_ie


Fiona Keys (@fionakeys) Fiona Keys has held the role of Commercial Manager at Connacht Rugby IRFU since 2006. With direction from the new Professional Games Board in Connacht Fiona has been involved in securing a new !1.5m sponsorship deal with Mazda over three years which brings huge Tadgh Morierty, Approved Productions Tadhg is an experienced event manager having organised his first event at 15 years of age. Tadhg has worked in an array of different roles in the event industry including event director, event controller, production manager, etc. Tadhg previously acted as AOIFE’s safety and event licensing coordinator and was involved in

investment to the west of Ireland b r a n d . Wo r k i n g w i t h o t h e r partners like Aer Arann, Optimum Nutrition, Elverys, Rugbytech and Coca Cola, Fiona has a lot of experience in managing a sponsorship portfolio and the relationships this entails.

training over 500 people in many aspects of event management with particular focus on safety and event licensing matters. Tadhg is currently a Director with Approved Productions based in Killorglin, Kerry and has a rich and diverse range of festival and cultural event clients established in their portfolio.

Adrian Cummins (@adriancummins) Adrian Cummins was appointed Chief Executive, if the Restaurant Association of Ireland in January 2009. Mr Cummins "has a wealth of experience in the hospitality and tourism sector having previously been the Chief Executive of the Irish Hospitality Institute and also John Drummey (@PRandMedia) John Drummey is an awardwinning broadcaster, journalist and commercial production manager with 18 years experience in the Irish Broadcast Industry. In Kerry, John is widely recognised for being an award-winning presenter on R a d i o K e r r y. H e h a s a l s o commentated on Munster’s two European Rugby Cup successes in

Marketing English in Ireland.The Galway native started his career with the Irish Farmers Association moving then to Director of Marketing for the Shannon Oaks Hotel & Country Club in Portumna.

2006 & 2008. In recent years he claimed Silver Medal Honours at the PPI Radio Awards for Speech Broadcaster of the Year in Ireland. Since establishing John Drummey Communications in 2008, John has become a high profile and much respected Communications Consultant !

Mary Young, Gaelforce Events, Killary Adventure Co.

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Mary Young has run Killary Adventure Co. with Jamie for 30 year and is financial director of Gaelforce Events. ! A keen outdoor enthusiast she was one of the initial 150 competitors who took part in the first Gaelforce 6 and has completed the Connemara t r i a t h l o n ." Her earlier

adventures" involved" sailing trips across the Atlantic (for her honeymoon) and into the Pacific amongst others. " She is the woman with the purse strings within Gaelforce events! ""


Una McCarthy, Head of Festivals, The Arts Council Una has worked in the Arts for over twenty years in Ireland and the UK. For the past 7 years Una has worked at the Arts Council with specific responsibility for Festivals, Street Arts and Spectacle !

Alan X. Grige, Copenhagen Business School Allan is currently Chairman of the International Festival and Events Association Europe and serves as on the board of FED, the Association for Festivals and Events in Denmark. He has served as a member of the Esbjerg Tourist Board,!the Council of Nordic Concert Halls, the Association of Danish Concert &! Culture Centres,! Culturehouse Network Denmark, Event Denmark,! and was on the advisory

boards of Hans Christian Andersen 2005 Bicentennial Celebration and of the tourist association of Copenhagen. Allan Xenius Grige has more than 25 years' experience in international performing arts, has worked extensively with people from many nations and has developed s e v e r a l c ro s s - b o rd e r c u l t u r a l projects. Allan currently lectures in Copenhagen Business School

James Harrold, Galway Arts Officer The Tipperary native studied law at University College Galway, as NUI Galway was then known, but gradually became more interested in the arts than the courts. James became one of the “original intake” of individuals who worked with street theatre group Macnas, and also worked with the Galway Arts Festival,

Galway Arts Centre and Wexford Arts Centre. He is married to artist Dolores Lyne and says that he is “immersed 24/7 in the arts”, and that he wouldn’t have it any other way. In 1990, James became Arts Officer for County Galway and spent over a decade in the role before becoming Galway City Arts Officer in 2001.

Eoghan Corry, Editor of Travel Extra Author, journalist and broadcaster on travel matters. Editor of Travel Extra. Probably Ireland’s most traveled journalist, his commentary and consumer advice is widely followed in print and on the airwaves.

Miriam Dunne, Spraoi Festival

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Director with the Spraoi Festival, Waterford. She is also Volunteer set Coordinator with the company. Spraoi has rapidly established a reputation as one of the foremost festival and street spectacle companies in the country. Miriam also programmed and coordinated the shore based

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entertainment for the Dublin Docklands Maritime Festival. In 2005 she programmed and produced the Street Carnival for the Opening Day of Cork 2005 European Capital of Culture, and was also a member of the Tall Ships Festival Committee for the Tall Ships


Ruth Gould, CEO DADA Disability and Deaf Arts Ruth trained in performance arts, speech & drama, dance and mime at Liverpool Theatre School. From 1992 Ruth has worked in arts administration and management including; business development for artists in the Creative Industries sector, managing start-up funds for artists, developing Disability Arts projects, and now, CEO of DaDa.

Ruth is passionate about Disability and Deaf arts being celebrated as cultural diversities in their own right. Ruth is also a board member of Liverpool 2008 Culture Company, Vice Chair of The Bluecoat Arts Centre, a council member with Arts Council England North West and coopted Member of National Liverpool Museums Public Services

Jean O’Connell, Carlton Hotel Group Jean O’Connell is Director of Sales and Marketing of the Carlton Hotel Group with responsibilty to direct and coordinate all of the Carlton Hotel Group Sales and

Claire Heskin, AOIFE @heskinc Claire Heskin is AOIFE’s Network Development Officer and handles AOIFE's services to IFEA Europe. An MBS Marketing Graduate of NUIG, she has worked in the areas of marketing and PR, particularly in online marketing mediums. She was Online Marketing Officer for the Galway

Marketing team – group/online and hotel based.

Volvo Ocean Race in 2009 and has among her client portfolio produced emarketing campaigns and managed web content for the Galway Arts Festival, Barbaró International Children's Festival, & Westport Get Out There Adventure Festival

Tara Connaghan, Ciann agus Cairde Ta ra is an ex per ienced ar ts manager, previously festival director at Eigse Carlow, Tara is now Curator, 'Clann agus Cairde' Recital Series at Seamus Ennis Centre and International Youth Fiddle Camp Co-ordinator at North Atlantic Fiddle Convention. Ian McCormack, Laois County Council

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Ian Mc Cormack is presently actingas Director of S e r v i c e s , C o m m u n i t y a n d set Enterprise Dept. with Laois County Council.He was the Chairperson of the World Fleadh Committee for the 2 year duration of that highly successful event which took place

in Portlaoise in 2007 and 2008..He is a Director on the board of Laois Tourism and presently represents Laois County Council on the following festival committees:Rose of Tralee Irish Regional Finals,World Street Entertainment Championships,Gordon Bennett


Joost ter Waarbeek, InHolland @Joostevents Joost ter Waarbeek is a member of lecturer in Event Management the cultural advisory board at Inholland College in Rotterdam. Gemeente Alkmaar, director at International Festivals & Events Association Europe. Through his compnay JTW Consultants, he ! advises in the production of quality events, and festivals in Dutch municipalities. Joost is currently a

Don Tuohy, Waterford County Council Don Tuohy is Senior Executive Officer with Waterford County C o u n c i l ’s C o m m u n i t y a n d Enterprise Directorate, with responsibility for Economic and Community Development. His focus is on local, rural, sustainable economic development primarily through tourism development and promotion. This includes development of tourism

infrastructure, events and amenities. Don has implemented a number of initiatives including promoting the development of County Waterford as an activity destination and as a quality food destination. He has been directly involved in successful festivals like the Waterford Festival of Food, The Sean Kelly Tour of Waterford and the John Treacy Classic.

Amanda Slattery, Tourism & Heritage Officer Ballyhoura Development Ltd. Amanda Slattery gained her BA in Officer. In that time she has Archaeology and Geography and developed a Ballyhoura Tidy Towns her MA in European Development Network, Rural Arts network, Studies from University College various heritage projects and a Cork. Her MA thesis was the study Festivals & Events network in the of Rural Tourism in South Tipperary Ballyhoura area of North Cork and and its Potential for future South East Limerick, in 2011 54 development. In 2006, Amanda events were scheduled to take joined Ballyhoura Development Ltd place throughout the year in a new role as Tourism & Heritage Colm Croffy, AOIFE Colm has served in Senior Event Management Roles with the University of Limerick Arts Office, Mary From Dungloe Festival, Chamber of Commerc, Ballinasloe Horsefair & Rose of Tralee and has been Executive Director of AOIFE since 2004. He has been involved with the European Association of Festival Events, the

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Martin Gaffney, Fleadh Ceoil, PRO Martin’s background is visual communications. He is a founding partner of Designworks and has setover 25 years experience in design, with particular expertise in the area of Visual Comunications and Design Management and identity implementation roll-outs. Martin holds an MBA in Design Management from the University of

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International Network of Event Professionals, the British Association of Arts Festivals, the Festivals of Wales, ISAN, EFA and he is Board Member of the IFEA E u ro p e a n d s e r v e s o n t h e Presidents Council of the International Festival and Events Association & World Board Director. Westminster and is a Past President of The Institute of Designers in Ireland. Martin has acted as design and brand consultant on many identity & design programmes including; Tourism Ireland, The Discover Ireland.ie, Duchas The Heritage Service, The Abbey Theatre, Ireland West, The National Gallery of Ireland, and Fáilte Ireland


Mike O’Reilly, Fair & Murtagh Solicitors Mike is an accountant and is a fellow of the Chartered Institute of Management Accountants, A Fellow of the Association of Chartered Certified Accountants and a Fellow and chairman of the Institute of legal Accountants in Ireland. He is also a member of the Institutes of Management and the Irish Computer Society. Mike joined Fair

& Murtagh Solicitors in 1988 where he worked in the areas of Tax and Company & Commercial matters.Mike has been providing key Legal Advice to the AOIFE membership on protection, company regulations and financial issues for some six years.

Gareth Stewart, City of Culture 2013 Gareth St ewar t is a Cult ural Programmer with Culture Company 2013, the organisation responsible for delivering the programme for Derry’s year as City of Culture in 2013. Before taking up his post with Culture Company 2013, he was employed as Festival Co-Ordinator of Derry’s largest arts and cultural festival, Gasyard Wall Féile. Gareth also founded Ireland’s leading electronic music festival, Celtronic in

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2001. Now entering it’s 12th year, the festival attracts thousands of people to it’s range of music events, seminars, workshops and exhibitions and features performances across the city from major international artists and the best local/national acts. Headliners in recent years include Carl Craig, David Holmes, Luke Vibert, Joris Voorn, Ulrich Schnauss and Jon Hopkins.


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The Business of Fun Programme at a Glance