is important for the local coordinating entity to remain flexible, always finding innovate ways to utilize a particular’s partner particular expertise or mode of assistance. It may be helpful to work with a smaller group of key stakeholders or partners to develop the scope of work, foundation, and elements of the public implementation strategy. Then ideas and concepts can roll out to wider partners and the public in general.
The Private Sector The private sector can be a valuable resource for heritage areas. Often, private sector partners, from small businesses to the corporate level, bring different expertise, networks and resources. Kurt Zwikl, Executive Director of the Schuylkill River Valley National Heritage Area, recommends identifying who might support a river trail or other project as well as who might be able to leverage funds. Banks, in particular, look to sponsor activities and can also give advice on grant making or lending opportunities. This added diversity can contribute to the range of interests and resources available to implement heritage area activities.
Regardless of the level of the local coordinating entity’s relationship with partners, it is still important to utilize the management planning process for several purposes. -
Identify key partners and stakeholders and establish or re-establish communication as appropriate.
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Identify roles for each partner, stakeholder or group in the heritage area implementation and development process through communication and evaluation of each partner’s capacity.
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Convey realistic views and expectations during the planning process. The management planning process is an opportunity to manage expectations and foster a pragmatic approach.
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Gather tangible evidence of partnership commitments and stakeholder support.
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Evaluate existing and needed relationships to determine the current status of partnerships. Assess the need for other relationships and determine if and how developing relationships can benefit the community or region as a whole. It may be beneficial to formalize partnerships through cooperative agreements, letters of agreement, or other formal mechanisms.
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Develop an involvement strategy to maintain communication and consult with partners throughout the management planning process. Although the 18