P E R S U A S I V E T E C H N O LO GY L E C T U R E R S | H A R M VA N E S S E N | T I L D E B E K K E R T E A M | K E N C H E N | T I J M E N VA N G U R P | A N O U K VA N R A N S T
T H E A C T U A L M O M E N T F R O M T H E D I S T R I B U T I O N O F A F LY E R A N D I T S L I F E C Y C L E
S TA R T I N G P O I N T
CONTEXT
S TA K E H O L D E R S
TU/E (INSTITUTION)
DISTRIBUTER
RECIEVER
SECURITY
BBC
TU/e
INTENTION
New promotion system in which a new behavior of receiving promotional messages is formed.
E X P L A N AT I O N F E AT U R E S
B E H AV I O U R G R I D | F U N C T I O N A L T R I A D B Y F O G G | P L E X - C A R D S TOOL – MEDIUM - SOCIAL ACTOR | TRIGGERS MOTIVATIONS AND ABILITIES The actionpath/storyboard was defined by the behavior . By the analyzing the possible motivations, triggers and abilities we were able to implement the correct persuasive technology needed. The base concept was developed using the plex-cards
S TA K E H O L D E R S F E AT U R E S RECIEVER | DISTRIBUTER | TU/E
• M o re e f f e c t i v e u s e . • M o re p l e a s a n t c o n t a c t wi t h / f o r
t h e re c e i v e r s ( m o re f re e d o m ) .
• S y s t e m t a ke s t h e a c t i v e r o l e o f p e r s u a d e r s • E n a b l e s c re a t i v i t y f o r p r o m o t i o n • Will help to get insights in the data gained form flyering
• P o s s i b i l i t i es t o e n l a rg e t h e d i g i t a l e x p e r i e n c e ; • B u y t i c k e t i m m e d i a t e l y, p l a c e i n a g e n d a , s h a r e o n F a c e b o o k , … • 2 nd c o n t a c t m o m e n t i s p o s s i b l e b y s e n d i n g a re m i n d e r m e s s a g e • P o s i t i v e e x p e r i e n c e t r u e i n t e r a c t i o n wi t h a p o s i t i v e re s p o n s e s • TU/e one investment go od for brand image
• P o s s i b l e d i f f i c u l t i e s : i n t r o d u c t i o n i s c r u c i a l , n e e d s m o re e x p l a n a t i o n triggers in the beginning, has to be done every year
and