GRADUATION PROJECT SPACE DESIGN FOR SUHANA FARMS Sponsor : Lemon Design Pvt. Ltd., Pune
STUDENT : ANUSHKA SHAHLOT PROGRAMME : Bachelors of Design (B. Des)
GUIDE : JONAK DAS
2016 COMMUNICATION DESIGN FACULTY (EXHIBITION DESIGN)
National Institute of Design Ahmedabad
The Evaluation Jury recommends ANUSHKA SHAHLOT for the
Graduation of the National Institute of Design IN COMMUNICATION DESIGN (EXHIBITION DESIGN)
herewith, for the project titled "SPACE DESIGN FOR SUHANA FARMS" on fulfilling the further requirements by
Chairman Members :
*Subsequent remarks regarding fulfilling the requirements :
Activity Chairperson, Education
*
CopyrightŠ 2016 Student document publication, meant for private circulation only. All rights reserved. Graduate Diploma Programme in Design Exhibition and Spatial Design, 2012 - 2016 National institute of Design, Ahmedabad, India. No part of this document will be reproduced or transmitted in any form or by any means electronically or mechanically, including photocopying, xerography, photography and videography recording without written permission from the publisher, Anushka Shahlot and National Institute of Design. All illustrations and photographs in this document are Copyright Š2016 by respective people/ organizations.
Edited and designed byName: Anushka Shahlot E-mail: ashahlot@gmail.com anushka_s@nid.edu Processed at National Institute of Design (NID) Paldi, Ahmedabad - 380007 Gujarat. India www.nid.edu Printed digitally in Ahmedabad, India. November, 2016
ORIGINALITY STATEMENT I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or ďŹ nal graduation of any other educational institution, except where due acknowledgment is made in this graduation project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this graduation project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged. This graduation project (or part of it) was not and will not be submitted as assessed work in any other academic course. Student Name in Full: Signature: Date:
COPYRIGHT STATEMENT I hereby grant the National Institute of Design the right to archive and to make available my graduation project/thesis/dissertation in whole or in part in the Institutes’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material. Student Name in Full: Signature: Date:
ACKNOWLEDGMENTS JONAK DAS
FACULTY
MY BATCHMATES
For being a constant support and mentor throughout the project. For providing valuable feedback and instilling a different perspective to the project which was needed at every stage.
Tanishka Kachru and Mayank Loonkar for all the learning and insights they provided into the world of Exhibition Design
For always providing me with constructive feedback for my work and making these four years the most memorable ones.
WASIM KHAN
THE TEAM AT LEMON
MY FAMILY
For giving me this opportunity and guiding me throughout the project in the most reassuring way possible.
Baoni,Shweta,Karishma,Rujuta, Preeti, Rahul, Isha, Nitin, Pratham, Pranav,Sneha, Athul, Pawan, Sandeep,Harsh, Ashu, Kritika, Shruti for being ever so helpful and amazing throughout the project.
For being my support system at home and away.
All web images and design prototypes in this document are meant for RGB viewing. Colours in CMYK may vary dramatically.
RESEARCH AND DATA COLLECTION 47
CONTENTS INTRODUCTION 15 ABOUT NID 17 ABOUT EXHIBITION DESIGN 18 ABOUT CLIENT 21 ABOUT SPONSOR 22 SYNOPSIS 24 OVERVIEW 28 PROPOSAL 30 THE SITE 35 WASTE MANAGEMENT PARK 40 ARCHITECTS INTERVENTION 42
SITE VISIT UNDERSTANDING THE IMPORTANCE OF ORGANIC FARMING COMPANY’S MISSION TARGET AUDIENCE CASE STUDIES WASTE MANAGEMENT FARM UNDERSTANDING WASTE COLLECTION PROCESS REDEFINED PROPOSAL
48 55 57 58 65 72 76 86
FINAL OUTCOME 123 EXECUTION 165 MATERIAL PROCUREMENT
169
CONCEPTUALIZATION 89 EXPERIENCE MAPPING 90 LAYOUT APPROACHES 93 ORIENTATION ZONE 96 PATH OPTIONS 104 PATH COVER OPTIONS 109 DISPLAY OPTIONS 110 COLLATERALS 118
CONCLUSION 183 LEARNING FROM THIS PROJECT CREDITS AND BIBLIOGRAPHY
184 185
PART
ONE INTRODUCTION
Source: www.nid.edu 16 | ANUSHKA SHAHLOT | B.Des
ABOUT NID The National Institute of Design (NID), India is internationally acclaimed as one of the foremost multi-disciplinary institution of design education and research. It is an autonomous institution under the aegis of the ministry of Commerce and Industry, Government of India. NID has also been declared ‘Institution of National Importance’ by the Act of Parliament, by virtue of the National Institute of Design Act. Over a span of the last 50 years, the institution has made it a point to lay emphasis on learning and to pursue innovation led designs through the development of the mind and skills of
designers. This technique has motivated students to perform better and has given them an edge over other design professionals. The institutes’s client servicing team facilitates students in getting involved with real life projects, which in turn adds value to the upcoming professionals giving them a taste of actual situations. NID has taken five decades of pioneering hard work by the academic community at the institute to develop a system of education which lays more emphasis on learning than on mere instruction.
Source: www.nid.edu
EXHIBITION DESIGN | NID 2016 | 17
ABOUT EXHIBITION DESIGN Exhibition Design is a discipline which focuses on visitor experiences. It aims to involve visitors by creating engaging environments, and is similar to spatial storytelling. The Exhibition and Spatial Design program at NID integrates several disciplines such as Communication Design, Industrial Design, and Spatial Design. There are inputs on conceptualization and communication of design concepts, communication theories, visual language, spatial perception and design. The program involves the development of skills through the study of materials,
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processes, finishes, and structures. The understanding of technology, human perception, history of design and systems thinking are also crucial components of the program. An exhibition designer needs to have a clear objective, should be multifaceted, must have an eye for detail and aesthetics, and most critically, should be able to understand the extent of human interpretation.
Exhibition Design Batch 2012 EXHIBITION DESIGN | NID 2016 | 19
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ABOUT CLIENT Started in1962 when Pravin Masalewale made its humble beginnings under the able leadership of a diligent entrepreneurial couple Shri. Hukmichand Chordia and Sou. Kamalbai Chordia. Starting out as a small home based enterprise today they are family of more than 120 million customers worldwide, with 2 lakh retailers, 1250 distributors with a employee strength of more than 1000 people, with their products being exported to more than 21 countries across 5 continents. In 50 years, a small 2 person home business has grown into a global business and one of the most innovative food solutions company in India.
Their commitment to the community in which they operate extends beyond the products they offer. Suhana has always committed to deliver useful and inspiring innovation and have been recipients of national and international recognition on several occasions. Sir Anand Chordia (Technical Director- Pravin Masale) A Post Graduate in Food Technology and Nutrition from the prestigious University of Auckland, New Zealand, he has always been keen at brining in the latest technology in his family business. He has initiated substantial restructuring of processes and procedures, thereby making Pravin
Masalewale an international brand and a multi- million dollar business! Ranging from the single ingredient spices to a new era of convenient spice mixes, the company has a wide portfolio of innovative products.
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ABOUT SPONSOR Lemon Design is an award-winning Strategic Branding and Integrated Design Consultancy based in Pune, India. We use Design Thinking and User-Centric design to create a meaningful difference for brands, spaces, interfaces, packaging and products. Translating ideas into executions by creating effective Business Objectives for - Business Design, Brand Strategy, Identity & Communication, Packaging, Product Innovation, Technology, Service Design, Experience Design
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Wasim Khan, graduate from National Institute of Design from Exhibition and Spatial Design, Director at Lemon Design for 16 years. He heads the Space Design team at Lemon.
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Think! because it’s possible...
®
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SYNOPSIS Pravin Masale has been a leader in the spice market through West India for the last five decades. Their mainstream brand SUHANA caters to most culinary requirements of the Indian household and has established itself as a one stop solution to the Indian kitchen. The company and its management want to follow environmentally conscious practices and are working towards creating a zero dependency process for the production. It began in July 2015 as Anand Chordia's pet project at their organic farm in Yawat, which also houses the factory, and is open to visitors. They started with trying out various composting methods, to find a fit within their context. The final confirmed processes were then housed within a 400 sq. m. space inside the farm. The client wanted to create this space in order to promote sustainable methods. My project dealt with creating a space in order to showcase the companies practices and their journey towards better methods . The aim of this space would be to share Suhana's journey towards zero dependency, as well as their
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learnings in an engaging manner so that visitors are motivated to start applying these in their daily lives. The waste management park's objective is to convince visitors that sustainable practices are applicable to all business and private operations. The approach taken was to use the farm's actual composting area, and develop it to accommodate visitors and communicate sustainability trends and best practices meaningfully.
EXHIBITION DESIGN | NID 2016 | 25
PART
TWO UNDERSTANDING THE PROJECT
OVERVIEW Organic and inorganic waste is generated at a very large scale in different industries including food, beverage,textile, IT and other manufacturing sectors. There is a lack of awareness about effective waste management processes and thus The Technical Director of Pravin Masale- (Mr. Anand Chordia ) internally decided to throw the minimum amount of waste from the factory premises and try and achieve 100% recycling of waste in-house and convert it to resources. They believe, waste management requires a very holistic approach. Initially, An audit was conducted on all the 9 Suhana premises.
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The type of waste generated, organic or inorganic, was studied. Further, the waste was segregated with guidance from many experts from the field who helped create possible treatment plans for each type of waste. Under inorganic, different types of scrap materials were identified which could be re-purposed as a part of the 'Suhana Swachhta Abhiyan' and thus designed value added products from the items such as furniture, tools for farming, composting, art and anything that could possibly be done with the waste. Extensive research had been initiated to identify various possible technologies to
process the waste. Basic level processing of organic waste generates compost which can easily be used in farms as manure. But, effective processing and use of this manure needs to be done to create an effective cycle. India, having a large and diverse agricultural sector, should integrate waste management in their farming activities. A new dimension needs to be explored with possible practical implementation. Thus, the concept of 'Zero Budget Farming' was introduced .Today, a major part of the compost being generated at the facility is being consumed in their farms using various technologies such as the 24-hour composter, Vermi-composting,
Suhana’s mission is to cultivate habits of healthy living and sustainable environmental practices within a diverse community of young people, adults, and families. Drum composting etc. There has been an initiative for the disposal of plastic using 'Pyrolysis', waste water is treated using a root zone water treatment plant, Cow-dung from the animals is used for Vermi- composting and in the biogas plant and many other simultaneous technologies are being used. As of now, Suhana has achieved 100% reusing and recycling of waste and has become a garbage negative company.
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PROPOSAL Suhana’s manufacturing plant in Yawat, spread along 15 acres is divided in three parts : Farm(organic farming and dairy), Factory and a waste management area. The project is to create an educational experience/tour to be able to share and encourage organic farming practices among its audiences. The intention is to deliver the content to the visitor with a context i.e. the farm setting where the visitor could witness and learn through live examples . This will also be a platform for Suhana to showcase their factory and sustainable practices.
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The tour will target mainly Farmers and agriculturists looking to improve and learn from the farming practices,students and household consumers/ customers of Suhana.
Suhana masala factory EXHIBITION DESIGN | NID 2016 | 31
PROJECTED TIME LINE Client Briefing (2 weeks)
APRIL
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Research and Understanding (4 weeks)
MAY
Strategy and Positioning (3 weeks)
JUNE
JULY
Ideation and Design Direction Presentation of Design Approaches Concept refining and Detailing (4 weeks)
JULY
Design of Spatial elements (4 weeks)
Preproduction (3 weeks)
Execution (3 weeks)
AUGUST
SEPTEMBER
OCTOBER
EXHIBITION DESIGN | NID 2016 | 33
Entrance to Suhana Farms
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THE SITE Suhana Spice Farm is a part of Pravin Masalewale Spice Factory located at Yawat village 45km from Pune. The route to Yawat is lined with vineyards, coconut trees and beds of colourful flowers. Suhana Farm is a modern organic farm combining the knowledge derived from the old farming methods along with latest techniques of irrigation like sprinklers and drip irrigation. The Farm is famous for its luscious greenery and earthiness. It has a mini dairy too. The farm is open to people who are nature lovers and keen to get a first hand experience of farming. The tour of the
organic farm includes understanding different varieties of plants & spices and its benefits, milking & washing of cows, bullock- cart ride, meditation and trying out plantation. There is a specially designed tour to the Spice Factory showing the grading, sorting and processing of various spices like chilli, turmeric, coriander & exotic spices like cinnamon, cardamom & nutmeg used in the factory’s blended spice products. At the end of the Spice Factory tour, there is a brief discussion followed by the screening of the corporate film. The farm is famous for its Agro Tourism activities which are designed keeping in
mind all the aspects of a visitor. One can experience mouth watering Maharashtrian delicacies like Pitla (gram flour veg), Baingan Sabji (stuffed Brinjals with peanut gravy), Bhakari (puffed Jowar roti) and the seasonal serving of tender Jowar seeds roasted under cow dung cakes. National and international visitors come here to spend a quiet day. Source:http://www.cleanindiajournal.com/getting_ closer_to_nature/
EXHIBITION DESIGN | NID 2016 | 35
The Yawat site is on the Pune-Solapur highway which is a busy route and the entrance is visible from the highway. The factory has around 400 workers that live in nearby villages. The farm is surrounded by plant nurseries which shows good conditions for farming.
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Bird’s eye view. Suhana Farms
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TECHNICAL DRAWING OF SUHANA FARMS SITE
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FOLD OUT/ AUTOCAD DRAWING
WASTE MANAGEMENT PARK Waste management is becoming a consistently growing concern in our county at an Urban and rural level, especially in the industrial sector which had been a growing concern for Anand who wished to make the system more efficient. Thus, the initiative of converting waste to wealth was started, to work towards the recycling of waste in-house. Our country has an eminent history of cultural diversity but waste management practices have not been able to evolve at the same rate as the population and changes in their lifestyle. Thus, there is an urgent need to create a system to tackle this issue. The first step was taken by Suhana by beginning to
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create one in their own factory,hence the thought 'Clean and green Pravin masale'. As individuals, we should be aware of our responsibility and should strive harder towards effective management of waste. Also, value-added products from waste such as organic manure could enable people to adopt organic farming at a household level and progressively try to adapt methodologies related to waste processing.
AREA:24.4x 20.5m WORKING AREA: 22.5x18.5m
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ARCHITECTS INTERVENTION During the course of the project, Studio B, an architecture and design firm was working on the site. They had redefined the zoning on the farm side of the site and were working on remodeling permanent structure throughout the area.
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Yawat : Current conditions
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The architects had begun work on the farm side of the property. The farm side was more leisure oriented. Features like windmill installations , tractor ride paths etc. were added. Below are the site plans for the structures on site (permanent and temporary) and the conceptual masterplan of the proposed changes to create a context for the entire setting.
6 5
1
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.
Entrance gate 2 Old bungalow Outdoor kitchen 4 Play court Lawns Bridge CafĂŠ area Guest rooms Padvi Sugarcane juice centre Polyhouse Gotha Well Meditation hall Temple 44 | ANUSHKA SHAHLOT | B.Des Pump room Agricultural fields
7
5
11 9
17
10
3
Built structure
13 16 8
15
Plinth/temporary structure Landscaped area Agricultural land
14
17 12
Natural ground Hard paved Compacted pathway
Concept credit: Studio B
01 03 12
04 06
02
13
10
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Entrance signage Spillover Outdoor Welcome centre Lawns Private Bungalow CafĂŠ area Kitchen Serving counters Dining area European Fountain Portal pathway Sugarcane centre Organic farming Multi sport court Play area with equipments Barn Roundabout Windmill point Amphitheatre Path for bullock cart and Tractor ride 21. Tree house and kids play 22. Hammock lounge
11
05
21
08 07
18
14
09
19
15
17
16
22
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PART
THREE RESEARCH AND DATA COLLECTION
SITE VISIT The first step to understanding the project was to understand the space and environment.
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The area around the factory is in a farm house setting with private areas for the Chordia family and their guests and the rest was open to the visitors. The entire farm had a personal touch to it with elements like yoga centre, open kitchen, gardens and open areas for gatherings.
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Entrance to the farm area.
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Open area/ guest houses.
Organic vegetables at the farm.
Vermi Composting.
Animal Barn.
Natural Well responsible for the entire water supply of the farm.
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Open kitchen.
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Hidden shed used during winters by families who visit the farm.
There are accents like these all over the farm which give the place a very personal touch
Entrance to the waste Management park.
Visiting the factory,protective clothing is needed for the strong spices.
Inside of the Suhana Factory.
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UNDERSTANDING THE IMPORTANCE OF ORGANIC FARMING • Out of the 2.9 million hectares of farming land in Asia, 1 million hectares lie in India • Varying topography difference in water levels and rise in demand with increasing population forces farmers and people in the agri business to adopt ways and methods that more often emphasize on quantity than quality. • Organic agriculture is a holistic production management system which promotes and enhances agro-ecosystem health, including biodiversity, biological
cycles, and soil biological activity. • It emphasizes the use of management practices in preference to the use of off-farm inputs, taking into account that regional conditions require locally adapted systems. • This is accomplished by using, where possible, agronomic, biological, and mechanical methods, as opposed to using synthetic materials, to fulfill any specific function within the system.
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COMPANY’S MISSION Farm’s focus is on growing the most nutritious produce possible, while working with the ecosystem to maintain and encourage natural diversity. They also passionate about helping folks develop a relationship with the land. All crops we produce are distributed or sold at the farms. LAND We are land stewards, employing organic and biodynamic methods.
FUTURE FARMERS We are committed to educating future farmers and others who want to develop a relationship with the land. GIVING BACK We foster a culture of giving, by providing nourishment and our time to those in need.
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TARGET AUDIENCE As a part of understanding this project, it was very important to understand the target audience which is essentially anyone who generates any kinds of waste, but every target group had different needs which need to be catered to with different solutions hence it was necessary to divide the audience into separate groups on the basis of their expectation, their purpose of visit, areas of interest and take aways.
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GROUP 1 People from the trade (Partners) Potential (customers/bigger clients like caterers Knowledge partners (People who facilitate growth)
GROUP 2 Students (School educational visits) College students looking for learning opportunities in a certain area of study.
GROUP 3
GROUP 4
Farmers, Agriculturists Will mostly include rural farmers looking to learn about better, more sustainable farming techniques
Household Consumers Will include all age groups from infants to senior citizens.
Researchers
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GROUP 1
People from the trade (Partners) Potential (customers/bigger clients like caterers Knowledge partners (People who facilitate growth)
EXPECTATION • To ensure/check quality • Ensure smooth working of the facility.
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PURPOSE • Promotion • Growth • Scrutiny
INTEREST AREA • Area of production from raw material to final product • Cursory understanding of the production of raw material
TAKE AWAY • Better understanding of the values and ethics of the company • Information to adopt these practices at their level
GROUP 2
Students (School educational visits) College students looking for learning opportunities in a certain area of study. Researchers
EXPECTATION • Understanding of subjects • Study and processes
PURPOSE • Education • Facilitate the study of processes and methods adopted by the facility by imparting practical knowledge about the subjects
INTEREST AREA • Particular area of study
TAKE AWAY • Help and learning facilitated through ‘Learning Laboratories’
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GROUP 3
EXPECTATION • Learning better and more sustainable systems and methods of farming
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Farmers, Agriculturists Will mostly include rural farmers looking to learn about better, more sustainable farming techniques
PURPOSE • Help professionally by sharing their methods. • Facilitate growth by passing on knowledge about their approach and techniques
INTEREST AREA • Production of raw materials • Methods of farming and upkeep of their farms etc
TAKE AWAY • Practical Knowledge imparted with the help of communication with staff • Crash courses that provide opportunity to witness the workings of a farm • Kits and hand outs
GROUP 4
Household Consumers Will include all age groups from infants to senior citizens.
EXPECTATION
PURPOSE
INTEREST AREA
TAKE AWAY
• Leisure • Cursory understanding of the product that is a part of their everyday life
• Entertainment,understanding of the processes of production of products • Empathy to the system and thought of organic farming
• Open areas • Areas explaining the processes of production • Interactive areas that involve visitor participation.
• Information to facilitate adoption of organic practices at a house hold level. For e.g. adopting composting methods for disposal of the daily organic waste produced in the house hold. • Promote buying and using products that adopt organic practices in production
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CASE STUDIES A few projects have been vital in terms of understanding the project in its entirety. The examples taken here, though do not relate to the final output, have been an integral part in defining the intent of the space and the future of the project.
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WWOOF ORGANIC FARMING WWOOF is a worldwide movement linking volunteers with organic farmers and growers to promote cultural and educational experiences based on trust and nonmonetary exchange, thereby helping to build a sustainable, global community.
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LEARNING FROM THE PROGRAMME • WWOOF India enables people to learn first hand organic farming • WWOOF India enables town-dwellers to experience living and working on a farm • WWOOF India helps improve communication within the organic movement • WWOOF India enables you to develop confidence in becoming self-sufficient • WWOOF India allows you to meet interesting people and make useful contacts
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HERSHEY’S LEARN TO GROW PROGRAM In 2012, Hershey began the Learn to Grow (LTG) farmer training program in order to improve cocoa farm productivity and farmer livelihoods. In 2015, LTG impacted 31,102 farmers across 464 cocoa communities — 15% of those farmers being women. Small Farms According to the World Cocoa Foundation, about 70 percent of the world’s cocoa is grown in West Africa, primarily on small holder farms of about two to four hectares in size. Learn to Grow emphasizes good environmental, social and agricultural practices on these farms to empower farmers
— and it certainly doesn’t hurt that these efforts will help us reach our goal of sourcing 100 percent certified and sustainable cocoa by 2020. Training and More Learn to Grow provides farmers with a three-year training program that can lead to UTZ certification as producers of sustainable cocoa. First launched in 2012 in Assin Fosu (Ghana’s central cocoa region) then expanded to Nigeria in 2013 and to Côte d’Ivoire in 2014, the program plans to distribute one million higher yielding, drought- and disease-resistant trees to cocoa farmers in West Africa by 2017. Source Trust, a nonprofit organization based in the United Kingdom, is a founding partner that focuses on helping farmers improve their crop yields and their livelihoods through sustainable farming practices. Improving Farmer Livelihoods If farms meet acceptable certification standards, the owners receive premium payments for their cocoa to increase personal income and gain improvements for their communities. The program also encourages women and young cocoa farmers to take leadership roles in farmer organizations by leveraging training and knowledge sharing. The Hershey Learn to Grow program is helping farming communities improve their yields and practices and is an investment in helping Hershey ensure that we’re sourcing
100 percent certified and sustainable cocoa by 2020 Source: https://www.thehersheycompany.com/en_us/ responsibility/good-business/creating-goodness/learnto-grow.html
LEARNING FROM THE PROGRAMME • Creating a system that aims at becoming self dependent • Adopting methods that increase quality of produce and creating a sustainable ecosystem • On the farm level this system increases incomes and leads to overall development of the society • The HERSHEY LEARN TO GROW program also will bring high-tech learning to rural farm villages through technology centers that provide computer access to local schools, farmers and the community. The training programs will be based on an interactive curriculum to teach cocoa farmers about optimal agricultural, environmental and social practices.
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GOWARDHAN : PRIDE OF COW FACTORY VISIT Pride of Cows, a brand of Parag Milk Foods, is a first-of-its-kind, superior farm-to-home milk, from India’s most modern dairy farm, with a production capacity of 25,000 litres a day. Located in the lush greenery of Manchar, close to Pune, the Pride of Cows dairy farm is spread over 26 acres, perched between the Bheema River and the Bheemeshwari hills. The farm is the most advanced in India, equipped with the finest international technology for feeding, milking and processing, conforming to international dairy practices.
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LEARNING FROM THE PROGRAMME • A method of demonstrate a self dependent Eco system • A very effective way to create a good reputation in the market • Consumers trust a brand more if they are allowed to witness production of a commodity.
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WASTE MANAGEMENT FARM “The ability to successfully process the waste using simple and effective techniques motivated the people in this project to study and adapt various newer methods of waste management available on national and international platforms.” 72 | ANUSHKA SHAHLOT | B.Des
This thought also became an inspiration to establish a knowledge sharing and learning centre now known as the 'Suhana Waste management Park' through which these methods could be showcased to people interested in the concept and educate and equip them to implement it at a household or even a community level. Various waste management/ disposal unit manufacturers were invited to display their products at this park and a database was created.
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TOP VIEW OF WASTE MANAGEMENT AREA
THE SPACE
PATHWAY
CULTIVATED LAND
WASTE MANAGEMENT SOLUTIONS
VERMI COMPOSTING PLANT
GUNNY ROAD SHED
ETP PLANT
you are here
ORIENTATION ZONE
ROAD
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UNDERSTANDING WASTE COLLECTION PROCESS The process of integrating waste management techniques began in July 2015. Initially, they began processing of solid waste collected at the facility such as onion, garlic and ginger peels, bay leaf sticks, Mango stones etc. Organic waste such a crop and garden waste after harvesting was also processed through composting such as vermicompost, drum composting etc. Different techniques were applied for the processing of this waste which also helped us to understand the nature and importance of each technique. The time required to implement these activities:
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• Implementation of organic farming activities at our farms 7-8 months • The collection, evaluation, and processing of organic and inorganic waste 6-7 months • Establishment of ‘Suhana Waste management Park’ 6-7 months • These farming activities are consistently growing with the implementation of various organic formulations.
TYPES OF WASTE Farm Waste (Garden Waste, Dried Leaves & Sticks etc.) Cattle Waste ( Cowdung) Factory Waste ( Onion / Garlic Peels, Coriander ( Big & small sticks &
light weight particles, Tamalpatra sticks, Plastic, Mango stones {Kairacha batha}
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FACTORY WASTE DATA Coriander Big Sticks -- 160kg (Per Day) i.e., 4.5 to 5 tonnes per month. Small Sticks & -- 120kg (Per Day) light wt particles .i.e., 4tonnes/ month approx.
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Tamalpatra Sticks – 1500 kg (Per Month) i.e., ( 6 months season 8-9 tonnes approx.)
FARM WASTE DATA Nos of Cows – 40 and dung waste is 200 to 300kg/day , 6 to 9 tonnes/month All farm waste after cleaning farm is approx 50 kg includes all dry leaves, sticks etc Which
is 1 to 1.5 tonne/ month approx.
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FACTORY WASTE DATA
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Factory Waste Data (Hadapsar) ď Ź
Waste produced
Type of Waste Material
Per Month in tonnes
Onion peels (wet)
9 to 12 tonnes
Garlic Peels (wet)
6 to 7.5 tonnes
Ginger
NIL
Steam frying/boil waste
50-70kg
Water for Onion washing
2000 L
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PERMACULTURE Permaculture is a system of agricultural and social design principles centered on simulating or directly utilizing the patterns and features observed in natural ecosystems. Permaculture was developed, and the term coined by Bill Mollison and David Holmgren in 1978. It has many branches that include but are not limited to ecological design, ecological engineering, environmental design, construction and integrated water resources management that develops sustainable architecture, and regenerative and selfmaintained habitat and agricultural systems modeled from natural ecosystems.
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Mollison has said: “Permaculture is a philosophy of working with, rather than against nature; of protracted and thoughtful observation rather than protracted and thoughtless labor; and of looking at plants and animals in all their functions, rather than treating any area as a single product system�
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LIST OF PRODUCTS ON DISPLAY
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FOLD OUT/ EXCEL SHEET
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REDEFINED PROPOSAL
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INTENT OF THE SPACE The space intends to create a space to showcase sustainable solutions through not just the exhibits but also the space. The idea is to promote sustainability with example and create awareness about the possibilities in the process. One of the main aims is to educate the audience of the available options that would suit every person’s need, this would limit the audience everyone who generates waste. The major idea behind the space has to be to subtly show that these practices are an extension of the brand and its philosophy.
DESIGN INTENT • Display solutions to create awareness • Products need to be classified according to needs and suitability. • Create appropriate levels to display solutions for better understanding and viewing • Consider the climatic conditions and provide necessary design solutions • For better understanding of the solution use process charts, info graphics and display strategies • Leveled ground , Defined path, Shade to protect from sun and rain, maintenance free display system
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PART
FOUR CONCEPTUALIZATION
EXPERIENCE MAPPING
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ORIENTATION
DISPLAY AREA
TAKE AWAY
TOUCH POINTS • Brochures • Starter kits •Path •Shade •Display •Visual language
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LAYOUT APPROACHES To create a better experience for the visitor a layout had to be decides which defines the interaction of the user with the space and defines the amount of the user spends in the space.
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WASTE MANAGEMENT FARM | 1LAYOUT 1 WASTE MANAGEMENT PARK LAYOUT: OPTION
BIO GAS SHED
PLASTIC RECYCLE SHED CATEGORY 3
ECOMAN SHED
CATEGORY 1
CATEGORY 2
Entry & exit : Single point Broad classification of products into home, commercial and industrial Primary path connecting the 3 categories
Secondary paths which lead into specific categories
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2 WASTE MANAGEMENT PARK LAYOUT: OPTION 2 WASTE MANAGEMENT FARM | LAYOUT
PLASTIC RECYCLE SHED
BIO GAS SHED
DISPLAY AREA
DISPLAY AREA
ECOMAN SHED
DISPLAY AREA DISPLAY AREA
DISPLAY AREA
DISPLAY AREA
Entry & exit : Separate Definitive classification of products
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ORIENTATION ZONE The orientation zone was meant to be an introduction to the processes of waste management, not only the waste management park and composting solutions but waste management as a concept, so as to make the visitor aware of the situation of waste disposal in the country.
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THE CONTENT 1. SETTING THE CONTEXT - Where the world is heading - The bright future at what cost - Different kinds of waste - Organic waste statistic - Organic waste generated and recycled - Waste generated by an individual/ household 2. ACTION - What can one do at personal level? - What is the personal gain when you recycle? - Benefit to the environment
3. SUHANA’S INITIATIVE -Purpose of waste management -Statistics of the farm -Impact created/aim to create 4. BRIEF IDEA OF THE PARK -Concept of recycling -Showcase of different methods for individuals to take initiatives
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MOOD BOARD
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BLOCKING OPTIONS FOR ORIENTATION ZONE Blocking models for • Display Panels • Take away wall • Fillers/ Installations
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Initial concept renders of the orietation zone for the Waste Management Area. Major elements: • Entrance installations • Information wall • Take away wall • Setup for audio visual elements.
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SHED EXPLORATION FOR ORIENTATION
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PATH OPTIONS The material of the path had to be in such a way that it accommodated a few qualities into it. The path should be either fixed, removable or temporary,but at the same time follow the language of the path and be sustainable yet serve its function. The path had to dynamic, so as to give the space an open look yet get the visitor to concentrate on one display at a time. Taking into the deciding factors, the final idea was that the path be fixed and make the display area modular and changeable according to the addition and removal of products.
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FIXED / MOVABLE / TEMPORARY
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CONCEPT EXPLORATION 1 • • • • •
Root to sprout concept Leveled shades multiple entry and exits gravel path central orientation zone
EXPLORATIONS CONCEPT EXPLORATION 1 • • • • •
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Single loop pathway Single entry exit Cement block pathway No shade Giving one element with height to enable to see all displays at once
Concept and modeling credits :Vaishnavi Khandwal
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PATH COVER OPTIONS The cover over the path was had to be decided on the basis of use, whether it be semi-covered, fully cover or retractable. Since the shed had to follow the path it had to be solid and sturdy structure had to have permanency and would over time blend with the space. The shed had to follow the path in such a way that it give a feeling of an open space to the viewer, but also blocks the view from one exhibit to the another. Its major purpose was to act as shade from the sun in summers and rain. The other exhibits and transitional spaces were modular in nature to as to accommodate the future needs of the park.
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CONCEPT EXPLORATION 3 • • • •
EXPLORATIONS
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Multiple loop pathway Re purposed wood shed Separate entry and exit Cemented display areas
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DISPLAY OPTIONS The display had to be preferably of an organic material or a material that was easily available on site. Wood seemed to be the best option as was easily available packaging material in the factory. The display had to be modular in nature as the display changes periodically and to redesign it all the time was not practical. The display also had to accommodate different height settings and leveled, and has to be movable. The exhibits were all working products so the movement around it should not be hindered. The the display should also be stackable.
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EXPLORATIONS
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Design and modeling credits: Rujuta Shah
Leveled display Semi covered pathway Single loop pathway
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To tackle different sizes and heights of the products a modular and dynamic display system had to be created that could easily accommodate more products over time The explorations were
No.
Using a combination of cement blocks and wooden palettes that could be given any height by stacking blocks and using palettes as platforms
1.
Using modular parts which could be made to order in 3 to 4 different heights that could accommodate different products. The whole system was based on a grid for easy arrangement of all products.
Item Home Compost rotating drum
2.
allettes needed
3 ‘7 2.56
3.
Inora Compost Planter (small)
4.
Aerobic composting bin1
1.5’
Inora composter planter drum
4
’3 spread
5. 6.
Ideal viewing heightP
2x3 1
Using the Consortian system which are basically height adjustable systems. This system, though convenient did not have the load bearing capabilities that were required for the products. The final decisions were to use standard wooden palettes which were easily available in the factory and were used for transportation of material throughout and served the function of being modular and being able to support heavy weights. The palettes were 3ft x 3ft and 6in. in height.
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Initial mock up of the first draft of signage with suggested display
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Design and modeling credits: Rujuta Shah
Categorized Solution Zones Covered pathway and displays Integrated into one module Single loop pathway
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COLLATERALS • Info-graphic signage, explaining processes, placed next to the product. • A folder, that visitors can use to takeaway leaflets and brochures collected. • A Suhana brochure, explaining their initiative and concept of waste management . • Pamphlets for each product stating the process for each product as an infographic • A mini starter kit :Example- a small set of stack compost and remix powder.
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INFOGRAPHIC SIGNAGES
1. INFOGRAPHIC SIGNAGES STACK COMPOSTING
STEP 1 Keep away from direct sunlight.
How much longer can we pretend we have
NOTHING to do with the
pile of waste?
Kitchen waste
Dry leaves
REMIX POWDER
Rake
Remix powder
Newspaper
Fill Unit C with dry leaves to absorb extra water
Put newspaper on the mesh of Unit B
STEP 3 MAINTAIN
Stack compost
Keep away from pets.
PREPARE
EQUIP
Place the kambha on a flat surface.
STEP 2
A B C Interchange Unit A & Unit B, once Unit A is full. Continue & repeat till Unit B is full. Place A back on top after Unit B is full.
CO MI MP CR OB
OS T ES
Do you think
composting
Microbes
at home VISIT: 1163, 1st Cross, Off 12th Main, Near Sony Center, HAL 2nd Stage, Bangalore 560008, INDIA.
Add kichen waste & 4 fistfuls of remix powder in Unit A. Cover with newspaper.
CALL: +91 80 41157311 | +91 99164 26661 | +91 98863 63882
EMAIL: hello@dailydump.org
Add organic waste into Foodie as per machine capacity
Compost is ready for use in just
24 hours
COMPOST MICROBES
Sieve
FOODIE
Add microbes & remix powder
is smelly? Well,
Not anymore!
Sieve the compost to get finer residue
75% Add organic waste into Foodie as per machine
Graphics/Artwork Credits: Isha Patel
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TAKE AWAY FOLDER A take-away folder for visitors to carry along with them all the brochures/leaflets they have picked up from the park
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BROCHURE SUHANA’S INITIATIVE -Purpose of wast e management -Statistics of the farm -Impact created/aim to create PURPOSE - To promote waste management with an example THE EXPERIENCE - The park is a informative and experiential space, setting an example - Thought provoking - The use of organic methods to recycle waste in easy methods - Celebrate the joy of recycling COLLABORATIONS -List of all companies/NGO’s
Graphics/Artwork Credits: Isha Patel
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PART
FIVE
FINAL OUTCOME
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SPACE DIVISION
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FINAL ORIENTATION ZONE
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ORIENTATION ZONE PLAN
PA R
TI
TI
ON
W
AL
L
DIGITAL SCREEN
BROCHURE WALL
SUHANA WALL
LAYOUT
TOWARDS WM PARK
SUHANA WALL
TOWARDS VERMICUTURE
Graphics/Artwork Credits: Isha Patel Design and modeling credits: Rujuta Shah
ENTRY
EXIT WM FACADE SIGNAGE
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INFORMATION STRUCTURE • Audio/Visual on Waste in India and how Suhana is trying to make a difference by the initiating the Waste Management Park. • The vision, mission and the statistics of the Park. • Information on Waste in India • Statistics of waste generated and recycled in India • Alertness and awareness on how to dispose waste • How once can make a difference by adopting • Waste Management methods • Information on Suhana as a company
• • • •
Brief history of Suhana The vision and mission of the Park Encourages up-cycling and recycling Concept of sustainability
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C
A B
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INFORMATION AT A
Audio/Visual on Waste in India and how Suhana is trying to make a difference by the initiating the Waste Management Park.
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GRAPHICS AT B
GRAPHICS AT POINT B
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GRAPHICS AT AT C POINT C GRAPHICS
SMALL ACTS
Through the Waste management farm, we aim at extending our philosophy and commitment, to provide a platform for a community to evolve and contribute to the wellbeing of themselves and their environment.
WHEN MULTIPLIED BY MILLIONS OF PEOPLE
EVERY INDIVIDUAL HAS THE POWER TO MAKE A CHANGE SO DO YOU, SO DO WE!
IS TO ACHIEVE SOMETHING
Through the Waste management farm, we aim at
WHICH IS REPLICABLE AT
extending our philosophy and commitment, to provide a platform for a community to evolve and contribute to the wellbeing of themselves and their environment.
THE WORLD
CITY, URBAN AND ALSO AT RURAL LEVEL
EVERY INDIVIDUAL HAS THE POWER TO MAKE A CHANGE SO DO YOU, SO DO WE!
SMALL ACTS WHEN MULTIPLIED BY MILLIONS OF PEOPLE
CAN TRANSFORM
THE WORLD
LET US BE THE CHANGE WE WANT OUR CHILDREN TO SEE.
OUR VISION
CAN TRANSFORM
recycling [ree-sahy-kuh l] verb
To treat or process (used or waste materials) so as to make suitable for reuse.
recycling [ree-sahy-kuh l] verb
To treat or process (used or waste materials) so as to make suitable for reuse.
OUR VISION IS TO ACHIEVE SOMETHING WHICH IS REPLICABLE AT CITY, URBAN AND ALSO AT RURAL LEVEL
We started organic farming with 5 acres of land and today our steady efforts have helped us achieve approximately 30 acres of organic farming. Our treatment activities have helped us achieve nearly 55% of water requirements in our farms. We process 500 kgs of organic waste per day, collected from our factory and surrounding areas, using various composting techniques. We have been in successful in achieving complete replacement for LPG gas with biogas.
We started organic farming with 5 acres of land and today our steady efforts have helped us achieve approximately 30 acres of organic farming. Our treatment activities have helped us achieve nearly 55% of water requirements in our farms. We process 500 kgs of organic waste per day, collected from our factory and surrounding areas, using various composting techniques. We have been in successful in achieving complete replacement for LPG gas with biogas.
upcycle [uhp-sahy-kuh ll] verb
reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original.
BECAUSE, WE INHERIT THE EARTH FROM OUR PARENTS. WE PRESERVE IT FOR OUR CHILDREN.
upcycle
RECYCLING TURNS THINGS INTO SOMETHING ELSE, LIKE MAGIC!
[uhp-sahy-kuh ll] verb
reuse (discarded objects or material) in such a way as to create a product of higher quality or value than the original.
The concept of in-house waste management was started with an intention of managing our own waste. But gradually it turned into a large social activity. We have not only processed our own waste but also refrained from disposing waste. Our simple waste management methods can restrict each one from doing so by adopting a few simple processes in their daily lives
The concept of in-house waste management was started with an intention of managing our own waste. But gradually it turned into a large social activity. We have not only processed our own waste but also refrained from disposing waste. Our simple waste management methods can restrict each one from doing so by adopting a few simple processes in their daily lives
LET US BE THE CHANGE WE WANT OUR CHILDREN TO SEE. BECAUSE, WE INHERIT THE EARTH FROM OUR PARENTS. WE PRESERVE IT FOR OUR CHILDREN.
LET’S BEGIN THIS MAGIC AT HOME, YOU AND I!!
RECYCLING TURNS THINGS INTO SOMETHING ELSE, LIKE MAGIC!
LET’S BEGIN THIS MAGIC AT HOME, YOU AND I!!
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REFERENCE FOR SPACE The project describes a landscape design and facade design for a residential development in Hyderabad / India and introduces a green and ecological design for the city. It combines traditional Indian elements like Indian Step-wells and Indian Mazes into the design.
Source: https://www.behance.net/gallery/34811751/ Magic-Breeze-Landscape-Facade-Design
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The shape of the path could be used to influence te speed of the visitor.
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PATH The path had been created using one of the processes taken from permaculture. It has a cemented outline and inside that on the ground a spread of wood chips were laid and over a period six months, the bottom layer of the wooden chips become compost. This bottom part is taken and then used in the farms.
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PATH COVER The shed was created using a metal structure which had to be light so that it could be given a height. The idea was to create a covering over the space without losing the openness of the space.It was light and high so that also it doesn’t sway. The top part of the shed had a mesh structure. This was so that creepers could be grown into the mesh, so that minimal visibility of the mesh is there.
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During the planning of the shed it ws decided that the shed needed to be divided into modules as it would not be possible tto weld a structure of this size in one go at a height of 8 feet. So the shed was divided into different modules which were welded separately and consecutive modules were given varying heights so as t avoid clashing of the frames and welded atop the pillars.
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3D RENDERS
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TOP VIEW EXHIBITION DESIGN | NID 2016 | 159
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FINAL ARTWORK
Info-graphics for representational purposes not final artwork. Final artwork will include marathi translation.
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Graphics/Artwork Credits: Isha Patel
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INFOGRAPHIC SIGNAGE DETAIL
INFOGRAPHIC SIGNAGE 24 HOUR COMPOSTER
Z
cap metal pipe with 1" ID existing structure canvas signage stretched
metal pipe with 1" ID cap metal pipe of 1" ID with threading
ELEVATION
DETAIL AT Z
85%
Micro organisms get activated सू
Usable compost can be collected and used
metal pipe of 1" OD with threading
Reduction in volume खंड कपात
SUHANA Typical detail of Canvas signage structure
21-11-16
NTS
DATE
SCALE
LEMON DESIGN PVT. LTD. INDIA DWG. NO
RAHUL NAME
CHKD BY NORTH
102, SERENE MANOR SERENE ESTATE LULLA NAGAR KONDWA ROAD PUNE - 411048. E-MAIL - INFO@LEMONDESIGN.CO.IN WEB - WWW.LEMONDESIGN.CO.IN PH - (020)64782278
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FIRST MOCK UP OF SIGNAGE
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PART
SIX
EXECUTION
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The last leg of the project is the execution which is still in progress. The execution will happen in the following stages • Site Marking • Digging/ Civil foundation laying • Construction of structures • Space Divisions • Final Accents/detailing
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MATERIAL PROCUREMENT No.
Item
Dimensions
Units
1.
MS Plate
10 mm x 150 mm x 150 mm
2.
Column Square Pipe
75mmx 75mm x 2.5 m5
3.
MS Foundation Bolt
40mm
220
4.
MS Pipe
50 mm x 50 mm x 2 mm
25 length
5.
Angle
25 mm x 25 mm x 5m
30 length
6.
Chain Link
50mm x 50mm x 150mm
200 ft
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60 5
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SITE MARKING
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FOUNDATION AND RETAINING WALL
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The Waste management Park is already open for the public,though some parts of the park still need to be executed,the visiting season for the farm has already begun.
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PART
SEVEN CONCLUSION
LEARNING FROM THIS PROJECT As a personal standpoint, This project was much more than design process and the end deliverable. It was all about the process and the journey. It was very important to start from a clean slate and be humble and patient enough to learn from scratch. Doing a diploma project is all about learning first, from your peers, seniors and mentors at the studio. One needs to realize that these people have much more experience and idea about multiple facets in the corporate world. Coming right after college, working with a client seemed a daunting task right from the beginning. Constant support from everyone
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at the studio made me grow throughout the project and helped me to make sense of how one should deal with a client.
CREDITS AND BIBLIOGRAPHY https://www.google.co.in/?gfe_ rd=cr&ei=UEZFWNDHE5LT8gep8ozgDA https://issuu.com/home https://en.wikipedia.org https://www.pinterest.com/
http://wwoof.net/ http://www.prideofcows.com/
All site images in this document have been clicked by : Wasim Khan, Vaishnavi Khandwal, Isha Patel, Santosh Hole and Anushka Shahlot
https://www.thehersheycompany.com/en_us/ responsibility/good-business/creating-goodness/learnto-grow.html
https://www.facebook.com/ http://www.thesaurus.com/ https://www.youtube.com/?gl=IN
BOOKS Handbook Of Human Factors And Ergonomics
https://www.dezeen.com/ http://www.indiamart.com/
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PROJECT JOURNEY The project in itself was really interesting and different from the projects that I have worked on in the last four years of NID. There were endless possibilities and exposure to a lot of new technologies, softwares and people. Though i would have love to be a part of the project until its completion and have the opportunity to work on other areas of the farm, I am lucky to to have been a part of the project in its formative stages and being able to work on the Waste Management park until its execution. A good concept always has an underlying great vision. It was great to work with Anand at Suhana who was bubbling with ideas and inputs throughout the course of the project. As a client he was invested in every stage of the design and had valuable inputs that
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facilitated the final output. As a designer it was my role to help craft an interface between the visitors and the content. Though Suhana as a Brand had to be detached from the space their values and beliefs had to be reflected throughout the space and creating that goes beyond designing the space it include all other aspects like choosing the materials,evolution and growth of the park overtime. The first part of the project was to understand the project itself which included understanding organic farming and the processes involved in Zero dependency farming and the inner workings of the company in this context.
Working with people who were experienced in dealing with projects of this nature, taught me what it means to be professional in one’s undertakings. I was given the responsibility of the Waste Management park and all it spatial elements. Though there was constant guidance and help from Wasim and the people at Lemon, it was a daunting task to be handling a project of this size and nature. The project is still in progress but there were certain roadblocks which let to the delay in completion. Issues like providing collecting content, delay in execution due communication. The project was heavily client dependent and that taught me to be persistent in my communication so that we would get necessary inputs and approvals as
and when required. The Scope of work evolved a lot during the course of the project so it was extremely important for me to approach the work with an open mind and gain the maximum from the process. The design decisions in the project were highly influence by inputs and research done by the client and the field of Waste Management that had ultimately made their company achieve 100% reusing and recycling of waste and become a garbage negative company. Introduction to processes like permaculture was helpful in communicating the brand values. The decisions governing material selection were highly dependent on the availability of material on site though it was not a mandate,
this criteria affected the final outcome heavily. Having said that, the assurance that the space created would be executed and put to good use in educating the visitors and also bring attention to the subject was a gratifying feeling and the highlight of my project. Working at a design studio with people who have a good sensitivity and a developed eye for design was an enriching experience and gave me a deeper understanding of my design decisions and the workings of an actual design studio. Being involved in various aspects of the project like- interacting with the clients and the vendors first hand, being responsible for the technical deliverables, ensuring smooth execution by taking immediate on-site decisions;
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gave me a glimpse of the various aspects of the design process in the real world. It gave me a valuable exposure as to how a design studio approaches a design project. The last six months have been adventurous, challenging, uncertain, demanding, intensive and highly educative at the same time. Having said that, I concluded my project on a high note. I had come to really enjoy the environment that I was working in and I was satisfied that I had put in efforts to come up with results that were well received.
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No designer can work in isolation and ignorance. Communication is crucial to the design process. That was one of the most important takeaways from this project.
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