An Ad intelligence tool is software or platform that provides insights and data on the advertising campaigns run by various brands.
Ad intelligence tools provide valuable insights into your competitor's ad strategies. You can also analyze their creative approaches, targeting methods, messaging, and all advertising tactics.
Ad intelligence tools offer a wealth of data on consumer preferences, trends, and market dynamics. You can gather valuable market research insights by analyzing many advertising campaigns.
By comparing your performance metrics against industry benchmarks and competitors' data, you can identify strengths, weaknesses, and areas for improvement
