1 minute read
THE DESIGN THE DESIGN
from ID 4 Final Project
by annaturco07
Concept Statement
Rooted is a breath of fresh air, providing an area of respite and joy to the UW-Madison campus community. Rays of light will illuminate the colorful, welcoming space, creating a bright and playful environment for students to gather and study or disengage and relax.
Advertisement
The space will provide holistic support of the user’s well-being, encouraging healthy eating habits, mental health support, and physical comfort. Rooted will serve as a beacon, meant to accompany students and faculty on their personal and academic journeys to boost the already radiant UW-Madison community.
Logo Development
The tree of the logo symbolizes the ever-evolving, vibrant UW-Madison community.
We are all important branches, making up the larger entity, rooted as one to better ourselves and each other as we continue to grow.
