sport hub vestegnen
A small activation manual for Brøndby Produced by the team of DAC Sprout 2017
/ sport hub vestegnen An active centre in Brøndby to create social cohesion, innovation and a sense of belonging for all of Vestegnen.
The Team of Sport Hub Vestegnen: Amanda Krogh Juvik (sociology) Anne Sofie Elgaard Sørensen (urban design) Christian Genz (sociology) Christina Øyangen Ørntoft (Ph.d. student) Gunnar Eythorsson (architect) Hugh Daimond (architect) Mikkel Hjort (landscape architect) Signe Meredin Villadsen (city planning) Shamal Kananka (civil engineer) Thomas Højbjerg Munch (sports science) Vera Götze (urban planning)
Thank you: Graeme Kondruss Manager of Academic Space Planning & Design, George Brown College
Jesper Jørgensen CEO at Brøndby IF
Morten Bødskov Member of The Danish Parliament, Folketinget
Kim Østergaard Head of Marketing, J. Jensen
Elisabeth Sonne Marinos Consultant for urban planning and outdoor recreation, Brøndby Municipality
Ellen Hvidt Thelle Head of Planning, Brøndby Municipality
Mette Kynne Frandsen Architect MAA, CEO & Partner at Henning Larsen
Carla Camilla Hjort Founder & Director at Space10 and CEO at Rebel United
Kent Martinussen CEO at Danish Architecture Centre
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”What will it take to make the area around Brøndby Stadium an attractive meeting place for the town’s population including both dedicated football fans as well as other citizens?”
With focus on area transformation and supporting the everyday life of Brøndby
What is this project about?
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This small booklet is an Activation Manual for the Municipality of Brøndby and Brøndby IF. It is a collection of inspirations for future events that can be held on site.
Users and their wants & needs
Fans Meeting space Food / drinks Shelter
Community organisations / institutions Activities Diversity Safety
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Seniors Accesibility Health Belonging
Ethnic groups Representation Connection Inclusion
Professionals Awareness Amenities Advancement
Families Entertainment Nature Nurture
Activation Elements
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Flexibility
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step one
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small scale activation
1.
Mobile container The first step to activate the local community in the new Sport Hub Vestegnen should be through fun and entertainment. A mobile container with the newest sports technology should travel around in the local neighborhood to promote and advertise the new social space of Brøndby.
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step two
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medium scale activation
1.
Schools Sports Day Inviting local schools to use the facilities on site such as the running track, the interactive parking lot, and the LED field for different sporting events such as the annual Sports Day.
2.
Showcase of Tech Enabling the opportunity for startups to work together with the sports federations and organizations on site developing new technology and showcasing to investors and the public.
3.
Sports Fair Organizing open events for citizens to experience different sports represented by the sports federations and indulge in local food.
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step three
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large scale activation
1.
Sport Science Day Inviting various citizen groups to use sports in an educational setting exploring different sciences such as biomechanics, coding, and physiology in active participation.
2.
Innovation Day Events for start-ups, sports federations, and investors to share and pitch ideas to be developed in collaboration. All hosted by the IDAN / IdrĂŚttes Analyseinstitut as the Sport Innovation Day.
3.
Match Day Activities Organized activities on Match Days to be held before, during, and after the match, involving the full potential of the site at large.
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step four
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xtra large scale activation
1.
Global Sport Innovation Hackathon Initiatives for start-ups and sport federations on site to invite coders from all over the world to develop specific solutions to current challenges.
2.
Global E-Sports Championship Establising �Brøndby IF� as a frontrunner for the expanding field of competitive computer games in Denmark, attracting new audiences and sponsors.
3.
International Sport Innovation Festival Week long festival targeted at an international audience by hosting leading experts and scientists within the fields of sports science, technology, and sports innovation as well as stakeholders, investors, and users.
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/ sport hub vestegnen 20
A new center in Brøndby for the advancement of sport
Thank you
All graphics are made by Anne Sofie Elgaard Sørensen Concept and idea by the entire team of DAC Sprout 2017
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sport hub vestegnen