1 minute read
THE DESIGN THE DESIGN
from ID 4 Final Project
by annaturco07
Concept Statement
Rooted is a breath of fresh air, providing an area of respite and joy to the UW-Madison campus community. Rays of light will illuminate the colorful, welcoming space, creating a bright and playful environment for students to gather and study or disengage and relax. The space will provide holistic support of the user’s well-being, encouraging healthy eating habits, mental health support, and physical comfort. Rooted will serve as a beacon, meant to accompany students and faculty on their personal and academic journeys to boost the already radiant UW-Madison community.
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Logo Development
The tree of the logo symbolizes the ever-evolving, vibrant UW-Madison community.
We are all important branches, making up the larger entity, rooted as one to better ourselves and each other as we continue to grow.
Rooted in Wellness. Rooted in Community. Rooted in You.
1 SOCIAL & PLAY 2 3 THERAPY & OFFICE
