The Hayloft Boutique Identity Manual

Page 14

Alternative Lockup #3 Alternative Lockup #3

Alternative lockup #3 is the logotype and should be used in places where the layout demands for a horizontal arrangement of elements. This version may be used in contexts where space constraints prohibit the use of the preferred or alternate lockups and the organization needs to be endorsed in a flexible manner (e.g. embroidery, signage)

The alternative lockup #3 is intended for use on application where the width of the alternative lockup #3 is more than or equal to 1 1/4 inch. The artwork of the lockup has been modified for reproduction at this small scale, and should be used no smaller than 1 1/4 inch wide. 1.25″ (Min. Width)

The alternative lockup #3 may be reproduced using the core color palette, in black, or in white. In contexts where the use of color is not an option, or when The Hayloft Boutiques’ core colors conflict with the application, the lockup may be reproduced in black or white. See page 16 for the Pantone, CMYK, RGB, and HEX values.

The Hayloft Boutique lockups must always be used as a provided file, and never typeset by the user to ensure that the correct scale relationship and spacing are maintained. The lockup elements have been arranged to work at different scales, so it is crucial that independent versions of the lockup are not created.

THE HAYLOFT BOUTIQUE | 14


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