Wingin' it by Annie McDonald

wingin’ it

table of contents

introduction

research

service

branding

interaction

mission & vision

persona #1

a brand identity

39 application

who we are

17 survey

persona #2

language & tone

vending machine

events as a service

persona #3

35 advertisements

exhibition space

our platform

literature review case studies

51 process 58

works cited

our mission Our mission is to create an easy, all inclusive platform that helps users spread their wings by creating personalized adventures based on their preferences

our vision Wingin’ It is a platform devoted to bringing spontaneity back into people’s lives.

so, what is wingin’ it?

how does it work?

Wingin’ It generates a day of adventure based on preferences, location, and budget. Through machine learning, and by partnering with other companies such

who is using our platform?

Our demographic is young adults, primarily 18 to 30 year olds, who are looking to try something new.

as Uber and Venmo, we do the work for you.

where is wingin it?

Wingin’ It is located in expanding cities around the United States — such as Raleigh, North Carolina — where cars are the primary source of transportation but downtown areas are accessible to pedestrians.

why be part of the experience?

Current event planning involves sifting through multiple interfaces, heated arguments, and endless planning. This usually results in staying at home, or continuing the same routine. Wingin’ It is intended to get people out of their comfort zone by bringing the adventure to them.

events as a service Aggregator business model is a network model where the business collects the information about a particular good/service providers, make the providers their partners, and sell their services under its own brand.

partnerships Transportation

Payment

Customer Tickets

Reservations

Dating

Order

Money

Service

local business

Less Money

Service

Wingin’ it

Wingin’ It partners with local businesses to curate more personal, local experiences for users. The businesses receive a small fee for working with us, and in return their services bring in revenue to both partners.

Service Less Money

government

Partnership

Less Money

Service

Local Business

Wingin’ It works with local governments to curate the best adventures possible by pairing with local transportation and police to make the platform as efficient and safe as possible.

Government

our platform Our platform will reach our users though eye-catching advertising and word-of-mouth interactions. The idea is for our platform to first flourish on the app, gaining traction and users, which will then lead to our physical touchpoints. Our vending machine will come first, followed by our exhibition space, and then the expansion into another city.

service small

machine learning

medium

large

company partnerships

user journey

App

interaction small

exhibition space

medium

vending machine

large

New City

app

Suburban Spread

branding small

advertisements

medium

tone, language

large

Wingin’ it

Vending Machine

Shop

color, font, logo

research

literature review The future of service design is changing. How we travel throughout our days is being streamlined to become a more personal and efficient experience. The idea of mobility as a service

to organize events, and to track events. Applications that look to solve this problem are evolving

within industry has seen the most growth, where owning personal transportation has changed

within the traveling industry, but has yet to be involved within smaller communities in a short, one

to a shared service, thanks to companies like Lyft and Lime. This has grown even further with

day timeframe.

the company Whim, which has partnered with both private and public transportation services,

Another aspect as to why we are so focused on day-of adventures is the increasing statistics

streamlining the entire traveling process. This process is moving forward in other industries, like

of millenials spending more time on social media platforms. This concept of checking and

food and vacation services. The future for companies is having everything located in one place—

scrolling through social media has caused people to be less social in real life. Similar studies have

including social media, gamification and wayfinding. Our goal was to look specifically into events

suggested that smartphones are increasingly undermining personal interactions. The concept of

as a service and how that is changing within the industry moving forward.

creating a spontaneous, simple adventure platform would hope to promote less time online and

As we have seen innovation in mobility as a service, events as a service is falling behind.

doesn’t include having to install multiple apps to find events, to get to events, to pay for events,

more time creating real memories in the community.

Current event apps such as Meetup, Facebook, and Eventbrite provide many event options for

The new era of online dating has become a very popular way to meet people. One smaller

users, but the overall experience involves an overwhelming amount of options and no universal

study showed that all the 20 year olds on a team had never met someone without a dating app.

means of splitting transport or payment options. We’ve found through our surveys and interviews

Meeting digitally has been shown to be good for some introverts, who prefer texting over talking.

that when an app creates too much work for the user—such as too many unnecessary steps

When this is preferred, online matches can get caught in an endless loop of texting without

and bouncing back and forth between multiple apps— it leads to frustration from the user. The

making connection face to face. In many of these cases, relationships stall at the texting stage,

goal of our adventure platform is to create a smoother transition of creating an adventure that

and it can be difficult to know what people’s intentions are. The goal with our events platform

is that it would partner with dating sites to create more official dates in person. The main issue

social in real life. FlashGap’s findings echo a similar study conducted in 2014, where research

aside from texting loops is that many females don’t feel safe meeting strangers. Our goal is

suggested that cell phones were increasingly undermining personal interactions. The widely

to provide a safe, easy-to-use platform that can make people more inclined to go out. This

circulated Virginia Tech University report said that “the presence of mobile technologies has the

platform is designed to take the stress out of making plans — users can individually input their

potential to divert individuals from face-to-face exchanges, thereby undermining the character

personal preferences to make sure that they both have a great time. This concept can apply to

and depth of these connections.”

not only dates, but to friend groups as well. Current event services do not provide a splitting

This new era of social media platforms has also become an issue in the dating scene.

cost option throughout the entire experience of going to and from an event, which typically

Americans think dating apps are a good way to meet someone. One study showed that none

leaves the planner of the friend group short changed. By partnering with other companies, this

of the women on a team had ever met someone without a dating app; they didn’t know how.

would allow a benefit to all parties, as it would reduce having to bounce back and forth between

While introverts and others may prefer text to talk, especially at first, experts caution that

multiple apps by having everything in one central location. You can and should use one app

texting is a poor way to get a read on someone’s full personality and true intentions over the

for everything. Whether it’s social media walls, leader boards, announcements, gamification,

long term. In many cases with dating apps, relationships stall at the texting stage, and it’s hard

wayfinding and beyond—everything should be housed within one app with a smooth and

to know who’s in it for the long term and who’s just there for a hookup. Online matches can

efficient user experience.

get caught in an endless loop of texting. The main issue with this is that dating sites aren’t

Checking and scrolling through social media has become an increasingly popular activity

providing safe spaces and or dates for people to go on.

with the rise of the internet age. Those are the findings of a new survey, which showed that as millennials spend more time engaged on social media platforms, it’s causing them to be less

current issues To identify current problems with existing event/dating apps, we sent out a survey to various groups of college students. To the right are some responses we thought we should focus on throughout the process of creating our application.

how do you find events? “word of mouth”

“friends”

what issues do you have with online dating?

“Have a safe place to do an activity, low cost, but you can explore each other’s interest and keep conversations flowing.”

“Tips and tricks or prompts or games or activities to break the ice!”

“ads”

“Facebook”

what issues do you have finding events?

“There can be so much information it can be hard to know where to start to search for events. Usually not enough details are provided.”

“Finding time to fit them into my schedule.”

“They’re never all on the same app or place.”

“Having some sort of security in knowing that they’re a safe person.”

“No connections, small circle of friends.”

case studies The companies that we looked into for our platform are Facebook Events, Bumble, Meetup, and Airbnb. From our survey, Facebook Events was one of the most popular ways for people to find events that they were interested in. Facebook Events has a rich map of events that shows your

and to the point without distracting advertisements. Bumble, well known as a dating platform, is another company by which we were influenced.

community’s events as well as your friends’ events. Facebook events have a more personalized

Bumble’s branding is centered around bees. The color, language, logo, and tone all include aspects

event generator due to the fact that it allows you to see private, public and personal interests. We

relating to bees, which we were inspired by, given the fact that we wanted our platform to be

liked Facebook because it is a good communal hub in terms of events, communication, and friends.

centered around the idea of birds. Another aspect of Bumble that we liked was the timeframe that

We also liked it because it was a well-known platform that is easily accessible.

is given. Matches have 24 hours to send the first message or the match will disappear, with women

Meetup is another event platform where people can organize groups that host events for people

making the first move. A site is also a place for friends and business connections to take place. We

with similar interests. The goal of Meetup is to bring people together in their communities. We liked

wanted our platform to be a place where friends, business associates, and love interests could all

the diversity of events and organizations within Meetup, and we want our events to be inspired by

come and have a fun adventure.

these local organizations. Meetup is more popular in metropolitan areas, and the Triangle Area,

advertisements are distracting and ugly. We liked this because we want our application was simple

Airbnb is a platform known for renting out people’s homes. It has been expanding into other

including Raleigh, North Carolina, includes a lot of meetup users. Seeing this, we believe that our

aspects, including Airbnb Adventures. Airbnb adventures include a variety of packages all around

platform would work well in Raleigh, which is our designated starting community. Another aspect

the globe that are based on price, days, location, and amount of people. We like Airbnb’s platform

of Meetup that we liked is that it doesn’t run advertisements. The CEO of Meetup stated that

of getting people out of their comfort zone, but on a smaller, shorter scale.

Facebook Events

Bumble

Meetup

Airbnb

service

hannah

young professional

single

scenario Hannah feels that she has become a couch potato

after work and stays in too often. Hannah wants to be

motivated to go and try something new with her time, but after scrolling through all of the events on her phone she

feels overwhelmed by the options and decides to stay in.

motivations Hannah wants to try something outside of her comfort

zone as well as meet people outside of her work. She

wants to be more sustainable and would prefer biking over driving to get around town.

frustrations After working all day, Hannah is unmotivated to plan

herself. She is overwhelmed by the sheer amount of content on current event applications.

user journey At Home

Stays In

key:

branding

Lunch Break

Vending Machine

interaction

service

QR Code

Single

Preferences

Bored at home after work, look-

She feels overwhelmed from

The next day on her lunch break

Intrigued, Hannah checks it out.

Hannah creates an account and

Wanting to go out on her own,

Hannah quickly fills out her

ing for something to do online.

looking at multiple applications,

at work, Hannah sees a Wingin’

She downloads the app and

scans her QR code. Her QR

Hannah selects the single

interests for the evening. She

and gives up and stays in.

It vending machine outside her

purchases a letter.

code gets her a discount and a

option.

decides on her timeline, dis-

favorite lunch spot.

specialty event.

tance, transportation method, and budget.

Transportation

Generator

Countdown

Notification

Cooking Class

Stay or Leave?

Music Bingo

Hannah has chosen to bike

Hannah generates twice before

Hannah planned her adventure

The Wingin’ It app notifies her

At Hannah’s cooking class, she

Hannah is enjoying talking with

Hannah decides to continue

since she lives downtown and is

locking down her three events.

to start when she gets off work

that she has about an hour

makes handmade pasta and

the instructor. She receives a 5

on and heads to a local bar for

environmentally conscious.

The QR code surprises her

that afternoon. She continues at

before her first event starts so

tiramisu. She hits it off with a

minute notification to leave for

music bingo. She orders a glass

with a special cooking class.

work and then heads home for

that Hannah has plenty of time

woman there who went to the

her next event. She is asked if

of wine at the bar and starts

Hannah’s adventure includes a

the day.

to get ready.

same college. They exchange

she would like to stay and can-

talking to the man next to her

numbers.

cel her next few events.

about the music. She gets bingo

cooking class, music bingo, and a movie.

Stay or Leave?

and wins a gift card.

Movie

Heads Home

Adventure End

Profile

End

She receives a 5 minute notifica-

Hannah heads to her local

After the show, Hannah

Hannah has completed her

Because of how much she

Hannah decides to add more

Hannah is happy that Wingin’

tion to leave for her next event.

movie theater. She shows

checks the map in Wingin’ It

adventure. The app saves her

enjoyed her experience, she

information to her profile and

It motivated her to go out and

She is asked if she would like

her ticket on her app to the

for directions and then heads

adventure in her past events

decides to share it with her

look at the rewards programs.

experience new things that

to stay and cancel her next few

employee and walks in. It also

home.

and asks if she would like to

co-worker group chat, saying

she wouldn’t have planned

events.

gives her a free popcorn and

share or rate her experience.

how it would be a great team

herself and is ready for her next

bonding event.

adventure.

soda options from the QR code that she takes. She sees a comedy film.

mark

young professional

single

scenario Mark is talking to a girl on Bumble and really likes her. He’s never asked out anyone on a dating app before and is afraid that anything that he comes up with that she might say no due to the fact that women tend to not feel safe meeting up with strangers.

motivations A safe environment, mid-cost, an evening that his date will also enjoy, or a romantic, planned out evening.

frustrations Not knowing how much his date wants to spend or what she would like to do, feeling safe meeting up with a stranger, afraid he might get stood up.

user journey Bumble

Messaging

key:

branding

interaction

Messaging

service

Download

Dating

Preferences

Mark matches and gets to

Mark and Alice have been mes-

Mark and Alice both see an

They both like the idea and

Mark and Alice create an ac-

Mark and Alice both choose the

Mark and Alice fill out their indi-

talking with a girl named Alice

saging back and forth for a few

advertisement for Wingin’ It on

download the app and decide

count and connect it to their

date option when filling out the

vidual interests for the evening.

on Bumble.

days. Mark wants to ask Alice

Bumble about their partnership

to meet up that evening.

respective Bumble apps.

survey in the Wingin’ It app.

They both decide a timeline,

out but is scared to do it.

together.

distance, transportation method, and budget.

Transportation

Generator

Countdown

Notification

Art Gallery

Stay or Leave?

Dinner

Mark and Alice both decided to

Mark and Alice both indicate

Mark and Alice are thrilled for

The Wingin’ It app notifies them

Their Lyfts both arrive at the art

Alice and Mark are having a

Alice and Mark head to a new

take a Lyft and choose separate

events that they like. The

their date. Alice is excited for

both that they have about 30

exhibit. Wingin’ It shows them

great time. Their apps ask if

place downtown. The Wingin’

locations to be picked up.

Wingin’ It app generates an

the art exhibit, Mark is excited

minutes before their respective

where to meet on the map.

they want to stay or move to the

It app has generated a meal for

adventure based off of both

for the ice skating.

Lyfts arrive. Mark and Alice

They meet, and enter the art

next location. The leave option

both of them that is within their

get ready.

exhibit showing their tickets on

is always available if someone

budget. Alice is happy to see

the app.

feels unsafe.

hers is vegan.

of their preferences. They are going to an art exhibit, dinner, and then ice skating.

Stay or Leave?

Ice Skating

Heads Home

Adventure End

Profile

End

Mark and Alice are both having

Mark is a great ice skater and

After skating, Alice and Mark

The adventure has ended. The

Both enjoyed their experience,

Mark has decided to add more

Wingin’ It has made Mark more

a great time and are excited to

gives Alice some tips. Alice and

take their separate Lyfts home.

app saves their adventure in

so Alice and Mark decide to go

information to his profile and

confident to ask people out on

head to the ice skating rink. The

Mark skate until closing.

Mark and Alice exchange

their past events. Wingin’ it asks

on another adventure together

look at the different ways he can

dates. Mark can’t wait to see

app reminded them to wear

Snapchats and plan on hanging

if they would like to share or

soon. They liked paying for

Wing It.

Alice again.

thick socks, and they are glad

out again soon.

rate their experience.

themselves and not feeling

they both did.

responsible for the other having a good time.

kim

grad student

friends

scenario Varun, Kim, Jade and Miles are all in town for a few more days before heading home for winter break and want to hang out Friday. They are all great friends, but all have very different personalities and interests. Varun and Miles are down for anything, but Jade and Kim are both stubborn and can’t compromise on anything.

motivations A day that everyone will enjoy, low budget, team oriented and exciting.

frustrations Getting everyone on board to go do something, people not committing or not paying back, having to plan and use multiple apps to coordinate events together.

user journey At Home

Texting

key:

branding

Bus

interaction

Pop up gallery

service

Food Bar

Exhibition

Kim starts a group chat with her

After texting one another, they

Kim is waiting at the bus stop

While Kim is on the bus on the

Kim and her friends meet at the

There is a waiting time to go

Kim and her friends head into

grad school friends, and they

can’t decide on anything or find

and sees a Wingin’ it ad of a

way downtown, Kim texts her

Wingin’ It pop up exhibition.

through the experience, so

the exhibition space. They are

are looking for something to do

anything online. They decide to

pop-up exhibition.

group to meet her at the

They wait in line, purchase

they head over to the bar to

handed a pamphlet about it

tonight.

go walk around downtown.

pop-up exhibition.

tickets, and download the app.

grab snacks. All of the food and

before entering.

drinks are bird themed.

Exhibition

Generator

Merchandise

Transportation

Cultural Festival

Kim and her friends each tap on

Kim and her friends exit the

Before exiting, they look at the

The Wingin’ It exhibition

Kim and her friends have a great

different videos on the wall on

exhibition. They open the app

merch store. Miles buys a t-shirt.

involves events in walking

time at the cultural festival.

aspects that they like and sync

and see what the exhibition

distance or through public

Enjoying the ease of the Wingin’

them with the device that they

curated for them to do. Their

transportation, so the group

It app, they decide to use it

were given, which connects to

event is to go to a cultural

decides to walk downtown.

again when they return after

their Wingin’ It profiles.

festival downtown.

their break.

branding

a brand identity The phrase “winging it” comes with many preformed associations. One might use the phrase when attempting something they aren’t familiar with or didn’t prepare to do. “Wing” alone can mean a limb on a bird, a snack paired with football, or what you see of out a window of an airplane. We wanted to embody all of these ideas into a cohesive yet playful identity.

typefaces

logo

ITC Grouch is a bold serif typeface that we

We wanted our logo to be as fluid and

ITC Grouch

selected for our headers. This font gives a con-

whimsical as the idea of just going

trast in structure compared to our flowing logo

with the flow. Inspired by bird wings,

and art motif. Avenir medium is used through

we have adapted the form of the W to

Avenir Medium

out our website and application as a body and

have a wing—playing off the idea of

subheader typeface.

color

wingin’ it

flying by the seat of your pants.

art motif Going along with our playful emphasis, we created a motif to be used within our platform. The basis of the design is textures and patterns

#FFF2BF

#F79140

#B5DEF5

#F76161

#000000

found on various bird breeds.

We took inspiration from birds with vibrant colors such as the parakeet and cockatiel that are pictured to the right. Both birds are deemed to be some of the most playful breeds of birds and we believe they fit right into our brand.

language & tone We created a list of bird related puns to incorporate throughout our application to connect to our overall theme. We went with puns because they tend to give off a playful tone that is perfect for our platform .

some examples of our language tweetheart date

a bit of ostrich

flock of friends

no egrets

pheasantly surprised

pick your egg

sneak beak

cheep chicken

what squawks your interest?

early bird or night owl?

owl by myself

how many in the coop?

advertisements We wanted our advertisements to be intentionally vague and intriguing. To create this effect we selected two potential events one could have on their itinerary and mash them together. The pictures invoke an idea of spontaneity and silliness while fitting in with our branding language.

interaction

application The driving force of our business is the application. Our app is where users generate their curated adventure and how they navigate throughout their night.

application Through machine learning and user preferences, our app helps to develop a tailored adventure through the night for each individual user. Users have the opportunity to connect their Wingin’ It

all. To create their customized event, users take a brief survey to give parameters for what they wish

profile to their social media accounts to allow for an ease of use. By incorporating pre-existing user

to do that evening, focusing on budget, location, transportation, amount of people, users’ mood

accounts like this, Wingin’ It becomes the one central hub for spur of the moment event planning.

that day, and if they want to eat on their adventure. We have utilized language that in inherently

Users are able to create their profile either through an existing email or through their Facebook

vague so that users are able to play in the idea of not knowing what they exactly are going to

Google account. We also will be working with local businesses in each area that our application is

be doing. Because we want everyone to be able to wing it, we took a special interest in special

available, in order to make each experience unique to what is in the area. We want to be a hub to

considerations that would need to be made, such as mobility impairments or food allergies.

not only streamline the process of creating an experience out of the house, but take the burden off so much that people are able to use the application and then fully immerse themselves in the physical world around them.

A key aspect that makes our solution unique to other event applications, is the spontaneity of it

After the Wingin’ It app has created a large enough base in the area, we will then increase touch points for users through the introduction of a vending machine and a physical space.

task flow Launch Page

Password Recovery

Account? No Registration

Yes

Home

New Adventure

New Adventure Profile

Email Facebook Google

How Many?

Considerations?

Single

Dietary

Name

Date

Settings

Friends

Payment Rewards Past Trips

Connect Username Phone Number

Budget?

Random

Info

Random

Info

Low

Allergy

Chill

Info

Hot

Info

High

Sensory

Culture

Info

Cold

Info

Hearing

Social

Info

Salty

Info

Sight

Outdoor

Info

Sweet

Info

Bitter

Info

Ve/Vg/Gf/Df

Mobility Other

common pages

Food?

Interests?

Budget?

Timeframe

Transportation

Low

Start

Take Yourself

High

End

Public Transportation

Rideshare

Connect

Distance

Lyft

Lime

Pick up location Map

Far

Friends/Date Wait for others Generate Event

Regenerate?

Preview

Confirm

Payment

Confirm

Cancel Event? Countdown

Transportation

Event Tracker

Transportation

People

Credit Card

Clock

Map

Lock?

Event Info

Venmo

Map

Rideshare Service

Lock?

Map

Paypal

Event Info

Event Tracker

Budget

Apple Pay

Timeframe

Split fare

Event One

Lock?

Event Two Event Three

Yes

Transportation

Wait for others

Map

Adventure End Share Rate

3x Friends/Date

pop up vending machine In addition to the application, we decided to add a physical element into our system. This took the form of a vending machine. The vending machine element took inspiration from many com-

rummaging through her late uncle’s drawers to handcrafted art projects, “misfortune cookies,”

panies who have been releasing a similar component. Lulu Lemon is one of the brands who most

“bummer zines,” postcards pre-addressed to President Trump, and, yes, paper bags containing a

recently launched a pop up vending machine. They are calling it the Run Stop Shop. The vending

toy animaland handwritten fortune.

machines will supply water, Nuun electrolyte-enhanced drink tablets, Redd Bars, Honey Stinger

Venderia machines contain everything from drugstore items and random objects Valdes found while

Both of these previous vending machine ideas sparked the idea for our very own pop up vending

energy gels, and emergency supplies such as First-Aid kits, SuperGoop! sunscreen, Kleenex, Cora

machine. The Wingin’ It vending machines are intended to be placed strategically throughout the

tampons, Oars + Alps face wipes, Squirrels Nut Butter Anti-Chafe, and Body Glyde. Two of these

city, near coffee shops or bars. To use one of our vending machines, one simply walks and up and

vending machines have been created and they have been placed in New York City and Chicago just

pays a price of $1 for an envelope. Inside the envelope is a code you can input into the app. After

in time for marathon season.

entering the code, wingin’ it shows you a random itinerary from the envelope you selected in the

Another precedent we saw was the “weirdest, wildest vending machines located in Portland, Or-

vending machine. You can choose if you would like to go on it the random trip, or explore the app

egon. Five years ago, Taylor Valdes started the Venderia, a business specializing in custom vending

for a more personal itinerary. Each vending machine also includes one envelope that holds a code

machines. Currently found at seven locations across town, plus ones in Vancouver and Corvallis,

that would give one lucky user an all expenses paid adventure!

exhibition space Our third touch point includes our pop-up exhibition space. This example is what our exhibition space could look like in a large warehouse, but will most likely be in smaller venues. The

wanted the exhibition space to be an abstract concept of our overall platform is as well as the

walkthrough would include the ticket booth, wings bar, exhibition, and merch area. Our pop-

most spontaneous touch point. When you walk into the exhibition, inside the space is covered

up exhibition was inspired by the Museum of Ice Cream in San Fransisco, which was inspired by

with moving abstract videos. Depending on what you touch and sync with your device as well as

creating an experiential ice cream experience that is very instagrammable for millennials. This

machine learning, the exhibition space will decide on a space for you. For example, depending

concept matched very well with our brand wingin’ it, which is largely inspired by birds. We wanted

on what the color, speed, and movement of a particular video you choose can completely change

to incorporate this idea with our “wing bar” which would focus on bird themed foods.

what your final experience will be. Currently, the experience that is curated will be within walking

For our exhibition space, we were inspired by the teamLab borderless in Digital Art Museum

with no boundaries.” This inspired the idea of how our exhibition can interact with the user. We

distance of the pop-up shop to drive more incentive to go on your adventure. Once you have left

created by art collective teamLab in Tokyo, Japan. Their concept includes “Artworks move out

the exhibition space, outside is a merch section that includes primarily t-shirts but is soon to include

of rooms, communicate with other works, influence, and sometimes intermingle with each other

more spontaneous bird theme gifts.

walkthrough 1

Ticket booth Information about the popup space and how to download the app

Wing Bar A social area for visitors to grab a themed snack

1 3

Exhibition Space

Merchandise

The curated adventure experience

Various forms of merchandise from bird calls to t-shirts

how it works Our space works by participants enter the lobby where they can find various forms of merchandise from t-shirts to bird calls. Then solo, a date, or a group of friends approach the counter where one of our Wingin’ It team members will greet them. If they are not familiar with Wingin’ It the employee will give them a rundown of how it works and then ask the participant if they would like to participate in the immersive adventure generator. If they say yes, then the participants head behind the front desk to the back room where there are projections on all four walls. Next, our employee will tell the group to prepare to select one of the options that will be shown on the wall. Once the group is ready, we start showing randomly generated footage every five seconds that the participants have to choose from by touching the footage on the wall. Each piece of footage shown correlates with a particular part of an adventure. The clips choosen reflects the groups mood and will correspond with the tone of the events that will be given in the itinerary. For example, if we show something with fast pace motion and bright visuals we relate that with the group wanting to do something social and exciting like dancing or going to a concert. After the participants have finished the brief simulation, they will return to the front desk where they will be asked to download the app if they don’t already have it. Once downloaded, our employees will sync all of the profiles together to showcase the curated adventure. Just like the application generated iternerary, they will have three choices for each step of the adventure. If someone doesn’t like any of the choices given from the simulation we encourage them to use the app from the beginning for a more personalized adventure.

process

visual language moodboard

motif iterations

branding development sketches

ideation

w 56

branding refinement refined

iterations

wingin’ it

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wingin’ it

Anne McDonald

Sarah Colby

Katy Spore