Delivery Conference Process Book by anniemyers

PROJECT 3:

CONFERENCE + KINETIC SYSTEMS

DELIVERY

Process Book Annie Myers, VISC 302 at the University of Kansas, Spring 2021

23 – 29

’21

Presentation

REASONING

BIG IDEAS

ALSO CONSIDERED

I’ve always enjoyed learning about pregnancy and motherhood because of how interesting the science behind human growth from something so small is to me. I’ve become more invested in the topic of pregnancy in connection to how people with uteruses experience it both prenatal and postpartum in our society—one that presents disparities in healthcare access and quality for people of color.

Healthcare, Structural Racism, Economic Class, Federal Programs, Mental Health, Death & Motherhood

Art Education, Dinosaurs, Alternative Energy, Rocket Science & Gender Spectrum

ALEXANDRA SACKS

ZUBAIDA BAI

A new way to think about the transition to motherhood

A simple birth kit for mothers in the developing world

Reproductive psychiatrist Alexandra Sacks discusses the issue of matrescence—the process of becoming a mother—and the emotional push and pull that come with the shift in identity for new mothers.

Women’s health advocate Zubaida Bai teaches about a new birth kit created for mothers in developing countries, which could help to minimize maternal mortality caused by lack of access to basic clean tools.

WANDA IRVING

ELIZABETH HOWELL

How the US medical community fails Black mothers

How we can improve maternal healthcare—before, during and after pregnancy

Maternal care reformer Wanda Irving delivers statistics on how the healthcare system is disproportionately responsible for the deaths of black mothers, including her daughter, epidimiologist Shalon Irving.

Maternal health reformer Elizabeth Howell offers ideas for how healthcare can change to decrease preventable maternal deaths through the use of safety bundles.

ARTICLES “How Malawi is improving a terrible maternal mortality rate through good design” by Courtney E. Martin & John Cary for TED

FOUNDATIONAL RESEARCH 700-800 American women die each year due to pregnancy and childbirth-related complications (highest rate of maternal mortality of developed countries); Black women die at a rate of 3-4 times that of white women, 60% of deaths preventable; US maternal mortality increasing as it’s decreasing everywhere else; Leading causes: cardiovascular disease, hemorrhage, high blood pressure causing seizures and strokes, blood clots and infection; In NYC, a black woman is 8-12 times more likely to die from pregnancy-related complications than white women; People who experience more discrimination usually have worse health; Twice as likely for black babies to die in first year of life than white infants; In deep south, maternal mortality rates for black women approximate those of sub-saharan africa while rate for white women is close to zero; The immigrant paradox -- people have better health when they move here than now; 1) severe complication 2) body not prepared for birth (teenager) 3) lack of access to basic clean tools; Over 1 million mothers and babies die every year in the developing world due to lack of access to cleanliness during childbirth; “Choice” - 40% of households women are the primary breadwinners, procreation is not optional on a national scale; 88% of working mothers have no access to paid maternity leave; 23% of new mothers in US will be back at work within 2 weeks of giving birth; Only half of working mothers have access to unpaid leave; Suicide is the second most common cause of death in a woman’s first year postpartum; Babies who get 12 or more weeks at home with their mothers are more likely to get their wellness checks and vaccinations in the first year; US offers no national paid leave for new mothers; Birth rate currently at 1.86 live births per woman (under what economy “needs” - 2.1); In Malawi, 1 in 36 pregnant women die

QUESTIONS RAISED

KEY POINTS

How do we eliminate the disparities pregnant women of color face in the healthcare system? How can the government support new and expecting mothers? Can a cause be found for the increased maternal mortality rate in the US, especially among black women? How many maternal deaths are related to postpartum depression? How does the rate of maternal mortality change with other birthing methods? How can we increase accessibility to prenatal and postpartum care regardless of financial standing? How does prenatal care impact the health of mother and child long term?

American issue—not women’s issue or mother’s issue Inadequate healthcare, structural racism, failure, disparities, relationship, quality of care, tools to move forward, identity, access, women of color, emotional costs, physical costs, economic costs, breaking taboos, empower, control

COMMON THEMES Suffering that mothers face before, during and after childbirth; Poor quality of care disproportionately affecting pregnant women of color

JESSICA SHORTALL The US needs paid family leave —for the sake of its future Strategy consultant, social entrepreneur and author Jessica Shortall describes the need for national paid family leave, detailing the neagtive impacts that its absence leaves on parents and children.

MIRIAM ZOILA PÉREZ How racism harms pregnant women — and what can help

POSSIBLY ADDING Who Delivered Your Baby? – Ashley Greenwald Tragash Home or Hospital? Holding The Space For Human Birth – Saraswathi Vedam Lies We Tell Pregnant Women – Sofia Jawed-Wessel Why It Matters How We Are Born – Bettina Breunig What We Didn’t Expect While Expecting – Mike Baughman The Alien In My Womb – Oliva Schofield The Not So Happy Pregnancy Diaries – Neema Isa Pregnancy Taboos: From Fear To Knowledge – Lode Dewulf A Message For Women: Taking Back Your Pregnancy Rights – Renee Coover Normal Pregnancy Is Not Normal – Lode Dewulf Breastfeeding And The Modern Woman – Vilia Tosio It’s 2am, Do You Know Where Your Midwife Is? – Marla Gross Reducing Fear of Birth in U.S Culture: Ina May Gaskin What Your Momma Never Told You About Childbirth – Marianne Ryan Love, Breathe, Just Doula – Ginny Phang

Writer, activist and former doula Miriam Zoila Pérez explains how provider support can serve as a crucial buffer for racism that pregnant women, as well as people of color in general, face in healthcare.

“Women and children first: Fellows Friday with Zubaida Bai, who creates lifesaving kits for maternal health” by Karen Frances Eng for TED

“What’s Missing in the Effort to Stop Maternal Deaths” by Austin Frakt for The New York Times

23 – 29

’21

CONCEPT ONE

DELIVERY FOR TWO

Delivering better care, conception onward

The quality of support from sources surrounding new mothers and their children is lacking; caring for both will relieve the pressures of shifting into a new identity and being.

USPS, STAMP, KRAFT PAPER, TIDY, SEALED, FAST-MOVING

CONCEPT TWO

PRE & POST

How we can dilate access to pregnancy care

Reproduction is a part of our being, written into how we perform as humans. For a lifecycle process that’s existed since our creation, how have we not come to perfect it yet?

B&W THEN SATURATED, SHIFT, GRADIENT, TIMELINE

CONCEPT THREE

WHAT TO EXPECT

Every pregnancy is different in its treatment of mother and child both during and after the due date. There’s no reason for these differences to extend beyond the body and into how physicians care and workplaces

Back pain, insomnia, infection, and a lifetime of happiness

HOW-TO, LIST, ORDERLY, B&W, NEWSPAPER

CONCEPT FOUR

OVERDUE

Poor quality maternal care is an American issue, one that has regressed opposite of its worldwide counterparts. A better society grows from better treatment of the women who birth its members.

BOLD, COVERING, LIBRARY BOOK STAMP, ALERT

The due date for better care has long passed

23 – 29

’21

CONCEPT FIVE

WOMB FOR CHANGE

Conceiving superior maternal healthcare

The need for the US to grow into a new reality—one that takes the concerns of pregnant women seriously so they don’t fear the repercussions before, during or after giving birth—is urgent and necessary.

NURSERY RHYME BOOK ILLUSTRATIONS, PASTELS, AIRY, EARLY, SIMPLE

CONCEPT SIX

GLOWING

Uplifting new and expecting mothers uplifts the surrounding world they live a part of. Delve into how and why the opposite is occurring in the US.

EMPHASIZING DOODLES, CLOUDS, NEON

Putting the crown back on the mother

CONCEPT SEVEN

FOURTH TRIMESTER

Maternal care doesn’t stop at birth

Many maternal deaths contributing to the US’s high rate occur from complications after giving birth. Valuing mothers starts at valuing their lives, which only happens if and when their care is prioritized.

ADDITION, FLASH CARDS, ONGOING, CONTINUAL, SWIRL

PRE & POST

FOURTH TRIMESTER

HOW WE CAN DILATE ACCESS TO PREGNANCY CARE

MATERNAL CARE DOESN’T STOP AT BIRTH

GLOWING

WOMB FOR CHANGE

PUTTING THE CROWN BACK ON THE MOTHER

CONCEIVING SUPERIOR MATERNAL HEALTHCARE

OVERDUE

WHAT TO EXPECT

THE DUE DATE FOR BETTER CARE HAS LONG PASSED

BACK PAIN, INSOMNIA, INFECTION, AND A LIFETIME OF HAPPINESS

PRE & POST

DELIVERY FOR TWO

HOW WE CAN DILATE ACCESS TO PREGNANCY CARE

DELIVERING BETTER CARE, CONCEPTION ONWARD

’21

Studies + Toolkits

WHERE

WHO

Omaha, NE

-People go to conferences to gain more insight on a topic, to broaden their knowledge horizons, to be able to better understand different perspectives -Conference-goers can expect to learn about different ways that women are affected by pregnancy and pregnancy care. -These expectations will be met through the wide range of diverse speakers who have unique experiences and can each touch on struggles pregnant people face and/or ways pregnant and postpartum people can be supported -Conference-goers will mainly fall into the categories of: prospective mothers, pregnant people, mothers who have experienced pregnancy, and people in healthcare (most likely falling under gynecology) -People will find out about this conference through advertising in their OB/GYN offices, pregnancy support Facebook groups, and pregnancy/motherhood podcasts

Nebraska ranked number four in the nation for lowest hospital birthing charges, options for traditional and more naturalistic births, less busy city still providing things to do (Farmers Market = health, Old Market shops and restaurants0, Nebraska Fair Employment Practice Act requires employers provide reasonable accommodations to pregnant women in the workplace (including up to 12 weeks unpaid time off — could still use some work for sure)

Burlington, VT Vermont recognized as best state in US to have a baby due to healthcare, wide array of birthing options, new moms and dads both allowed up to 12 weeks unpaid time off to care for a newborn child, has two yoga studios specifically for pregnant women (also include postnatal rehab classes)

Castle Rock, CO Known for healthy environment (lots of parks/ trails), can design your own birth plan, state’s caesarean section rate is 18% lower than average, 12 weeks unpair maternity leave, Colorado’s Pregnant Workers Fairness Act allows pregnant women the right to job accommodations

MAIN IDEA

WORDS TO PLAY WITH

-Revealing the unique hurdles women have to go over during and after pregnancy -How the experience of pregnancy can be reshaped to achieve a better outcome -The world has advanced—how come our treatment of pregnant women hasn’t? -Delivering a safer, healthier, and more supportive experience for pregnant women -How we can eliminate the challenges pregnant women face to elevate their overall experience of motherhood -Identifying the problems in place so the pregnancy experience can be reimagined

Deliver, pre & post, due, support, conceive, conception, expect, womb, crowning, glowing, maternal, pressures, failing, shift, dilate, term, trimester, If not now, when?

AUDIENCE PERSONA

Nicole Owen

Dylan Thomas, PA-C

Nicole is a 30 year old elementary music teacher married to her high school sweetheart Nate. Nicole and Nate just moved to a rental home in downtown Iowa City two years ago for Nate’s job (he’s a mechanical engineer) and are seeing a fertility specialist after a year of trying to get pregnant. If she ever does get pregnant, Nicole wants to go part time to spend more time with her child in their early years, eventually going back to full time once they’re all in school—Nicole and Nate would like to have three kids, but are really hopeful for even one at the moment. In the mornings before work, Nicole and her teacher friends go to the gym to take guided dance cardio classes together. She likes to treat herself to an Iced Americano on Friday mornings, but is trying to lower her caffeine intake otherwise. In the car, she listens to comedy podcasts to give herself some smiles. She and Nate go to Walmart together every other Sunday to stock up on their grocery essentials, plus a couple “fun” items each: fruit strips and ginger beer for Nicole, usually. On weeknights, they like to work on their “homework” at the kitchen table, but set aside two hours for chill time. Nicole’s favorite chill pastime is movie night, most recently Crazy Stupid Love (she’s a big fan of rom-coms.)

Dylan is a 25 year old, recently graduated from the physician’s assistant program at Nebraska. He’s beginning to practice in gynecology and obstetrics, and is seeking ways to learn more about pregnancy care. Dylan has a tabby cat named Noodle that he adopted from a local shelter a year into PA school. He likes to listen to his music in the form of old tapes and vinyls, and likes to watch superhero movies. Dylan has many allergies: dairy, eggs, soy and wheat. For this reason, he shops at two stores: Natural Grocers for his special dietary foods, and Aldi for everything else. In any free time he has (though it is very limited), he reads Dave Ramsey books so he can better budget and pay off his student loans as soon as possible. Dylan has two roommates other than Noodle who are also recent grads. Together, they like to play card games and order takeout burgers.

’21

Studies + Toolkits

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’21

CONCEPT ONE, REFINED

TIDY, VIBRANT, HANDMADE, RETRO

Every pregnancy is different in its treatment of mother and child both during and after the due date. There’s no reason for these differences to extend beyond the uterus and into how physicians care and workplaces support. Delve into how and why these disparities in quality of care occur, and how change can deliver a better pregnancy and motherhood experience to people with uteruses.

DELIVERY

THE TOTAL PACKAGE: Back pain, insomnia, infection, and a lifetime of happiness

’21

Kinetic System

’21

Instagram

’21

Bumpers

’21

Wireframes

’21

Website R1

’21

Website R2

’21

Website R3

’21

Responsive

Instagram R2

’21

Website R4

FINAL

Website R5

FINAL

Responsive R2

Instagram R3

Billboards

Bumpers R2

FINAL

’21

Swag R1

FINAL

Swag R2

FINAL

Brochure

:—)