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Design your Life

FA L L 2015

PURPOSE, HAPPINESS AND HOW TO STAY TRUE TO YOUR ART WHEN THE

LESSONS IN

LEARN TO

UNIVERSE

LIFE

SURRENDER

F&^KS UP YOUR BLISS

AND BEAUTY

TO RECEIVING


CONTENT FALL 2015 6. WHEN THE UNIVERSE F&*KS UP YOUR BLISS BY ANNA KUNNECKE

ANNA KUNNECKE

12. BECOMING A HIGH LEVEL COACH AND TEACHING OTHERS TO SURRENDER TO RECEIVING BY JEANNINE YODER 22. LESSONS IN LIFE AND BEAUTY BY ANNA WU

JEANNINE YODER

“SOMETIMES THE

UNIVERSE NEEDS US TO BE OUR OWN GUARDIAN ANGELS.” ANNA WU


28. ANNE MANDLER TALKS PURPOSE, HAPPINESS, AND HOW TO STAY TRUE TO YOUR ART BY DEBORAH LINDSAY

ANNE MANDLER

36. ANNE MANDLER INTERVIEWS DEBORAH LINDSAY BY ANNE MANDLER

DEBORAH LINDSAY

“WHAT AM I?

WHO AM I?

WHY AM I HERE”


Anne Mandler

Edit or

Founder and Editor in Chief

LETTER FROM THE

Starr Oldorff Deputy Editor

Shari Miller Design Director

This Issue: Contributors:

Anna Kunnecke Jeannine Yoder Anna Wu Deborah Lindsay Anne Mandler Administrative Thanks:

Starr Oldorff Gretchen Christy Emily Powell Colleen Conger

ANNE MANDLER INC. Seattle, Washington 98199 annemagazine.com ©ANNE MANDLER INC. ALL RIGHTS RESERVED

And We’re Off! Welcome to our first issue of Anne. In this moment, millions of women are working through tough challenges. We all want the same essentials. To be happy, loved, fulfilled. Why don’t we all feel like we have these basics at our beck and call? Do you want to feel free, validated, nurtured? Do you strive for a sense of peace, a feeling of contributing to the world? Entrepreneurs, Socialpreneurs, Business Experts, Artists, PeaceKeepers? We’ve got them all. Our mission is to share the knowledge of these luminaries in an effort to make growing your life’s work easier. It’s a place to share stories, gain knowledge, laugh, and most of all be inspired!

As humanity evolves, let’s weave our most passionate, very best selves, through the social fabric of our world. Here, we aim to give a little more, listen to ourselves more deeply and be more present to those we love. In return, we’ll have the life force reserves to find what makes us most unique, follow our dreams, our goals, our deepest desires. A more conscious world is evolving. Let’s grow it together! Thank you for joining our Luminary Citizen Circle. If you resonate with what you see, read, and experience, please share the love with others who may join our community. Follow Your Joy. Experience Happiness. See you on the path.

Anne In Gratitude,


Let’s Socialize

#annemagazine #designyourlife #annemandlerinc TWEET US: @AnneMandler

Email: info@annemagazine.com

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www.annemandler.com and www.annemagazine.com

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ANNA KUNNECKE

WHEN THE UNIVERSE

#$S UP YOUR BLISS

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A

EVERYTHING I DID IN MY BUSINESS TOTALLY BOMBED: THE STEADY STREAM OF NEW CLIENTS DRIED UP, I OFFERED CLASSES THAT NO ONE SIGNED UP FOR, AND I GOT WEIRD, NASTY HATE MAIL FROM PEOPLE ABOUT MY HORRIBLE BLOG THAT WAS SO STUPID AND LAME AND RUINING THEIR LIFE.

couple of years ago, I hit a rough patch.

For a few months, I couldn’t catch my breath as I got pummeled by one disaster after another. Some were small, like the plumbing in my bathroom exploding (requiring hours and hours of laundry and cleanup). Some were big, like major things falling through and scary financial catastrophes. I had weird communication misses with friends, leading to hurt feelings and loneliness. Everything I did in my business totally bombed: the steady stream of new clients dried up, I offered classes that no one signed up for, and I got weird, nasty hate mail from people about my horrible blog that was so stupid and lame and ruining their life. My kid got sick. Then she got lice. Then I got sick. Then she got lice again. Then ants invaded, then water started seeping out of the wall next to my computer. I was at my wit’s end. It felt like the universe was out to GET me. My friends were sympathetic, but dismayed. They didn’t know what was going on either. A few people backed away a little bit, as if I might be contagious. Certain coaching colleagues suggested that maybe it was *my* energy that was out of whack; that I was actually “attracting” all this disaster with my un-evolved vibration and my bad personality. As you can imagine, this was not particularly helpful. No, that’s an understatement: my fists began to clench any time someone used the word “manifesting,” as in, “Why do you think you’re manifesting all this crap for yourself? I think you need to detach or start doing affirmations about abundance.” I was running out of money, I was scared, and my kid was having a

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hard time everywhere: at school, at home, and in my kitchen. Then, I accidentally pissed off one of my favorite people in the world. The same week, I got some devastating criticism about a big writing project I had poured my heart into.

totally fucked up. Sometimes there’s a deeper beautiful logic that seems to emerge out of the muck, and sometimes things are mysterious and bizarre. I’ve never found a formula that could properly explain this, and I have looked in most of the world’s religions, from ancient practices to new age philosophy to psychology to quantum physics.

It was a total clusterfuck. I felt like I was doomed; like I was being punished for something; and like everything I touched turned to shit. Around me was abundant evidence that I was not cut out for any of this: I was failing at motherhood, business, and friendship. Also, my hair looked like ass. At the time, I kept looking for explanations. I wanted to make meaning out of this. Clearly, if so many things were going wrong, it must mean that I was doing something wrong. Logically, I figured that if I could stop doing that thing, then the bad things would stop, too. Looking back, I see that I was caught in the shadow aspect of a popular self-help philosophy. This kind of thinking sees all synchronicity, blessings, and good luck as a sign that you’re on the right path. If you follow your true calling, the universe will conspire on your behalf, right? When you’re lined up with good energy, the money will just flow, right? If you act in integrity and love, you will manifest and attract the good stuff, right? But here’s the problem with that sort of thinking. If that’s the case, then the opposite is likely true, too. If shitty things happen to you, it follows that you’re causing them to happen somehow, albeit unconsciously. If you catch a bad break, it’s the universe trying to teach you a lesson. If your efforts fail, it’s because you’re doing the wrong thing, or at least doing it in the wrong way. I call bullshit. I don’t believe that life works that way. It’s not a formula. It’s not a logical philosophy proof. It’s life. It’s messy. It’s complicated. It’s a mystery. Sometimes things make sense, and sometimes they’re

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In the end, I’m in the same boat as my good buddy Vincent (van Gogh) who said, ”For my part I know nothing with any certainty, but the sight of the stars makes me dream.” Weirdly enough, this philosophy stands me in good stead.

SOMETIMES, THE UNIVERSE NEEDS US TO

BE OUR OWN GUARDIAN ANGELS.

The way I got through that rough patch was by continuing to look up at the stars, even when I was ankle deep in rubble and barbed wire. I kept going in my business because I was too stubborn to quit. I kept muddling through with my daughter, asking for help, and loving her as hard I knew how to do. It didn’t seem like I was being cradled in the gentle palm of a loving universe, so I made a safe space for myself to rest inside my own heart. Also, I made an appointment to get my hair done. In other words, I decided that whether the universe was going to conspire on my behalf or not, *I* was going to conspire. Sometimes, the universe needs us to be our own guardian angels. Sometimes, I think she’s waiting for us to step up and say, “Here’s who I’m going to be, no matter what comes my way.” (I find that it helps if you use profanity and declare


yourself an Epic Fucking Badass, but that’s just me.) So if things are feeling rough, just remember that you have two feet, and if you just keep walking, you’re bound to make it out of the brambles one way or another. Sometimes a kindly teacher will come and show you a hidden path. Sometimes you need to rest a while before you can go on. And sometimes, you just bushwhack, and you emerge scratched-up and panting. But whatever you do, don’t just sit there and wait for rescue.

YOU’VE GOT A

HERO

IN YOU. SHE’S GOT YOUR BACK.

BIO Anna Kunnecke is a master life coach, happy solo mom, and renegade heathen mystic. She helps women make wise and savvy choices in their careers, relationships, and daily lives. Drawing on her study of personal growth, mysticism, and beauty, she brings laser perception and radical insight to her private coaching and virtual programs. Her clients, who are women who are too smart for most of the self-help aisle, report copious profanity but also a strange kind of magic. More than 2,000 women have made their homes more beautiful using her program The Queen Sweep. Before training with Dr. Martha Beck as a coach, Anna was a bilingual voice-over artist in Tokyo, her second home. Anna was living in Tokyo during the 2011 earthquake and wrote about that experience in a post that went viral across the internet. Now living in Portland, Oregon with her daughter, she is a contributor to the Huffington Post and is writing a memoir about reconciling her evangelical childhood with a more authentic spirituality that she calls being a heathen mystic. You can find her online at DeclareDominion.com where she provides resources to help you experience your own profound shifts.

annemagazine.com | ANNE

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JEANNINE YODER

JEANNINE YODER ON BECOMING A HIGH LEVEL COACH AND TEACHING OTHERS TO SURRENDER TO RECEIVING ANNE MANDLER TALKS

ONE ON ONE WITH JEANNINE YODER

JEANNINE: Hi Anne, everyone! ANNE: Yes, it’s wonderful to have you. Jeannine Yoder, I would like to introduce you and just thank you so much for being here. We are doing the premiere issue of A Magazine, and I’m just thrilled to have you. JEANNINE: Thank you, I’m so excited for this magazine and you’re vision for it and that the premier is here. So, it’s such an honor to be a part of this big opening for you and for all of the viewers, so can’t wait to see what we dig into today. ANNE: Alright, me too. You never know what’s going to happen. So, what I would like to do is introduce you, Jey, and many people know you and your work, but I would love to just give a little introduc-

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tion, and also have you talk a little bit about what it is that you do. Jeannine Yoder is a New York Times featured Business and Goddess Lifestyle Coach for Coaches. She is a Broadway Starlet and founder of mentormasterclass.com, where she helps women go from best-kept-secret to embraced as the next celebrity life coach with the support of a soul-powered sisterhood. Yay! You can visit jeannineyoder.com to get free instant access to Jey’s morning success ritual that will help you heal all visible and invisible blocks because we all have those keeping you from your true potential. So again, welcome. You know Jey, I would love to hand it over to you for a second and just give folks an idea, for those people who don’t know you


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well, what it is that you do and what you enjoy doing most?

that my deepest passion is actually teaching the tools and techniques.

JEANNINE: Beautiful. Well, I guess I’ll just start with a quick reason why I do what I do because I think as coaches and as thought leaders that’s what people really are drawn to, so I’ll share that as the first tip.

And through that New York Times article that you mentioned, women from all over the world were coming to me saying, “I feel like this is my purpose. I would like to become a coach and I’m really nervous,” or “I don’t know how. What does it take?” because really early on I had created a successful six figure coaching business and had a really loyal tribe of followers.

You know, it’s not what we do, it’s why we do it, so the reason is I grew up with both of my parents were heavily addicted to drugs, and very early on they got into recovery, and I have this view of life where I saw some people choose such horrible ways of coping with the world and themselves and emotions, and then there are other people who create extraordinary lives and do incredible things, and I thought what is the difference because do we all have access to that. Am I going to be stuck in this story or lineage that I’ve seen passed down along my family or is there a way that I can learn to become a better version of myself and do I have access to those resources to have that kind of life? And as I watched my parents go through recovery, I learned that community support and resourcefulness and spirituality are some of the access points to include in understanding our own brain and addictions and patterns to being able to become more. So, really young I became super passionate about tools and techniques and books and community and the resources, and I thought my dream was to become a Broadway star. I loved performing. I loved theater and the arts. This is kind of how I felt most expressed and most authentic and connected to other people, and I used all of these personal development resources and this passion for tools and techniques my whole life to pursue that really challenging career. And then when I got to the top, I actually made it to Broadway, and I discovered there was more to me. There was more to my life’s purpose, and I really was missing this desire to be of service in some way, and that’s when life coaching came into my sphere. I started recognizing there’s this career called life coaching and there’s this business called becoming a life coach, and I thought, “That’s who I am.” That’s what I’ve been doing my whole life long for myself, and it was my passion with everyone I knew to just share tools and techniques. So I pursued training in becoming a life coach, and through that I discovered

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BUT I THINK THAT NO MATTER WHEN THAT MANIFESTS FOR YOU, IT IS A

LIFE CHANGING THING, AND IT CAN CERTAINLY TAKE YOU PLACES, AND ESPECIALLY WHEN YOU GET STARTED EARLY AND REALIZE THAT AND THEN NOT KNOW WHAT TO DO WITH IT, PEOPLE CAN COME TO SOMEONE LIKE YOU AND TAKE IT TO A

DIFFERENT LEVEL.

So now, what I do and what I created through that self evolution process of discovering what is my purpose, how do I really desire to serve, what’s the way that I want to serve in the world, and then working through all my fears and blocks to do that, I discovered that there was no life coach training program out there that I felt gave all the tools and techniques, all the personal development you need in your own life and the kind of community and sisterhood that women need to really be able to launch a successful business, and who I love working with is women who are waking up to this calling of feeling that they have a desire to be of service, that they want to or have naturally been coaching other people, that they want a lifestyle of freedom and time location freedom so they can live their best life, and so I help women do that through my program Mentor Master Class. I lead retreats and women’s circles around the world and that helps women learn how to take the stage. So I’ve kind of married my passion and skill set from


Broadway and theater with coaching to help women learn how to tell their stories and take the stage with their message, and then I lead a mastermind called The Sisterhood Mastermind, where I really explore goddess archetypes and healing because I believe in this form of work for women who want to transition out of the masculine hustle way of doing things and into a more feminine approach to their business. So I kind of surge through those three avenues, the life coach training program, the Mentor Master Class, the Mastermind, and the retreats, and then I work with women one-on-one. ANNE: That’s great, and I am so thrilled to hear a story that you and, I guess, me and there’s other people out there who were children reading self-help books, because I kind of jumped on that bandwagon early myself, and I was like looking at other kids going, “Hmm, is this bizarre? Am I the only one doing this?” But I think that no matter when that manifests for you, it is a life changing thing, and it can certainly take you places, and especially when you get started early and realize that and then not know what to do with it, people can come to someone like you and take it to a different level. JEANNINE: I love hearing that, Anne, because one thing I believe and see in women when they come, is I love hearing those stories because I believe our soul has an idea of what it’s come here for and that, if we are really open and inquisitive and question that of ourselves we will discover little signs, like the fact that you were one of the kids growing up doing this is no coincidence, why you’re now leading this magazine and stepping into this part of your purpose, and there’s a reason why you were different or why that was natural to you. And I think it is so fascinating when we really think about that, and I think everyone has a version of this in their story, and that’s why it’s so important to be in that space of inquiry and to ask what is it, what is your unique thing, what separates you, and then you start to discover what that’s leading you towards. That’s really exciting to hear that from you and connect the dots as to why it is you’re doing exactly what you’re doing now. ANNE: Absolutely. Thanks. And I’m sure that’s one reason that you and I get to talk as well. I think those little synchronicities really draw people together, and that’s really what this magazine is about. It’s

about being able to not only attract the right tribe, because that can be somewhat of a lip service, but I think it’s also, it’s a very real thing to be learning and growing and developing yourself with a group who is like-minded and has the same aspirations and has the same conscious living type of goals. JEANNINE: Absolutely. That’s what I’ve learned through Sisterhood. Often the biggest thing is we tell ourselves these stories of how dramatic our story is or how limited we are or how challenged we are, and then you get into a community of like-minded people who are on a shared mission and you see, “Oh, I’m not that crazy,” or even down to the limiting beliefs we have like, “I have nothing valuable to say,” or “Who do I think I am that I could become a coach?” and you hear other women be vulnerable enough to share that they’re going through that too and then you start to recognize, “I’m not crazy. There’s nothing wrong with me. It’s not that I’m not good enough, this is just what people go through in an evolutionary process to do something bigger with themselves.” And then you pull together as a community to work through that and to go after what you really want. I think it’s so important, like you said, that we share these little pieces of our story so those connections can be made so that we can rise out of these parts of ourselves or these stories or limitations that just aren’t serving us. ANNE: Agreed. The other thing I think that I’d love to hear from you Jey is since you have been doing this for a really long time, I think it’s really valuable for people to know the number of years that you’ve been doing what you’re doing and to kind of forecast a bit. Like, what do you think our industry looks like in ten to fifteen years? What sorts of things do you see evolving? JEANNINE: Yeah, so I’ve been doing this about, well since I was young, but officially about 6 years, and it has changed so dramatically. I mean, when I started, the New York Times featured me because they thought it was so shocking that someone was young, I was 27 at the time, and they thought it was so shocking that someone that was young could be a life coach, and what is this whole life coaching thing, and the title of the article was “Should a Life Coach Have a Life First?” and it was controversial, and for therapists back in that time they were really like, “This is ridiculous,” because their job was now being threatened with this whole new emerging industry

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that was a part of personal development, and therapy and life coaching is different. So what someone would go to for a therapist a life coach is not going to provide that same service, but it was new and a lot of people in the comments section of that article I remember were like, “What is a life coach?” and as I’ve seen it evolve, there are so many more people of all ages desiring to be life coaches, and it’s become more mainstream, where you see it in the movies now, you know, “The Real Housewives,” they all have a life coach. It’s not a question of what is it anymore, so I find that fascinating because when I was starting my business and saying, “Would you like to try a life coaching session with me?” they were like, “What is that?” you know, and when I look at the future of this, I still think that we’re in a new paradigm. I really think we’re shifting out of a paradigm of hard work and just following the mold of society to fall into a career and choosing careers that other people say are successful and having that list of five like, “I could be a teacher or a doctor or a lawyer,” and now people are actually starting to shift into this new paradigm where they’re wanting to look at what is the lifestyle that I want to live, and what do I uniquely have to offer the world, and more people, I think, are becoming conscious people. They have more of a spiritual approach to their life and to themselves, and we’re being open to that even more and more in society, and I think that that can be a Pandora’s box. I mean, there’s so much that can come out when you start to ask those questions, so a life coach role becomes more important when more people start diving into that because it’s a cocreator to help you work through everything that you’re going to discover in that process, and with that being said, I also think coaches will have to do that for themselves. So, not just the paradigm shift that’s happening in our world, but if you’re going to choose to be a life coach, I think some people have the idea like, “Oh, I’ve been through a lot or I have a traumatic story and I learned from it, so I can be a coach,” and I just think that that is shifting where people try it out and then they realize, “Oh, there’s so much more to this coaching thing. I actually have to have a skill set.” I need to be trained and know what I’m doing, so that when people come to me with these deep questions or unlocking these parts of themselves I know about the brain and the neuro pathways, and I know

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about the energy systems in the body, and I know about taking care of yourself and health, and I know about the effects of relationships. So, I think we’re going to see a shift from people just like, “I’ve read a lot of, you know, coaching books for myself and so therefore, I’m a qualified coach,” and they’ll be much more opportunities to get high level training and much more research in the future and much more of an open mind and proof around how these things work and help people create better lives, so coaches will need to be more trained, and as a result of that, I also think coaches have to walk their talk at a higher level, meaning really work through their fear and be doing the personal work in their life, so they have to be highly resourced. So, I think you’ll see an increase in our industry a support for coaches as well, so that we can help expand these leaders so those leaders can help expand this new paradigm shift, where we live in a society and a world where people are doing jobs that are fulfilling and they’re doing work that is an expression of who they are rather than just showing up to a job to make money, and all of that is really connected. So, I’ll start with that. There’s so much more that goes with it but... ANNE: No, it’s great. I think all of those are just really applicable, and I love the forecast because I agree with you. I think that it’s only growing and growing in a positive way, and yes there are a bazillion life coaches, but I think there is starting to be kind of a weeding away in a sense, a good way, where people are either finding their own niche and they can be a little bit more targeted, or they’re finding that maybe it wasn’t what they thought it would be and they’re going into other areas, so I think we’re seeing the credibility and just the quality of coaches naturally select I guess is a good way to say it, but in a really positive way. You know, I think all industries go through that, and one thing that you were talking about that reminded us of a story that Elizabeth to a story that she had told as well. So another thing I would like to ask a little bit about is specifically there is a ton of tools that you offer the people that you work with within in your master class and the other things that you do, do you think that there is a tip or two that you could give people and it can be anything Jey, just something that would be a help or a little piece of advice, like a day-to-day tool that they could use? JEANNINE: Sure. Just any one, or do you mean like


people considering becoming coaches?

care of yourself and receive the support that you need.

Anne: I think since you work with coaches, like a tip for coaches would be great. JEANNINE: Yeah. Well, I’ll just share kind of the cornerstone of Mentor Master Class because I think these are the key points that I believe in and what I teach the women that go through my training. The first is you have to walk your talk. You really have to make space in your life to receive support and to dig into your own blocks. Because if you’re going to be in a thought leadership position, you should be a magnetizing example of how these tools work.

YOU WANT TO MAKE GREAT MONEY DOING SOMETHING THAT

YOU LOVE, AND IF YOU TAKE TIME TO MASTER MARKETING AND GET EDUCATION AROUND IT, THAT’S GOING TO SERVE ALL THE OTHER MOST IMPORTANT VALUES THAT YOU HAVE FOR YOUR REASON FOR BECOMING A COACH.

And the second core value I think that would help, there are four, I know you asked for one but I think they’re so important, so I’m going to do these four. So the second one is when you’re beginning you have to be practicing the tools and techniques that you’re learning, so don’t to try to just do this without getting some kind of life coach training. You know, really look into a school or a training system where you can learn neurolinguistics programming and all about the study of the brain and our habits and patterns, so that when you go into a client situation you’ll feel confident about how to help them navigate what their going through and you feel skilled. Because if you’re not confident, you won’t put yourself out there. You won’t do the prospecting that’s necessary. You won’t be able to figure out your target niche and area that you really want to serve in, and you won’t be able to charge the rates that you’re worth because you’re going to feel some sense of insecurity about it and you’ll be subconsciously avoiding putting yourself out there. I tell coaches in the beginning get really great training and make sure that you’re practicing and doing it with people, that you’re sharing these tools and you’re coaching right away. Don’t get into a training program that says you have to wait three years and get all these certifications. There is no certification for life coaching, so it’s all about you and your confidence and your research that you’ve put in to learning these skills and techniques.

So there should be space in your life to truly practice them with integrity and authenticity, and so I think that takes at first working through your money fear. I think every coach should have a coach first. It’s really hard to go into this industry and to say, “Oh, it’s so powerful to have a coach and you’ll get so many changes,” and then to not be experiencing that for yourself. So, one of the biggest game changers for me has been investing in mastermind experiences where I’m really up leveling my resources and getting the support I need to look deeply and to work through my blocks. I usually have two coaches at a time. I have a spiritual coach that I do archetypal healing with and a business strategy coach, and really looking at your capacity to surrender to receiving. Because if you’re going to be a thought leader and hold so many other people, then you’ve really got to learn how to take

So, the passion at the beginning is the most important time when you have that, so don’t prolong it. Really start coaching right away, and then the third is prospecting. You want to start figuring out who are you uniquely meant to serve, like you mentioned, and when we try to serve everyone, we can’t become an expert, but when you start to narrow in, “I really love talking about health,” or “I really love focusing on relationships,” and I’d get the tools and techniques there. I’d understand the problems that exist in that area or career or you know, you can get so specific in coaching it can literally be down to like, autism. Like, you can narrow it in. So really when you’re prospecting, start to identify who do you feel called to serve. Like for me, I realized I loved tools and techniques and women who want to become coaches, so it’s a very specific group of people, and it’s a very specific

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way that I desire to teach, so I teach the training to become a coach, and that’s who I’m calling in, and then finally marketing. Really indulge in marketing. We live in an every evolving society, you know, technology. There’s so much changing every day, and if you really honor that educational process of becoming a coach, it’s going to help you to create a business, which for most of you, if you’re doing coaching, it’s because you want to be able to have time and location freedom. You want to make great money doing something that you love, and if you take time to master marketing and get education around it, that’s going to serve all the other most important values that you have for your reason for becoming a coach. And so those are the four things we focus on in Mentor Master Class, and I’ve noticed it’s what takes women from just feeling like they don’t even know if they want to do this to being really confident, successful business owners who are living a life they love and doing work in the world that they love. ANNE: Love it! Thank you. JEANNINE: Yes. ANNE: I want to respect our time Jey. I could probably have a part two and part three with you because I love talking to you, but just to respect time, maybe there’s a parting thing that you can give to people. I know that within the magazine actually as part of the lower half of your write up and the piece that we’re doing with you there’s a free gift that you’re offering, and if you want to talk about that, that’s great, or also, if you want to talk about another little piece of something that you can offer people or you’d like to gift people, I’d love the hear that. JEANNINE: Sure. So, yeah, The Daily Ritual, I offer that as a gift to people because it’s a way to start with when you’re saying okay how do I start walking my talk, how do I start taking care of myself. Whenever you watch interviews with really successful people who have done incredible things, the one thing I started to notice when they were asked, “What is it that makes you successful?” is they talk about their ritual, their morning routine, and I started to be fascinated by how so many people that were very successful have this thing in common, and I started to research what is that about. And it’s because we can’t just wake up on auto pilot and trust our human body and system because there

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are so many challenges we face or blocks that we’ve accrued, whether through our personal life experience or our family ancestry. There’s so much working against us that it’s a beautiful space to create for yourself to clear, to decide how you’re going to show up to your day, to be in the driver’s seat. So, I started researching the simple tools and techniques and thought how can I make this into a fun ritual that we can personalize that works through your specific blocks and helps you start your day empowered, so you can move toward those bigger things you want in your life. So, that’s what The Daily Ritual is. I think all the info is there. You can go to jeannineyoder.com you’ll get the first three days of creating your ritual free, and I highly recommend it. It will change your life.

THERE’S A WAY THAT YOU CAN

RELAX AND SURRENDER

INTO, FOR WOMEN I’M SPEAKING TO, YOUR FEMININE POWER, AND THAT LOOKS VERY DIFFERENT THEN THE MASCULINE POWERING THROUGH... But let me offer you something else because this is something I do personally, and I know everyone can do in their life now. Maybe it’s not always easy to make this happen, but I encourage you to really consider it. So, I noticed that I had a pattern of hustling and powering through, so I had this idea that the way that we become successful is to figure things out for ourself, to push ourselves really hard to do what we think we should do because this is what all the other people are doing, and that if I did that I would find success, and it worked for me when I was growing up in an unsafe environment, but now in my life that story and that approach isn’t serving me anymore, and I bet that’s true for most of you because you’re a well resourced adult and you have a lot of education. You have a lot of intelligence and brilliance behind you. You’ve already faced so many challenges in your life that you’ve overcome, and so you don’t have to choose to do that alone anymore, and you don’t have to be hustling so hard.


There’s a way that you can relax and surrender into, for women I’m speaking to, your feminine power, and that looks very different then the masculine powering through, and so I just want to share with you one way that you might start to explore your feminine power and not powering through by yourself but how you can do this with a support system. So, I learned about sisterhood. I learned that we are more powerful in numbers. You know, we used to live in tribes. We weren’t behind four wall doing all of these roles that we play as women by ourselves. We were in community and we were supported, and when we needed to fall down to our knees, there was someone right there to pick us up, and so I want to encourage you to try to create that in your life, to stop hiding behind your four walls, behind your dreams, and open up to a sister circle. So, how I’ve done this is I found a like-minded group. I found it by Facebook. You can find so many groups on Facebook and then reach out to someone personally. You can get to an in person event that is catered around a topic that you’re interested in, whether it’s mothering or marketing or cooking, you know anything that you’re really passionate about that you would want to find other women that are, and then put yourself out there to say, “Hey, do you want to start a weekly circle?” So what I do, I have friends that I’ve met from around the world, every Monday at 4:00 p.m. we hop on the phone. There’s five of us. We have a little sister circle, and how it works is you get 20 minutes each to just share all the shit that’s coming up for you. Sometimes it’s just to celebrate, sometimes it’s to vent, sometimes it’s to ask for specific support, and that’s what you have to learn. You have to learn to say this is where I need support, and that is so hard for people to really learn to admit and then to open up and say, “Help me,” like I’m here for your resources. And then on that call those four other women rack their brains, bring their hearts together to just be there for me for that 20 minutes and then I give back to them, and we each have a little and we keep it really tight, an hour and twenty minutes each time, and we show up every week because you want to hide and you want to say, “I’m not in a good mood, so I can’t be there for someone else right now,” but this teaches you that you don’t have to hide. You don’t have to power through, and it’s so much easier. The support that you get it’s like a huge weight lifted

off of you, and suddenly the resource that you need or the emotion that was keeping you stuck and boggling you down is lifted, and it’s that easy of just having one consistent time every week. So, I know it takes a little bit of work to start, but once you do, it’s so easy. You’ll just have that call and it’s a life changer, so I encourage you to really consider how can you pull together a little circle of sisterhood that you can keep consistent and challenge yourself to switch out of this powering through role and into surrender to receiving, and if you can do that, I know that your life would be changed forever, so I offer you all that. I invite you to try that out. ANNE: Beautiful. I love that, and again, I think that it’s so helpful to hear that from other people. As you may know, I run a circle myself, and it’s within the same realm of just a place, as safe space for people to be, a community. JEANNINE: And if you don’t have a community or you don’t desire to be in circle with the current people that your with, because often times we’re trying to switch out of an unhealthful habit, there’s so many women that are leading these circles. I’m leading them. You’re leading them Anne. Like, look it up online and you’ll find someone who will be the facilitator of bringing a like-minded group together for you. So you don’t even have to do that on your own. You can literally find someone who will say, “I will bring the kind of women and support you need.” All you have to do is open your heart and look for it and say yes to being a part of it. ANNE: Absolutely. Well, Jey thank you so much for being here. I think that everything you added was just on point and really about what we’re all dealing with now, so it was a gift and thank you. JEANNINE: Thank you, Anne. Thank you and everyone good luck and enjoy the magazine and enjoy the launch of it Anne, and I’m so excited. ANNE: I am too. Have a wonderful rest of your day. JEANNINE: Thank you. You too.

annemagazine.com | ANNE 19


LEARN MORE ABOUT

SURRENDERING TO RECEIVE BY CLICKING ABOVE

BIO Jeannine Yoder is a New York Times Featured Business & Goddess Lifestyle Coach For Coaches, Broadway Starlet, and founder of MentorMasterclass.com where she helps women go from best-kept-secret to embraced as the next celebrity life coach with the support of a soul powered sisterhood. Visit www.jeannineyoder.com to get FREE instant access to Jey’s morning success ritual that will help you heal all visible and invisible blocks keeping you from your true potential.

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Free Gift

What if all it takes is a simple morning ritual to feel more excited about your life? Would you play full out and give it a try if you knew it could change everything?

YOUR DAILY RITUAL WILL GIVE YOU

IMMEDIATE

click for

ACCESS TO EXPERIENCE THE LIFE YOU WERE BORN TO CREATE.

FREE GIFT

annemagazine.com | ANNE 21


LESSONS IN LIFE AND BEAUTY ANNE MANDLER INTERVIEWS ANNA WU ANNE: You took over a business in your early 20s. What is the number one piece of advice you want to give others beginning businesses for the first time at any age? ANNA: I feel extremely lucky to have had the chance to “play house” with someone else’s business. I started as a receptionist at the first Faust Salon in the Capitola mall when I was a junior in college. I was stuck with the closing shift, which gave me a lot of free time on my hands, I decided to implement a working inventory system and started making little useful changes here and there. When there was an opportunity for the business to grow, my managers approached me and asked me to write out a proposal for a business plan if I were to take over the new location as manager. They allowed me to have a hand in hiring, setting up protocol, as well as coming up with incentive plans for both the staff and guests. After the second location took off in Santa Cruz, we set our sights on opening a third location in Scotts Valley. After managing the location for a bit over a year, I purchased the third location from them. The biggest lesson I have learned in my adventures of being a (young) boss lady

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is to truly treat others as I’d like to be treated. Consistency is key when it comes to customer service and maintaining successful relationships. As the business grows, I find myself with less time to do the day to day check ins with my team, or to run out of the salon to grab a meaningful conversation and a cup of coffee with an old client. Carving out the time for myself, my team, and most importantly the community that has welcomed me with open arms is something that I still do daily. It keeps me grounded and reminds me that no matter how much we can all grow, as long as we make an effort, we can grow as a community and build off each other’s successes. ANNE: You have a staff that you rely on to make your business run. What do you to motivate them and ensure that your team works well together? ANNA: I have an incredible staff of ten amazing humans who have all been brought together by their love of other humans, beauty products, and their passion for beauty (in all realms) of the human spirit. I have been in the business


I THINK BEAUTY AND SELF CARE GO

HAND-IN-HAND. YOU CAN’T FEEL BEAUTIFUL UNLESS YOU TAKE CARE OF YOURSELF

now for almost ten years, so it’s definitely taken a bit of time to find that amazing super group, a clan of artists who have mutual respect for themselves as well as the environment they’re in. Having shared goals is huge in creating a harmonious and successful business. Open communication to learn about my staff’s ever-evolving interests in the hair and beauty world, scheduling educational classes and meetings with the reps of the lines we offer, as well as regularly setting up retail incentive contests to add a bit of healthy competition. The key factor that ties us all together so harmoniously is trust. I trust in my team, and they trust in me that I

will always make big decisions with their best interest at heart. I recently also set up life insurance plans, as well as vision and dental because I truly believe if you invest in your team long term, they will reinvest their time and craft back into the business. ANNE: What did it take to get the team that you have now? ANNA: It took a lot of trying on different types of people to find the team that I have now. I have learned to toughen up a bit over the years. When I first started in the industry, I really wanted to give everyone a chance because I felt so lucky that I had been given

annemagazine.com | ANNE 23


the chance of a lifetime at such a young age. It took me a few years to realize that no matter how much I wanted success for a person, it didn’t mean anything unless they truly wanted it for themselves and were willing to work for it. I really hate giving up on people, and always want to give everyone the benefit of the doubt. While I still find myself to be a positive person, I’ve learned that it’s not my job to take on every new stylist fresh out of beauty school, and just to hone in on my gut feeling. We try to have regular meetings and one-on-one check ins on a weekly basis to make sure we’re on the same page, and at times, if we’re not, we figure out how to get there in the most productive and proactive way possible. ANNE: The beauty industry in constantly evolving. What is your vision for the way the industry will evolve in the next 15 years? ANNA: I recently returned from Dermalogica’s Congress 2015 event in Las Vegas, which included a forum bringing together 2,300 skincare professionals, business owners, and leaders in the industry alike to discuss the future of beauty and skincare (from 13 different countries!). What really spoke to me about the event wasn’t the new encapsulated retinol formula they had just launched, or charcoal being a “hot ingredient” for the next season but the conversation of bettering the environment as a whole through our craft. We spent the majority of

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our days discussing how we can use our platforms to raise awareness to larger issues at hand, and still correlate to beauty and the industry we are so immersed in. Wellness is going to be a huge proponent in beauty, as we can see this trend already taking place. Aveda incorporates Arurveda-the ancient healing art from India-in their Invati haircare line, which uses turmeric to help guests achieve thicker, healthier, fuller-looking hair. Beauty labs are looking at how much sleep average humans are receiving on a day-to-day basis and how that may correlate with health and beauty. While I will always be a “product junkie” at heart, I love that the beauty world is looking beyond harvesting key ingredients to keep us young, but educating us on practices that keep our entire being functioning to the best of its ability. ANNE: What is the number one item that clients come to you for? How do you make sure that they have the best customer experience possible? ANNA: The number one thing that clients come in for is an honest opinion. It is never my goal to upsell anyone on any service or product in our space. Education is everything. I love spending a few extra minutes with new clients, educating them on the different lines we have in our salon (Aveda, Bumble and Bumble, Dermalogica, Jan Marini, Jane Iredale, Kerastase and Oribe), learning what their daily routines are, what time permits them to get


away with, and most importantly, the budget we are honoring. I truly love and believe in the products we carry so I love to sample things out prior to suggesting a guest purchase anything. I love receiving client feedback on products, as no two individuals are ever the same, and learning from my guests. I consider every new client a new friend, and I think they can really sense that I’m not looking for anything more from them than to just pop in and say hi (and to maybe show me their new shoes) on their way to Starbucks next door. If it’s meant to be the business relationship will come next. ANNE: If you could revolutionize one area of the selfcare marketplace, what would it be? ANNA: I would suggest adding group talks, or scheduled pow-wows for people in the beauty community to get together to have real conversations with our guests and their daughters. Empowering women is so important to me. I was raised by strong women, so I think it’s extremely important to pay it forward in our community. I want to hold individuals more accountable for their thoughts and actions. The power of connection through touch and talk is also important. I would love to have more hours in my day to set up weekly after hours events with

my team members and select guests - to create a safe and inspiring environment for us to learn from one another, share happy and sad stories alike, and to learn to grow and move on from our mistakes (whether it be too much under eye liner, or picking at our blemishes), and how to prevent them in the future. Beauty shouldn’t feel like a competitive sport, I feel like women should share tips or experiences that make them feel beautiful, inspiring women of the future generation versus hoarding all of their beauty secrets to themselves. ANNE: What are your favorite ‘of the moment’ products and why? ANNA: My favorites are those that are beneficial for multipurpose use. I am obsessed with Jane Iredale’s makeup because it’s a cosmosudical. By very definition a cosmosudical is combination of a cosmetic and a pharma or benefit related combination of ingredients. This line offers amazing coverage as well as working as a treatment product to better your skin and to reverse signs of aging after longterm use. We just took a class with them where we learned that most lip products (not theirs of course) contain petroleum jelly, which causes IBS! I have crazy potty humor so after learning that fun factoid

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I couldn’t help but post it on Instagram. I had a few clients actually pop into the salon to talk about the correlation of their lipstick use to other not so pleasant events in their lives. Another product that I cannot get enough of is Dermalogica’s SkinPerfect Primer. It’s supposed to go on underneath your makeup to prolong the stay of your foundation as well as giving a nice seamless finish, but I like to use it as my stand alone product in the mornings on days I don’t have to be crazy dressed up. It acts as my moisturizer, sunscreen, has a bit of a tint, and gives a mini facelift! As much as I love researching and sampling products, when it comes to adding something to my personal arsenal of beauty products, it needs to be easy to apply and use. ANNE: You and I have worked together for a number of years. How do you see beauty themes meshing with taking care of yourself? What self-care tips do you think women can be using right now that they may not be making time for?

You can’t feel beautiful unless you take care of yourself, (even Gisele Bundchen talks about eating clean and working out on the regular). One thing I notice for myself as well as my peers is that we always seem to feel more beautiful unless you take care of yourself, (even Gisele talks about eating clean and working out on the regular). One thing I notice for myself as well as my peers is that we always seem to feel more beautiful when everything else in life is working synergistically with what we are doing. It’s so important to surround yourself with good people. People who will always tell it to you like it is, but will be there to binge eat ice cream with you on the days you just need a little love. While time is something that seems to be escaping all of us, a great tip that I instill in my beauty habits is to get the ones I love involved - whether it be doing matching face masks for me and my boyfriend, or testing new lip glosses with my girlfriends. It gives me a second to connect on a deeper level, while still scratching my itch for beauty!

ANNA: I think beauty and self care go hand in hand.

BIO Anna Wu was born in Shanghai, China in the late 80’s and moved to the United States at the age of 6 in hopes of a brighter future. She was brought up in diverse community, in her first few years being raised and cared for by her Jewish Aunt and Uncle in San Diego. Shortly after, Anna made the decision to move to the East Bay, in California with her mother to navigate the next leg of her life. Anna met a salon owner in Berkeley, California, adopted her as her mentor, and from there, felt that she was truly began emerging as her own person. She started her first job at the age of 11, caring for a young infant, and stayed working with the family until moving to attend college in Santa Cruz. The mentor/mentee relationship she had with her first employer helped shape Anna into the businesswoman she is today. It was through her mentor, that she learned that regardless of age, race, or sex, all people have a story to tell and deserve to be heard. Anna attended The University of California, Santa Cruz, and received her BA in Psychology. Throughout her time in California, she became heavily involved in the fashion and beauty industry, and has recognized the field as being her first passion in life. She worked from the ground up at FAUST Salon, now as the owner. Anna has also aided in the opening of 3 more salon locations.

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We always seem to feel more

Beaut iful

when everything else in life is working synergistically with what we are doing. annemagazine.com | ANNE 27


H

ello, This is Deborah Lindsay with ANNE Magazine, and I have the very great pleasure of interviewing Anne Mandler, who is the Editor-In-Chief of ANNE Magazine. Good morning, Anne. ANNE MANDLER: Good morning, Deborah. DEBORAH: It’s very nice to have this opportunity to talk with you. ANNE: Thank you, it is my pleasure. DEBORAH: We are going to get started with asking some questions of you to find out about your inspiration for starting ANNE Magazine. And first, a little bit of information I want to give our listeners. Anne leads the organization, Anne Mandler, Inc. teaching how to design your life and business with passion and purpose. As a socialpreneur, she’s founded and led successful business organizations including the Conscious Living Collective, supporting philanthropic and cause organizations through social media. She’s promoted and served the world’s fastest growing movements in education and is the upcoming author of a new book inspiring you to live your life knowing happiness. She’s inspiring thousands of people with her life-changing talk entitled “Breathe With Me,” Anne is also the Editor-In-Chief of ANNE Magazine as we mentioned earlier.

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ANNE MANDLER TALKS PURPOSE, HAPPINESS, AND HOW TO STAY TRUE TO YOUR ART Anne, what a list of accomplishments you have! ANNE: [Laughter] DEBORAH: Amazing. ANNE: Thank you! DEBORAH: Where do you want to start. I want to hear about it all. Tell me about ANNE Magazine. Let’s go with where you are right now.

ANNE: Sure. Well, Deborah, this magazine is like another child for me. It’s really a new baby, but it’s the baby that’s been in the making for a couple of years now. For me it’s really important throughout my work, these different phases of my career, and the cause work that I’m doing to give back, and I don’t think that there’s a better way to give back than to share some of the most important tools and insights of what I’ve been collecting over the

last years, and what I’m currently collecting in interviews in this one with you. There is a wealth of information that I think has not had the opportunity to get absorbed by this audience so I’m really excited about the fact that this is the first issue of many to come. It’s a quarterly magazine right now with the intention of really providing the most upcoming, most relevant, modern tools for women, and occasionally I work with a guy here and there,

<

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who really resonate with the message. I’m all about including everyone. But there is something to be said for a tribe of sisters coming together, and women really supporting each other. Like you said earlier in an interview that you and I did, [it’s about] giving back. It’s our moment to give back . I’m super excited about one resource and the magazine is put in place where there is one place where you can relisten to an interview or you can reread an interview or a set of steps or go and get inspiration. That’s really where this comes from. As a little girl I intended to have a magazine, a publication. So I’m putting into place something that was a dream from when I was a child.

ONE IS, NEVER GIVING UP ON YOUR PASSION. THAT WORD IS USED SO MUCH NOW THAT SOMETIMES THE WORD

“PASSION” CAN TURN PEOPLE OFF. IT CAN BE “ OH IT’S ANOTHER PERSON TALKING ABOUT GOING OUT AND LIVING YOUR LIFE DREAM.” WHAT DOES THAT REALLY MEAN? DEBORAH: That’s a beautiful thing. I love to hear that. Now, when I introduced you, you said that you are working on a book. Can you tell us all about that? I can, yes. The book is also a dream that I’ve had since I was small and the moment is now for this book, because as much as I’ve wanted to get it off the ground for years and years I wouldn’t be able to provide the amount of value I have for this piece until this very moment in time. Some people and you know, Deborah, about my story in the down turn of the economic crash. I had my own personal downturn, and I had a point in my life where I watched my body and felt my body really crying out that I was not taking care of it in the way that I needed to. This was in the midst of a high profile corporate job. It was in the midst of moonlighting and starting another business. It was in the midst of a toddler and a six-month old baby and with all of those things

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happening, my body just said, that’s it. You cannot keep going this way and not only can you not keep going this way. You just need to let everything go until you can figure it out. And so, part of my system is not so much focusing on that crash anymore because there is a distance between me and that time, but really taking what I learned and in terms of learning from those years, and putting it into my own story that is digestible for people. I so never want that to happen to anyone else. I think we all need to live out our own lives and lots of things. I’m not the only person who has overcome a health issue, but this one was so significant for me that it taught me some of the major things that I will be sharing in this book, Breathe With Me. What it really talks about, Deborah, are a couple of big things. One is, never giving up on your passion. That word is used so much now that sometimes the word “passion” can turn people off. It can be “ Oh it’s another person talking about going out and living your life dream.” What does that really mean? For me, there was a nagging or a calling. Again, from the time that I was pretty small, that was guiding me to go into a certain direction. That direction was helping people in a certain way, helping people make sure that they listen to that inner voice. I thinking sometimes life takes over and we don’t get to allow ourselves to listen to that voice. That voice is really guiding us, you know, through this life. Another for me is a creative side. Since I was a child it was important to have painting and art, drawing, and music in my life. So much so, that each time that I would get something creative taken away, or I would put the creative aside to do something else that I should do or that was required of me to get another degree. Or to do something in school in that I would be asked to do, but my heart didn’t want to do, I would get sick. I would get physically sick and I think that is something that happened in regard to my adrenal crash. So my other message is do not let anything get in the way of your art. When I say art, that can be anything that speaks to you personally. For me it is the painting and the drawing and the fusion of art and music and life. That’s what the book really calls to. It’s a call to action and it’s also a means of support. It’s a means do something that you and I have talked about in the past. It’s a means for support. It’s about holding


out your hand to that person, who you can really tell needs to be either picked up or just really needs your guidance or your example, and bring them with you. So, it’s an example to women and men who have always desired to try something else with their career or life. For whatever reason, they’ve always shoved it aside, they’ve always put it on the backburner. My message is that there is no better time than the present. In order to accomplish a dream, it really can be done in baby steps. All it is, is day after day, taking that baby step, one bit further. Then, it’s amazing what can happen in a number of months or a year or two. It doesn’t have to be the giant, overwhelming leap that you may have thought was required to do. For example, start a business. I believe that no matter where you are in life, I believe that if there is a will, there is a way to do it. So the time is really to look at that now, and to clear your path so that you are able to reach what it is that you truly desire in this life. DEBORAH: Sounding like keeping the balance that you need to be healthy, too? ANNE: Absolutely. I mean that’s always been one of my messages. There is not a better time for that message than now because our culture pulls us in so many directions. It pulls us in a way that often is not the best for our bodies, and we are in a culture, especially western culture, of go, go, go. One of the things I infuse into every class I teach, any talk that I give, certainly a publication that I write, is that breathing is something that we do automatically. It is also something that we can do with purpose. And when we do it with purpose, we’re changing individual cells within our body. We’re changing our own intelligence in a way that is giving us a boost that we don’t realize. It can be so significant how the breath can affect our day-to-day. DEBORAH: As soon as you said that, I started breathing more deeply. ANNE: [Laughter] DEBORAH: So where do you see this going? What’s your end game? ANNE: It’s a big end game, and thanks for asking that. It’s a big end game. This publication has the potential to grow, and we’ve already planned the growth of ANNE Magazine so that not only does it reach a larger audience, but what we’re offering is evolving as our audience evolves. So, for instance you know

you are in a particular spot now. You may have some desires and dreams to grow a business, you may have some desires and dreams to grow your life in a certain way, and I don’t think they are two different things.

AND WHEN WE DO IT WITH PURPOSE, WE’RE CHANGING INDIVIDUAL CELLS WITHIN OUR BODY. WE’RE CHANGING OUR OWN

INTELLIGENCE IN A WAY THAT IS GIVING US A BOOST THAT WE DON’T REALIZE. IT CAN BE SO SIGNIFICANT HOW THE BREATH CAN AFFECT OUR DAY-TO-DAY. My message is that you really need to look at your life first, then build the business around that. So many people will do the opposite, where they will look at what they to do in their career, their work and then, they will do that with such gusto and such force, but what happens is that your life is what slides down the hill, because you are holding on to this one thing so tightly to make it work. If you flip [the dynamic] and you actually look at your life and say, ok, what do I need right now? I think if you do it that way and what are the different buckets that need to be tended to at one time that are absolutely not adjustable, that have to happen? Once you look at what is important, then you can start letting go of the things that are not important. I think you need to build the life first, and have some specific goals. Then you can look at ok, so how is my life’s work going to be shaped by what is most important to me right now. I think if you do it that way we have such a better model for success because we’re working in a way that is set-up for success. It’s set up to feed us, it’s set up to give back to those that we love, and it’s set up in a way that is more sustainable than going, for instance, one career path full throttle. Then you kind of forgot about your child’s play [performance], and you forgot that you have to be at the library for this,

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and somewhere for something else, and you forget all of the little things that you have do in life everyday that you have to adjust for. There are so many things, and everyone is in a different situation, but if you set up your life in a way that is thought out, you have room for a back up plan. We don’t often think in this way, and we can’t always plan that way. We can’t always, so I like having a little nest or net, rather, where people can fall back on when life gets in the way, because it will. That’s the nature of what we’re doing here.

BUT THAT’S OKAY BECAUSE WE’RE ON THE PATH... You know, also, if we are planning a new career or business, a lot of times we will get stuck; that’s just how business works. It’s not a bad thing, it’s the nature of humanity. We’re going to get stuck in certain places, but if you can know that ahead of time, and if can plan just a little bit, give yourself a little room for those times where you know it’s not going to go the way you want it to go. Just know it can be in the tiniest example, you know, the technology quirks of you and I setting up a [Google] Hangout. It can be in a much bigger form where something goes wrong with the business, and you have to take a breath, and you have to take a step back and say, ok, it’s all going to be fine, but we need to reconfigure. We need to re- strategize what we are doing here because that’s not working. But that’s ok, because we’re on the path. DEBORAH: I’m just looking at some of the things I’ve heard you say, both in this interview, and also to me other times, and you’ve said “building a career that matters and a life that matters.” I have such wonderful times in our lives that we can even think about these things and I was mentioning this in my interview, that as women, that is in some cases a new concept. In all of women’s history and human history somewhat. I just want you to speak about lives that matter. Can you? ANNE: Yeah, absolutely. I think that, that can mean something different for each of us. So it doesn’t have to be the same definition for everyone. This is one of the reasons that I built the company the Conscious Living Collective, which is a philanthropic organization that gives back socially to giving organizations and cause organizations. The way we do that is

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through social media but it’s also through a network, and that network is really the holding of hands of several of these organizations together. I think you know if I take a step back, there are so many things that I want to do in my life. So many dreams that I have. I want to build a business that helps other people. I have children, and I want my children to have every opportunity to do what they want to in their lives. I want my personal relationships to really flourish. I really want at the end of the day, I love things that are beautiful, and that is part of the art in my life but at the end of the day, the stuff [material things] are really nice to have, but the stuff doesn’t matter. I think it’s different for each person, you have to ask yourself what matters to you. What is it that at your core, is important, when you look back at this ride on this life that we have, what is your personal mantra, what is your personal look-back? What do you want to say wow, I did what I really wanted to do and that was, loving my family and that was creating the business of my dreams. That was having flexibility and freedom in my schedule so that I can be where I need to be at my child’s play. Or, if I want to be traveling in Peru, do I have the means, and do I have the freedom to pick up and go? Do I have the ability to care for an aging parent? It can be a bunch of different things? For me, of course it’s about the priorities of my family and my values fitting with my business because they are one. But, my driver is really having flexibility in my life and it always has been. It’s the ability to have a certain freedom, and it’s the ability to also teach other people about having those freedoms. So, those are my personal “what matters most” but I think as long as you are asking yourself that, and you are really checking in with yourself, you are making strides toward achieving what you most want. I don’t think you can do that unless you remember to check-in. DEBORAH: Yeah, It’s a lot about being authentic is what I hear with yourself, honestly, and being able to discover that because it’s really not encouraged in our world to do that much introspection, and have that much control into our life where you can really figure out what matters to you, and be able to build from that.Now, how do people engage and get involved in the things that you are doing. ANNE: Thanks for asking that. Through a number of ways. One way to do that is through my website www.annemandler.com. There you can find ways that you can be involved in programs that I’m teach-


ing. We have a number of programs that are launching for 2016. Another way to reach me is through the Conscious Living Collective on Facebook. That’s a great way to reach me. I’m on Facebook, Twitter, and Google+; all of the regular social spots. Another great place to reach out is through the magazine. I love hearing feedback from people and nothing gives me more joy than getting comments from people, so if you want to reach out through the magazine, and if you have a comment especially through this first Premiere issue of ANNE Magazine. Here is a link to the magazine, which is ANNEMagazine.com. You can go to my website at www.annemandler.com and leave me a comment or like our page. Those are all ways to reach me, of course the upcoming book I’m really excited to share with people. Please do reach out, I love hearing back from people, and I’m offering more courses in 2016, as well. DEBORAH: Do you have a gift that you are offering to the people who are listening today? ANNE: Absolutely. So my first gift for being here and joining us, I’d like to give the magazine, which is a free resource to you. So please enjoy this Premiere

issue. It’s probably about eight hours of content and features and tools—this new baby. Through the magazine there is a way to have a complimentary fifteen-minute session with me on your own personal breakthroughs. Where we can get to the nitty gritty on what is going on for you, and where you want to take your business, if that is a goal of yours. Set up a 15 minute breakthrough session with me by December 15th, 2015 by emailing info@annemandler.com. DEBORAH: Which I have done with you. And it was very helpful by the way! Those breakthrough sessions, I highly recommend people taking you up on that offer. ANNE: Thank you DEBORAH: It’s been beyond pleasures to talk with you this morning. I can’t wait to talk with you and get my first issue and see where you are going. I wish you the absolute best of luck. AM: Thank you so much Deborah, I really do value you.

BIO Anne leads the organization, Anne Mandler, Inc. teaching how to design your life and business with passion and purpose. As a socialpreneur, she’s founded and led successful business organizations including the Conscious Living Collective, supporting philanthropic and cause organizations through social media. She’s promoted and served the world’s fastest growing movements in education and is the upcoming author of a new book inspiring you to live your life knowing happiness. She’s inspiring thousands of people with her life-changing talk entitled “Breathe With Me,” Anne is also the Editor-In-Chief of ANNE Magazine.

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DEBORAH LINDSAY ANNE MANDLER INTERVIEWS

DEBORAH LINDSAY

ANNE: Hi Deborah, DEBORAH: Hi Anne ANNE: How are you today? Thank you so much for joining us today for our Premiere issue of ANNE Magazine, it’s such a pleasure to have you. What I’d like to do before we get into questions is to introduce you and talk a little more about your background. Deborah Lindsay has a varied background allowing her to work on a diverse range of projects. She’s currently an Administrative Director for a private PreK – 8th grade school in Santa Cruz, CA. She’s also working on an MBA in Sustainable Management at Presidio Graduate School in San Francisco. She’s doing this while helping individuals

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and small businesses raise capital through crowdfunding. In the past Deborah was the producer and host of the radio talk show, “Tomorrow Matters,” where she logged thousands of hours discussing her guest’s passions for sustainability, and engaging listeners in pursuing “solutions for a Better World Tomorrow.” Deborah also co-founded and directed Sustainable Monterey County, aka Citizens for a Sustainable Monterey County, CA, a non-profit created as a regional organization to mobilize citizens and elected officials to help local communities transition to the use of sustainable energy and resources. In 2008, Deborah was elected


to the Pacific Grove City Council. She is a certified HR manager, a career and life coach, a lecturer, a large-scale event planner, and a mom. ANNE: So again, welcome Deborah. It’s a pleasure to have you. Deborah, one of the reasons I have you here is because this magazine is really helping, inspiring, and giving a toolbox to women, a way to create a life that matters to them, and you have done that in a nontraditional way. What you are doing is not uncommon, but the reason I’m so excited to have you here is because you haven’t followed the straight line path to, “I went to school, got my BA, went to school and got my MBA, and now I’ve got X.” You have managed life to get here, so I’m wondering if you would talk a little about your experience getting to where you are, how that happened, and why you are there. What are you enjoying the most about life now? DEBORAH: Thank you. So you are right. My life has not been straight. I have to admit there has always been a part of me who has wished that I woke up when I was in my early teens and said, “Oh, I’m going to be a Doctor!” You know, I can see the value in that a little bit, but the other part of

that is that I know that when I got out of high school, which is some time ago now, I thought what did I really learn, and what is this world all about? I made a really conscious decision to go and understand life, and it always started with a question, which was less about, “How am I going to pay my bills?,” funny enough, and more about, how am I going, and what is this question. I went into the military in Canada. I joined a youth program, and I had the option of doing a three-month basic training. I wanted to know if that was for me. I found out, no, this was not for me. These hands are not for holding a gun. These hands are for holding life. So, after the three months I left the program and went to work on a commune. Each step of the way I had a question. When I was there, I was asking, “How am I going to live and pay for myself?” Each time it was like, “Ok, how am I going to do this?” Eventually, I met my husband, and started to have babies. I realized that there is a traditional way, and there is a more common way to raise children today, but it didn’t have the deep connection to community and nature that I wanted. As a result, I sought out other ways to be a mom. That led me to asking more questions. As they got older. Now what?

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I can’t say that there was ever a moment where I felt like I had an answer. Each answer that I had built on led to another question but there was a narrowing in. I asked myself, “Why am I here on this planet right now?” I do actually believe that each of us has very special gifts that we are meant to bring out into the world. At that point, the questions became less about what is the world about and more about what am I? Who am I? Why am I here? In relation to my children, my husband, and my community. I also started to learn about what was going on with the planet. I started to understand sustainability, regeneration, and the truth around our earth. I also spent as much [time] as I could learning about politics, what has gone on in the past, and where are we going? Then it was about, what can I afford to do, what can my family afford to do? I riffed on a venn diagram. Maybe you have seen this? Where are your passions, where are your skills, what can you be paid to do, where are you in your life, and what needs to be done? Now that I’m almost 50, I have different things that are important to my life than those that were important to me when I was 25, of course. That’s why I added that question, “Where are you in your life now?” because the passions that drove me have changed. All of this has led me to have an incredible wealth of experience as you can imagine. Being a radio show host, being a politician, being a mom, I’ve been in the tech world; you know lots of varying backgrounds. What I feel right now is this really clear path that I haven’t had before. It’s inspired by something inside me that has released the need to protect my children. You know for the many years when you are raising kids, you feel like that is what your main drive is. I don’t really feel like I have to do that any longer. Now, it’s very much about, “What can I do for the next generation?” So the inspiration to work on sustainability issues is high and always has been. It’s even more so now. I also had to be at the table. I didn’t want to be someone’s assistant any longer, I didn’t want to be anybody’s analyst or in the sidelines. This is about being an architect. This is about not only being at the table but owning the table. I realized that there was a time when, in sustainability, paraphrasing a quote, if you want to help the planet, be a lawyer, and now it’s if you want to help the planet, be in business. I have been around enough business people who really haven’t known what they are doing to the point where not only

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have they broken what they have started but for the people that work for that company, they don’t really get a sense of where are we right now in the world. Where we are right now in the world is in a very delicate place and everyone I see entering into business, in my opinion, needs to be building the triple bottom line: people, profit and planet. All of these pieces are a combination of where I am right now. This is a jumping off place as well as an opportunity while I’m in business school to build where I’m going. So I’m the architect without having to really think about other forces in my family, and mostly about myself.

BUT I ASKED MYSELF, “WHY AM I HERE ON THIS PLANET RIGHT NOW?” I DO ACTUALLY BELIEVE THAT EACH OF US HAS VERY SPECIAL GIFTS THAT WE ARE MEANT TO BRING OUT INTO THE WORLD. AT THAT POINT, THE QUESTIONS BECAME LESS ABOUT WHAT IS THE WORLD ABOUT AND MORE ABOUT WHAT AM I? WHO AM I? WHY AM I HERE?

ANNE: You have to address these different steps in these different careers. There is something that has inspired you to take these different turns in the road. For instance, from going through sustainability, in education, your role in helping women lead, and helping the next generation of women leaders get support, what do you think has been the common denominator for you as you’ve taken each leap? DEBORAH: I get what you are asking me. When I went from being in the HR and tech world, I had this inspiration to go into crowdfunding. It really came from a woman who was in investor relations. She was so in charge of herself. I was so impressed with this. It was her company. She came and went as she pleased, and of course, she had quite a bit of stress and responsibility in her life, but when I looked at this I thought, “This is great, but where is the new thing?” Where


is the cutting edge in investment world right now. I thought, it really it is in crowdfunding.

story than an application for graduate school.” So, I didn’t submit it.

So, I dove in and learned as much about it as I could. It marries very well with my background in event planning and political campaigning, actually. The inspiration is what is going to be needed in the future. Where is the cutting edge right now? It’s only been around since 2006. It’s less than ten years old, but it is definitely on the rise; there is a lot out there to support it. I wondered, how can I be out there on that leading edge so that I can become an expert in that field and say, “Hey, we need to get that from her, and get that info.” I was slow to build it because I was trying to create an app in the industry. It turned out that I ran out of capital myself, so I went back to work to help develop my career while working on my MBA. It turns out that I was so darn good at that job that they offered me a more responsible job. I took it.

It talked about how I see the future generations looking back at us, and the things that are to come. In some universe, they are out there. They are watching how we are behaving. I can see them looking over the edge of a cliff, and there is a great chasm that’s between where we are now and where they are. They are all standing and looking over the edge and they are saying, “Are you doing your best for us? Are you holding this planet and all the culture, the animals? Because we’re here. And are you holding it in the best way, because we’re here. Whatever you do now is going to be handed to us. Will it make it easier or harder for us?” The application is several years old, I wish I could find it.

The crowdfunding piece is still out there, but this is where, I realize, it makes all the sense in the world, but do I really have a passion for it? Does it satisfy that one area? The truth is it doesn’t. I can do it and I can help people but it’s not the only thing that inspires me. That is what I pay attention to. If it doesn’t inspire me, I’m not going to keep going. Now, I’m in my job and in my school. I’m just getting through. Meanwhile, I’m building the next piece. ANNE: That’s incredible. Thank you for sharing that. You and I have worked together in the past so I can say first hand that I’ve actually watched you do some of what you are saying, so it’s not just spoken word. It’s actually for me, watching you work, I think that there is an adaptability and a flexibility that is the common denominator at work in everything I’ve watched you do, Deborah. My next question is about what do you want to inspire and what do you want to give back to that next generation? That is such a big factor in you being where you are now. Is there something else that you would like to help the younger generation achieve, and how would you like to do that? Is it through a quality or an inspiration that is specific? DEBORAH: Yes, interestingly enough. This master’s program I’m in, I applied for years ago and I didn’t submit my application [then]. I had a friend look at it, and she said, “Well, this is really more of a short

You know, I’ve also, learned to be flexible. I’m not a person who is attached to a lot. I get inspired by a woman named Julia Butterfly Hill. She lived in a Redwood for two years. I’ve heard her, met her, and heard her speak She would talk about storms that she would be in. When a storm would come, rather than hang on tight, she’d hang on loosely, like the branch of a tree, fluidly. and allow the storm to toss her about, moving with the gusts of the storm. I’ve always felt that way about my life, if I hold on loosely enough I’ll be able to ride the storms of life. It has been quite a gift to use that imagery. I’ve learned to take my cues from the world in very synchronistic kinds of ways, and sometimes it can be something very poignant. I believe in sacred questions, and when you have a sacred question, to get the solution to that. Then you move on to the next one. There are synchronicities in the world and how you find your answer. Sometimes it’s as simple as going down the highway and seeing a billboard. You say, Oh, my gosh, yeah.” Sometimes, it can be an encounter with a friend of someone on the bus, it can be an animal, or it can be something in your dreams. I’ve actually had a dream where I’ve seen that next generation looking back at me and that I need to build bridges to that generation. Those are the most internal drivers to motivate me to what I’m doing. It’s not money-based. I need to make sure I have what I need to be comfortable and successful, with a healthy body so that I can continue to do my work for many more years to come, inspiring to people who are more mainstream. Because I’ve been the hairy edge of alternative and lived that very frugal, somewhat hippie life, and I realized that

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is only appealing to a certain segment of the population. Now, I’m making myself appear externally to people who are not that way so that they can see that they can be invited to live a more sustainable, locally-based, community-based life. They can see it’s not just some takeover that is not attractive.

Where is the field of the sustainability going? How is the way that we are building our individual careers ichanging? It’s certainly changed in the last thirty years. Where do you see it going in the next fifteen to thirty years since we were talking about the next generations?

If you are going to be a light, you need to meet people where they are.

DEBORAH: It really depends on how we behave. Here’s another thing that inspires me.

You have to be able to have conversations with them that aren’t activating and triggering. Hopefully, I’ve learned how to do all of those things and helped people find their passions, be creative, and appeal to the next generations, as well.

Never in the recorded history of humankind have women had such an opportunity to lead lives of such power and strength and self control. Maybe preChristian times, but what I mean is that we have the capacity to be such incredible leaders and to really drive our own lives. We can get as much education as we want. We can be in control of our own bodies as much as we want to. We don’t have to have a ton of children. We also have the gifts of being able to communicate to huge numbers of people and share our ideas and be inspirations.

WOMEN IN EVERY FIELD AT EVERY OPPORTUNITY SHOULD BE SAYING, “COME ON; COME WITH ME.” WE’RE GOING TO GO AND TAKE CHARGE OF THIS RIGHT NOW BECAUSE WE NEED TO TAKE THE STRENGTHS THAT WE HAVE AS A CULTURE OF WOMEN AND WE NEED TO KEEP GOING.

ANNE: I so much love your last answer Deborah, because it speaks to the purpose of the magazine. We don’t all fit into a box, our lives don’t, and certainly our careers don’t. That is one of the purposes of having a diversity of features, or, as I call them, Luminaries. I call you Luminary today. We don’t all have to be the same. We all bring something unique, important, and of value to the table. We can come from something that is completely different than where they are right now. So yes, meeting people where they are right now is critical. We all change. My next and final question to you is about what you see in that change. You’re working in a couple of different areas right now, and you are giving back in those areas. Can you speak to where you see, either the course of sustainability and/or education, where do you see those areas going in the next twenty years? This is for someone who is adjusting themselves to get themselves in a place where they can reach their passion and give back.

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I’m really hoping that it continues and spreads around the globe. I think it’s important that women move into every single form of leadership possible so that we move into the milestones that we have gained. I do see that and I see it as something that is done internationally. But it’d not something that gets done by somebody else. It’s something that only gets done if we are doing it ourselves. Just like you, Anne, as you are being a leader in your field, and you are reaching back and saying to others, “Come on, you can do it!” This is something that we each need to do in our lives. Even though I don’t have a lot of people who work with me right now the women who are under me and work with me, as I’m their supervisor. I say, “Hey, take my hand. We’re going to be leaders in this thing together. I’m going to pull you forward with me and I’m going to move you even beyond me if that is what is called for.” Women in every field at every opportunity should be saying, “Come on; come with me.” We’re going to go and take charge of this right now because we need to take the strengths that we have as a culture of women and we need to keep going. That’s where the future is. The things that get me concerned are the things that leave me with a lack of attention to what is really going on in the earth. Just last night, we’ve had the largest hurricane, Patricia, in recorded history. It was so large that it was over the scale [of measurement] they have for it. This is not by chance. This is climate change. We are going to be faced with


some very serious situations in the future. As much as we want and need to be leaders and to take over and to encourage each other, we also very much need to keep an eye on what we are purchasing and make sure that we are reducing, reusing and greening. [Careers in the] sustainability field are only going to increase. There are jobs in every single sector that you can imagine. If you are looking to go into a field, I would highly recommend going into this area. I even more so recommend going into the STEM programs because we really need women as engineers, technologists, software engineers, artists, and politicians. Just step up ladies! This is the time. There are no barriers. This is the time. We’re not going to hell in a handbasket or [we can’t tell ourselves that] we don’t have community or all of things [we can say to ourselves]. You just keep on. You just keep on putting one foot in front of the other and keep on being bold. Know that this is our time. ANNE: Amen [and yes, for women]! That is awesome, Deborah. Is there a complimentary offer you’d like to give to our audience; something you’d like to give back?

DEBORAH: I would like to offer as a gift a fifteen minute consultation time on creating a path, either a career path or an educational path and just listening to what is going on and offering a suggestion coming from the deep wisdom wells that I have. ANNE: Thank you so much, and for your patience and doing what was necessary to get your message out because I think it’s really important that we hear your message, and hear your voice. Thank you for joining me today. DEBORAH: Thank you so much, Anne. I really appreciate what you are doing, and I can’t wait to see what your work is doing in five, ten, twenty years from now. ANNE: Me too. Thank you my dear, and I’ll talk to you soon.

FOR FREE 15 MINUTE LIFE AND EDUCATIONAL CONSULTATION, EMAIL WEBDEBORAH@ME.COM BY JANUARY 15, 2016.

BIO

Deborah Lindsay has held leadership roles in a number of industries. Currently working as the Administrative Director of a private Pre-K to 8th grade school in Santa Cruz, CA, as well as working on her MBA in Sustainable Management at Presidio Graduate School in San Francisco, while helping individuals and small businesses raise capital through crowdfunding. Deborah hosted and produced the radio talk show, “Tomorrow Matters,” where she logged thousands of hours discussing her guests’ passions for sustainability, and engaging listeners in pursuing “solutions for a better world tomorrow.” Deborah also co-founded and directed Sustainable Monterey County, aka Citizens for a Sustainable Monterey County, CA, a non-profit created as a regional organization to mobilize citizens and elected officials to help local communities transition to the use of sustainable energy and resources. In 2008, Deborah was elected to the Pacific Grove City Council. She is a certified HR manager, a career and life coach, a lecturer, a large-scale event planner, and the mother of two daughters. scale event planner, and a mom.

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