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GRAPHIC DESIGN
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Anuradha Aggarwal
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Hello! As a child my first ambition was to be an artist, and over the years my passion for creativity has only grown. I believe that there is no end to learning and getting better, and I can see myself proving that with each new design project that I take up. Behind the scenes of my final outcomes goes a lot of research and planning, attention to detail, originality and neatness, and this reflects in my work.
Contents
Typographic word play Portrait illustration Camouflage Day to night conversions Music concert poster Mc Donalds’ Ad ‘No junk food’ Ad Editorial design Newspaper design Food Delivery App Creating shapes and figures Typeface posters Sketches
Typographic word play Used the letters present in the spelling of my name to create a typographic wordplay in Colour, Black & White and Reverse Black & White. Software used - Adobe Photoshop
Portrait illustration Created a digital self-portrait by using my photograph. Studied light and shade, and used basic tools of illustrator. Software used - Adobe Illustrator
Camouflage Created a sense of visual illusion by digitally manipulating and blending images. First visualised the concepts, then executed them. Software used - Adobe Photoshop
Day to Night conversion Converted Day-time photograph to Night-time photograph, using several techniques of light adjustment, layer editing , masks and filters etc. Software used - Adobe Photoshop
Music concert poster Minimalist and centre-aligned Music concert poster. Planned the layout and created the background. Software used - Adobe Photoshop
McDonald’s Ad Designed Mc Donald’s ad to introduce it for the 1st time in a small time in south India. Keeping in mind the colour scheme of the company, I have used elements of aunthentic interest to attract the localites. Software used - Adobe Photoshop
‘No junk food’ Ad Social interest ad to show the bad effects of junk food. It was designed in contrast of Mc Donald’s Ad. Software used - Adobe Photoshop
Editorial Design Designed a 2-page magazine feature article spread. Chose a contemporary news article to make the editorial layout. Software used - Adobe Illustrator
Newspaper Design Keeping in mind the anatomy of a newspaper, designed the front page. Chose contemporary news articles and ads, and appropriate typefaces. Software used - Indesign
Food delivery App Decided on a name for a food delivery company. Designed the logo Designed 3 mobile app screens - the Loading screen, Landing screen and Restaurant menu screen. Software used - Adobe Illustrator
Creating shapes and figures Used reference images to create my own versions of them, basically to explore the tools of illustrator. Software used - Adobe Illustrator
Typeface posters Posters designed for Baskerville typeface. Left: Poster cataloguing the typeface and providing information about the designer. Right: Image based exploration of the type. Software used - Adobe Indesign
Drawings and Sketches Here is a glimpse of my observation and hand skills, starting with quick life sketches, to object drawings, and perspective drawings. The list can be endless, but I chose to display some of my latest deeds.
While we come to the end of this portfolio, I’m looking forward to exceed my limits and include more innovative and varied projects in my next portfolio. It was my pleasure to have you go through these pages. To get in touch, call me on 9972882864 or e-mail at anuradha.agga@gmail.com
Thank you!