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WIN EXTRA Cool Breeze bottles PET FOOD Mars Petcare launches ‘superfood’
Petcare’s Perfect Fit Mars Petcare has unveiled its new Perfect Fit line of pet food, a super premium nutrition brand that aims to deliver on shopper demand for high quality nutrition foods for their pets. Perfect Fit offers products which meet the nutritional needs of cats and dogs and provide a range of services that cater for their broader health needs, from exercise to mental stimulation. Launching last month, Perfect Fit cat products are available in 190g, 750g, 2.8kg and 7kg pack sizes. Available flavours include chicken, salmon and turkey for life-stages kitten, adult (1+) and senior (7+). The range of Perfect Fit dog products launches this month in 825g, 2.6kg, 6kg and 14.5kg pack formats. The launch of Perfect Fit is supported by a £3m activation campaign in the UK, including a TV advert, digital awareness campaign and a large sampling campaign. A full range of POS materials is available for retailers to bring the launch to life in store. ICE CREAM Magnum launches two new flavours
A double of doubles On shelf now and supported by a £10m media spend, two new variants have joined the popular Magnum Duo range: Magnum Double Raspberry and Magnum Double Coconut. the launch of Magnum Double Raspberry follows the claimed success of the limited edition Magnum Pink, which launched in 2015, but “takes the raspberry flavour to a whole new level” with an extra layer of raspberry sauce. Magnum Double Coconut includes creamy pulp and taps into the growing trend for coconut flavoured products. Both are encased in the iconic Magnum chocolate.
To celebrate the recent launch of Wrigley’s EXTRA Cool Breeze 60 pellet bottles, Wrigley is offering one reader the chance to win eight outers (48 bottles in total, RRP £1.99 each). Currently the fourth bestselling single format in the EXTRA portfolio, EXTRA Cool Breeze will be transformed into Wrigley’s popular bottle format to tap into consumer demand for increased format varieties to suit every gum usage occasion. To be in with a chance of winning, simply send an email containing your details to mailinglist@55north.com – or fill in the entry form below and post to: Extra Cool Breeze Competition SLR, Waterloo Chambers 19 Waterloo St Glasgow G2 6AY
CLOSING DEADLINE TUESDAY 28th FEBRUARY 2017 Terms and conditions: This competition is only open to readers of SLR. Only one entry per store is permitted. Entries received after the closing date will not be considered. The prize is not transferable and the judges’ decision is final.
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Freddo faces inflation It has been confirmed that the recommended retail price of Cadbury’s popular chocolate Freddo frogs is set to increase from 25p to 30p this spring. A Mondelez spokesperson declined to discuss specific brands but confirmed there would be “selective” price increases across its range. The spokesman commented: “Increasing prices is always a last resort, but to ensure we can keep people’s favourite brands on shelf and look after the 4,500 people we employ in the UK, we are having to make some selective price increases across our range.”
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FEBRUARY 2017 | SLR
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31/01/2017 10:42:14