Package Design Project Semester 05 Classroom Project of creating 5 Label design for 5 product. Documentation of Sanitary Pads Label Design.
Anshuman Tripathi | Semester 5 | Package Design Project
Package Design Project A package design classroom project with a task to explore the creative possibility of label design for any possible product. I chose whisper brand Sanitary Pads for my hypothetical creative label design project, with an aim to create an impact on Indian society.
Problem Outline Taboo related with product in Indian Society. Taboo - People feel ashamed to address and carry the product without secondary package (newspaper, black polythene, etc.) There is a hesitation to carry a packet naked in public because of the taboo associated with it.
The role of label fail to convey the message (growth,
There is a hesitation to carry the packet naked (without putting it in an opaque black bag or wrapping it up in a newspaper) in public just because of the taboo associated with it. The visuals and color which are supposed to give softness and feminine feel to the product no longer play any role ( as it is not being perceived in a way it should be by buyer and seller) and their label design fail.
Problem with the product packaging
independence, healthy environment growth, etc.) to the major audience and becomes major element (imagery of sanitary pad which is used by women on their private parts) to effect the taboo.
Product existing packages doesn’t addresses disposable problem of the product after use.
Primary Display Panel
Below are the commonly available Sanitary Pads in Indian market. It can easily be seen how various brands use vibrant and bright Colors on their sanitary pads packaging to convey different ideas and the vision related with their feminine products.
Scope of the project
Cater the taboo associated with the product. Sanitary Pads which has a huge taboo associated with it, explore the possibility in package design to fight with the narrow mindset of society.
Creative packaging to spark conversation. In order to encourage people to open up and talk about periods turn sanitary pad packaging into one that is inspiring, confident and sparks conversation to a large extent.
Ideation Six interviews and an online research has been
I have used newspaper layout and composition
conducted to understand the product much better and
(Using text as a tool to hide the focus of package and
the stigma related with it. Also, how it effects the users
product inside), to create an illusion in the label itself,
of the product and their behavior.
which doesn’t need any external packaging to hide.
After several brainstorming sessions I came up with
Also, I tried to create the package near to function to
an amazing concept which I call “Society against
be implemented in the market.
itself” – where one uses the existing practices of the society as a tool, to fight the taboo prevailed in that society. Newspaper wrapping – A visual hiding practice to fight the taboo associated with sanitary pad and not get ashamed to carry the product in Indian society. Taking the same practice of hiding the visuals and making the product less focused.
Exploration
Final Layout
A label design which is not loud & bright but is impactful with social camouflage, which has purpose to make narrow minded people rethink their perspective towards product and the social mindset stigma associated with sanitary pads. It also serves the purpose to reach roots of India to change their mindset with label camouflage.
Peel of the release paper from the back.
Stick the pad on panty &
Peel of the release paper from the wings.
Fold the Wings around the sides of panty and press
Guidelines for applying Sanitary Pads
Label Flat Layout
Future Goals
Label function is to highlight the taboo associated with sanitary pads in Indian Society with purpose to tell the narrow minded and opinionated people of the society to reconsider their practice. A social media campaign to raise a voice against crippled thinking of society which has the purpose to interact with the people who consider it taboo and ignore it to let the taboo coexist with them in society. A poster series and root level social awareness campaign with purpose to educate the people and distribute the product with purpose to change their mindset and create healthy environment in society.
FAQ’s 1. Why the label is not vibrant, bold and speaks for itself?
3. Who are the audience of this creative package product?
This label design project completely rejects the idea of
As mentioned in future goals this package will have
being bold and outspoken, due its zero effect on
set process to be followed to deliver to its target audience
grass root audience of society.
and will also be using it to test among its target
Various social media campaigns and efforts only get
audience(Rural Areas, Tier III cities of India)
engagement of people with broad mind, as that idea(bold
for social experiment.
and vibrant) presents the concept of mensuration and sanitary pads in much more bolder form which booms the taboo in the narrow minded people and fails to reach at grass root level. 2. How this label assures to reach at grass root audience? This label doesn’t assure to reach(as it is can only be assured after testing) but believes to impact on grass root audience as it gives them message in very organic manner by using their practices to cater taboo.
References 1.NH1 Design http://nh1design.com/project/donthideitperiod 2.Ugaer https://www.packagingoftheworld.com/2016/01/ugaer-student-project.html 3. Sanitary Napkins student project https://www.packagingoftheworld.com/2016/04/sanitary-napkins-student-project.html 3. Whisper Sanitary Napkins https://www.packagingoftheworld.com/2017/08/whisper-sanitary-napkins. html 4. Periods-End of Sentence Netflix
Anshuman Tripathi Semester-05 | Batch-2016-20 Package Design Project Lovely Professional University