Mise en place (meez en plas)
2014 Brand Book and Style Guide | Greater Cleveland Food Bank
Mis en place is a French phrase meaning putting in place. It’s used in professional kitchens all over the world to refer to organizing and arranging ingredients. How appropriate it also be the title of a style guide that will help the Greater Cleveland Food Bank keep every element of its brand in its proper place.
NEW LOOK, SAME GREAT FOOD BANK The Greater Cleveland Food Bank is the largest hunger relief organization in Northeast Ohio, providing more than 40 million meals annually. We’re serious about ending hunger in our communities.
Each year 50 million meals are needed to feed the hungry in Greater Cleveland.
8,000 More than 8,000 meals are served at the Greater Cleveland Food Bank Kitchen each day.
1= 4 meals
$
A donation of one dollar can provide four meals for hungry people in our communities.
Here’s how it works $
$
DONATED FOOD AND MONEY
GREATER CLEVELAND FOOD BANK
Businesses, schools and other organizations, as well as individuals, donate food and money.
Once donations arrive at the Food Bank, volunteers sort, repackage or prepare the food to be distributed in the community.
MEMBER AGENCIES
HUNGRY NORTHEAST OHIOANS
In addition to food pantries and hot meal sites, distribution agencies includes Kids Cafes, Back Pack for Kids programs, Summer Food Service programs, and Mobile Pantries.
Nutritious meals are provided to more than 224,000 people in a six-county area. Half of these clients are children or senior citizens.
LOGO Why the change? We changed the Greater Cleveland Food Bank name to better reflect our service area. The new logo functions better in both the digital and print worlds. Using the original logo as a starting point, the entire logo shifted to a horizontal alignment, rather then vertical. The icon and type were updated, and colors were reconciled with the Harvest for Hunger green.
Say “hello� to the new Greater Cleveland Food Bank name and logo
See the differences!
Old logo
New logo
LOGOS ON BACKGROUND COLOR
IMPROPER USAGE
Solid Backgrounds If the logo is used on a solid background or with photography the logo should be made white.
Please remember to use the new logo not the old one.
Please don’t replace the spoon and fork with other iconography. Not even with a cat.
Please remember to include the word Greater in the logo.
Please don’t distort the logo.
Never forget the dinner plate circle.
The iconography should always have the typography attached to it.
TYPOGRAPHY
COLOR
Karla
Caecilia
Karla is a sans serif typeface primarily used for body copy.
Caecilia is a friendly serif font, mainly used for headlines and subheads.
Aa Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+ Caecilia Bold Use from 12 pt- 36 pt
Caecilia Bold Use from 12pt-24pt
Karla Regular Use from 9pt-12pt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890-=!@#$%^&*()_+
Headlines Sub Heads Body Copy
Pantone 7685 U
Pantone 7742 U
C=79 M=54 Y=0 K=0
C=59 M=4 Y=95 K=27
R=1 G=72 B=148
R=0 G=132 B=72
Pantone 2915 U*
Pantone 345 U*
C=53 M=4 Y=1 K=0
C=46 M=0 Y=40 K=0
R=100 G=179 B=232
R=110 G=205 B=156
Black**
Pantone 425 U***
C=0 M=0 Y=0 K=100
C=25 M=18 Y=15 K=51
R=0 G=0 B=0
R=124 G=126 B=127
*Supporting colors should be used with discretion.
Pantone Colors: For professional printing only.
**Black should only be applied to the GCFB logo in a black and white formant.
CMYK: For internal/laser printing only.
***Pantone 425 should be used for body copy.
RGB: For on screen use only. This color will vary from monitor to monitor.
STATIONERY All stationary designs should be respected and not altered.
Anne Goodman Ensuring that everyone in our communities has the nutritious food they need every day. Member of Feeding America.
January 9, 2013
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Photography should always be natural and journalistic, not staged.
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Templates To make everyone’s life a little easier, and ensure a consistent representation of the brand, we’ve provided templates for various print materials.
voluptat ea sae pa conserum inctaec aeriam arum sam quam volore, con num.
216-738-2265 GreaterClevelandFoodBank.org
15500 South Waterloo Road Cleveland, OH 44110
Member of:
Local coordinator:
15500 S Waterloo Rd, Cleveland, OH 44110
In photograph dominant layouts the typography should be simple, and the paper should always be white.
President, CEO
15500 South Waterloo Road, Cleveland, OH 44110 216-738-2044 | C 216-276-3728 Anne@ClevelandFoodBank.org GreaterClevelandFoodBank.org
POWERPOINT
NOTECARD
The PowerPoint templates should be kept simple because they are being projected.
The notecard should be printed on a white stock with the two color logo on white side and one color logo on the solid color side. There are two cover options, choose wisely.
Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. - List item - List item - List item - List item - List item
Title
Title
Title Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus. - List item - List item - List item - List item - List item.
15500 South Waterloo Rd. Cleveland OH 44110 Phone: 216.738.2265 Fax: 216.738.1604 www.ClevelandFoodbank.org
FLYER/NEWSLETTER
CERTIFICATES
Flyers and newsletters should feature strong journalist photography and simple clean typography. Printed on white paper.
The certificate should be simple and clean, featuring a simple blue banner with bold green headline type. Printed on white paper.
program/partner
Certificate Title Lorem ipsum dolor sit amet, consectetur adipiscing elit
recipient name Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris cursus tincidunt ipsum sit amet aliquam. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Name and title
Name and title
BRAND EXPRESSION
Brand Expression Brand expression is how the brand plays out in our marketing materials. The success of the Greater Cleveland Food Bank depends on the involvement of people in our communities. It is important to remind people that we need their help in keeping hunger at bay.
BRAND EXPRESSION
BRAND EXPRESSION
The Greater Cleveland Food Bank leads hunger relief efforts in Northeast Ohio, leveraging donations of food, funds and volunteer time to make possible nearly 40 million meals each year for hungry people in o ur community.
Key Messages The key messages must be communicated first and foremost as they are the core of our organization.
million meals are missed annually in the Greater 52 Cleveland Food Bank’s six-county service territory. Our mission is to ensure that everyone in our communities has the nutritious food they need every day t hrough both food distribution and food stamp outreach efforts. The best and easiest way to help is to make a monetary donation online. To donate, go to ClevelandFoodBank.org. Each dollar provides four nutritious meals.
The Food Bank operates a community food distribution center, providing food and other critical grocery products to more than 700 food pantries, hot meal sites, mobile pantries and other programs in six counties. Last year, this food was valued at more than $48 million. Distributing food with a high nutritional value is a top priority of the Food Bank: nearly 12.5 million pounds of fresh fruits and vegetables were distributed in FY2013 as well as nutrition education to our agencies and clients. The Greater Cleveland Food Bank operates special programs for children, serving more than 8,000 through Kids Cafes, Backpack For Kids and Summer Feeding programs.
Secondary Messages Once the main messages have been expressed, secondary information can be used to expand on the main messages.
The Food Bank is committed to educating Northeast Ohioans on the issue of hunger and what can be done to alleviate hunger in our area. We advocate on issues that affect local hunger centers and the clients they serve. The Greater Cleveland Food Bank coordinates the annual Harvest for Hunger campaign, a 21-county food and fund drive. Through the Food Bank’s SNAP outreach efforts, we provide application assistance resulting in millions more meals for eligible people in Northeast Ohio. Last year, nearly 1/5 of the meals we provided were through this program. Are you, or someone you know, struggling to put food on the table? Call the Greater Cleveland Food Bank Help Center at 216-738-2067. The Food Bank plans to more than double our freezer and cooler capacity to be able to distribute more perishable and frozen food by 2014. More than 12,000 volunteers repack food at the Food Bank annually, saving us $1.2 million and from hiring 329 full time staff people.
BON APPÈTIT
THAT’S FRENCH FOR GOOD APPETITE.