Rethinking B2B podcasts

Nathan runs a B2B podcast production company called Bridge Growth, helping businesses and agencies to use the power of podcasting to help their business grow.

Use podcasts to help start new business conversations with hard-to-reach decision makers. It's a brilliant opportunity for both parties - the podcaster and the podcast guest. We are seeing some great collaborations that might not have happened without the connection of the podcast. It's also a great way to demonstrate what you can do, and to learn and grow at the same time.

Consistency - People underestimate how long it takes to build an audience and most podcasts give up before 10 episodes. Stick with it, the rewards will come.

High quality guests - The guests attract the audience especially if you've got a 1-1 long form format episode. Get the best guests you can find and let their profile attract listeners.

Use video - create short video clips of key insights from your episode and use that across your internal and external media platforms.

1. Line up your first 20 guests before you need them

2. Create an editorial and release plan and stick to it!

3. Be consistent and keep going, you have to be patient and build momentum. Slowly you will build loyal engaged fans.