NPD AND MEDIA
PICKS OF THE WEEK – COMPETITION
FERRERO ENCOURAGES RETAILERS TO SHARE THE VALENTINE’S LOVE The brand’s campaign builds further on its successful Love Island association.
Ferrero UK has launched a Valentine’s Day
the Ferrero Rocher T16 compared to the previous
competition, exclusive to convenience retailers,
year, and the competition also encouraged us to
to drive engagement among shoppers. In addition
stock new formats for the first time with the T24
to stock, five stores will each win five Ferrero
pack size, Ferrero Rocher Hearts and the Grand
Rocher-inspired rose bouquets (worth £50 each)
Ferrero Rocher. These all sold well, and I’d say the
to gift to loyal customers or members of their
sales uplift was purely down to the Ferrero Rocher
community who they believe deserve a reward.
cross-category FSDU and the front of store display
The campaign highlights the importance of
we created, so we really appreciated the support
stocking the core Ferrero Rocher range ahead of
and would encourage fellow convenience retailers
Valentine’s Day, while point-of-sale materials will
to get involved for 2022.”
assist retailers in encouraging in-store cross-cate-
Retailers can visit Ferrero’s dedicated trade
gory purchases by bringing chocolate confectionery
website yourperfectstore.co.uk and order the Fer-
and flowers together. This year, the winning retailers
rero Rocher cross-category FSDU to be entered
will be further supported with comms to local media.
automatically. Alternatively, individuals who tweet
Levi Boorer, Customer Development Director
Ferrero’s trade account or email FerreroYourP-
at Ferrero, said: “Our competition and Ferrero
erfectStore@cirkle.com an image of their boxed
Rocher-inspired bouquets had incredibly positive
chocolate collection along with their name, store
feedback last year, so we’re looking forward to
name, address and contact details will also be
bringing it back once again and working closely
entered. The competition runs until 31 January and
with the winners.”
the winners will receive their bouquets ahead of the
Aman Uppal, of One Stop Mount Nod in Coventry, added: “We saw a sales uplift of over 100% on
46 I SLRMAG.CO.UK / ISSUE 87 WEDNESDAY 12TH JANUARY 2022
Valentine’s Day weekend. Visit yourperfectstore. co.uk for full terms and conditions.
