Junior Portfolio—Anna Matuella

Page 1

PORT

FOLIO




01_DO SPACE 02_IFF 03_SHOES+SOCKS 04_

ZINE

05_THE GOOD EGG 06_ARCD 07_WAFFLE


[BRANDING REFRESH] [CONFERENCE BRANDING] [PUB/ART DIRECTION] [PUBLICATION DESIGN] [BRANDING CONCEPT] [UNIVERSITY DEPT] [TYPEFACE DESIGN]



ADAPTIVE

RESOURCEFUL

FLEXIBLE

ACCESSIBLE

01_DO SPACE KIND:

BRANDING REFRESH & AUDIT

DATE:

FALL 2020

WHAT:

A rebrand of the community-powered technology makerspace on the corner of 72nd & Dodge in Omaha, Nebraska.

WHY:

Productivity thrives among systems. Do Space needs to communicate with their users how they can better utilize the services and take part in collaboration.

HOW:

An overhaul of the previous Do Space protocol & visual identity allows them to power the community with the resources and spaces necessary to Get Stuff Done.










FIGURE 001A

FIGURE 001A



DO SPACE

FALL 2020

0000 0001 A1

START

GUIDE

PAGE

01

FLOOR 0 #WEST [0]: SELF SERVICE [1]: EMPLOYEE GUIDED

************************** * FUNCTION: renting tools * INPUT: paper - printing * OUTPUT: 60 minute session 010A1W [0]

PRINT

010A2W [0] 010A3W [0] 010A4W [1]

PRINT

010A5W [1] 010A6W [1]

PRINT

LASER - B/W LASER - COLOR LASER - COLOR INKJET - COLOR

RISOGRAPH - COLOR

#RELEASE

#WIRED

#SCAN

************************** * FUNCTION: renting tools * INPUT: photography * OUTPUT: 60/120 minute session 210D1S [1]

LIGHTING

212D1S [1] 220A2S [0]

SOFT BOX CAMERAS

220A3S [0] 220A4S [1] 225B1S [0]

FILM EFFECTS

225C1S [0] 230A5S [0]

TRIPOD

DO SPACE

FALL 2020

MONOLIGHT

DIGITAL - SLR DIGITAL - SLR

GREENSCREEN GREENSCREEN

GUIDE

#STORAGE

#DESK

#ROOM

#DESK PAGE

01



For general constructionp rojects, cut through variety of materials.

HARDWARE

140B 140B3W 140B4W 140B5W 140B6W 140B7W 140B8W

[1] [1] [1] [1] [1] [1]

SAW SAW SAW SAW SAW SAW

-

CIRCULAR CIRCULAR BAND BAND RECIPROCATING RECIPROCATING


It might be nice if I were able to see all of the items available to rent. Then I’d

be shown exactly where it is, how to find it, and when to grab it before time starts. JOE WILLIAMS [35 YO]

AGE

35 YRS 3.24 MO

SINCE

05.12.2007

JOB

FREELANCE ARTIST







CONNECTED

VARIED

DYNAMIC

02_IFF KIND:

CONFERENCE BRANDING

DATE:

SPRING 2020

WHAT:

IFF is an annual conference that observes human motion and captures the innate connectivity of mind, body, and machine.

WHY:

If + only if describes a biconditional, logical connective between statements, systems working together, and parts of a whole. Significance is found in data iff we uncover its multidimensionality.

HOW:

Data exists everywhere and is often seen as cold and inhumane. The conference combines subjects of psychology, data visualization, and biomechanics to focus on the cyclical nature of data.






x

a

y

-x

-x

x

c

HYPERBOLA

an open curve with two branches; the intersection of a plane with both halves of a double cone

-y

iff [weekend]

a

x2

y2

a2

b2

a

semimajor axis

c

linear eccentricity

c a

1

eccentricity a

[a, 0] and [-a, 0]

vertices

[c, 0] and [-c, 0]

foci

iff

c

c a2

c

b2


iff [weekend]

-x

x

y2

a2

b2

a

semimajor axis

c

linear eccentricity

c

1

eccentricity

a

HYPERBOLA

x2

[a, 0] and [-a, 0]

vertices

[c, 0] and [-c, 0]

foci

an open curve with two branches; the intersection

iff

of a plane with both halves of a double cone

a2

c

b2

y -y

x x2

iff [weekend]

semimajor axis

c

linear eccentricity

iff [-a, b] [-a, -b] [a, b] [a, -b] y2

[a, 0] and [-a, 0]

vertices

[c, 0] and [-c, 0]

foci

iff

-y

[x]1

f [iff]

[day]1

f [x]

[x]2

f [iff]

[day]2

f [x]

[x]3

f [iff]

[day]3

c 1

a2

c

2

3

b2

c

12

iff [-a, b] [-a, -b] [a, b] [a, -b]

b

asymptotes

f [x]

[x]1

f [iff]

[day]1

f [x]

[x]2

f [iff]

[day]2

f [x]

[x]3

f [iff]

[day]3

3

-a

a

b

f [x]

±

[x]1

[x]2

- [x]1

[x]2

- [x]1

- [x]2

[x]2

[x]3

- [x]2

[x]3

- [x]2

- [x]3

[x]

[x]

3

- [x]

[x]

- [x]

- [x]1

x

±a

f [x]

[ ± a]1

f [x]

[ ± a]2

f [x]

[ ± a]3

3

-b 1

2

2

3

3

points of instersection

ax

1

iff

1

f [x]

a

eccentricity

a

asymptotes

1

b2

a2

a

c

a

1

3








[1]

[1]

[2]

[2]

[3]

[3]

[AL L] [AL L]

[1]

[2]

[3]

[AL L]

DAT E DAT E

jul y [06] j ul y2020 [06] 2020

j ul y [07] j ul y2020 [07] 2020

ju l y [ 0ju 8 ]l y2[00280] 2 0 2 0

ju l y [ 0ju 6 —0 l y [80]62—0 0 280] 2 0 2 0

T I ME DAT E T I ME

9:00 9: 00a—4: 30p jul y a—4: [06] 2020 30p

9: 9: 00a—4: 30p j ul00a—4: y [07] 2020 30p

9 98: 0 3 0 —4 p ju: 0 l y0 a [ 0—4 ] :0 2a 20 :30p

9 96: 0 :0 3a 08—4 p] ,2d :03a20i0lpy, d a i l y ju: 0 l y0 a [ 0—4 —0

T I ME

9:00 a—4: 30p

9: 00a—4: 30p

9 : 0 0 a —4 : 3 0 p

9 : 0 0 a —4 : 3 0 p , d a i l y

I C ON IC ON

I C ON

N OTAT ON ION NI OTAT

f [ if f ] =f [[d if fay] ] = 1[d ay] 1

f [ if f ] =f [[d if fay] ] = 2[d ay] 2

f [ i f f ] =f [[idf fay ] =] 3[ d ay ] 3

f [ i f f ] =f [1i f /f ] [=d ay 1 /] [ d ay ]

N OTAT I ON

f [ if f ] = [d ay] 1

f [ if f ] = [d ay] 2

f [ i f f ] = [ d ay ] 3

f [ i f f ] = 1 / [ d ay ]

P SYC HOLO P SYC HOLO GY GY

P SYC BIOMEC BIOMEC HOLO H ANIC HSANIC S GY

BIOMEC H ANIC DATA S DATA

DATA

S P E AK SER P ES A K ER S

S P E AK ER S

wend ywend suzuk y suzuk i i

d anie ldwolper anie l wolper t t

g i org ig a i org l u p ii a l u p i

c hris jcord hris anj ord an

suz anna suzherc annaulano herc ulan o

n i c h olnaisc hfe oll ton a s fe l ton

wend y suzuk i

d anie l wolper t d av id deps av id tein eps tein

g i org i a l u p i ra ji v ma ra jihveswa ma hra eswa n ra n

c hris j ord an

suz anna herc ulano

n i c h ol a s fe l ton

d av id eps tein

ra ji v ma h eswa ra n

a l l of tahl leof a bt ove h e a b ove

a l l of t h e a b ove

WOR KS WOR H O KSHO PS PS

c a lmincgalmin t hougg tht hou s g ht s t hrou gt hrou h yo g a h yo g a

humans humans mov inmov g in g t hrou gt hrou hout gt hout ime t ime

a deep a de i ve e pi ndto i ve i n to t h e wor t h led wor of dl d a tof a data

a l l of tahl leof a bt ove h e a b ove

WOR KS H O P S

fcindin g f indin g i va mot tht ion a lmin gmot t hou g si va t ion to move to move t hrou g h yo g a

chumans omincgomin to your ginto mov g your senses senses t hrou g hout t ime

caon td i ninve ge tch in d eneec pcon itne tog t h e b ra i n b to ra t i h n e to b od t y b od y t h e wor l d of d aht e a

a l l of t h e a b ove

int ro to int d ro a tto ai vadtaion ta f indin g mot to move

learnin from g your from you r c ominlearnin gg to your brain brain in exercise in exercise senses

d p incetdicn etg p c taittn ta sets ce on i ni d g hag e sdeat s b ra i n to t h e b od y

int ro to d a t a

learnin g from your brain in exercise

depicting data sets

t - shir tt -/shir t ur ttlenec / t ur tlenec k k

t - shir tt -/shir t ur ttlenec / t ur tlenec k k

t - s h i r tt -/s thui r t l e / nt u erctkl e n e c k

t - s h i r tt -/s thui r t l e / nt u erctkl e n e c k

yo g a ma yo gt a ma t

ba s ketball ba s ketball

d a t a wor d a tk abwor ooks k b ooks

swea tswea bands tbands

t - shir t / t ur tlenec k wa ter wa bot ter tlebot tle

t - shir t / t ur tlenec k note book note & book pens & pens

t- shirt / turtleneck pens & p ema n s r& kema r s r ke r s

t- shirt / turtleneck d a t a wor d a tk abwor ooks k b ooks

yo g a ma t

ba s ketball

d a t a wor k b ooks

swea t b a n d s

wa ter bot tle

note book & pens

p e n s & ma r ke r s

d a t a wor k b ooks

FR E EBI FR ES E EB I ES

FR EEBI ES






NARRATIVE

LACKADAISICAL

03_SHOES +SOCKS KIND:

ART DIRECTION/PUBLICATION

DATE:

FALL 2020

WHAT:

The book as a museum. A collection of everyday objects: SHOES+SOCKS.

WHY:

Footwear remains the most surprising and expressive component of any outfit due to its necessity to everyday life. Art functioning as protection.

HOW:

Documenting the endless combinations of SHOES+SOCKS yielded a wide array of interesting results in regard to contrast of texture, color, and form.

















AMUSING

CONVERGENT VERSATILE

04_ROCK PAPER SCISSORS KIND:

PUBLICATION DESIGN

DATE:

SPRING 2020

WHAT:

ROCK PAPER SCISSORS is a zine about album covers. And origami. And cut-and-paste collage.

WHY:

Albums [rock], origami [paper], and collage [scissors] find intersection point in being malleable and always changing. Each is a summation of its pieces merging together.

HOW:

Many spreads feature a pictogram and a series of dotted and solid lines that function as directions for folding the zine into origami that corresponds with each album. Listening to the playlist guides the user through the zine.











BRIGHT CANDID DIRECT

05_GOOD EGG KIND:

BRANDING CONCEPT

DATE:

FALL 2020

WHAT:

The Good Egg is a quaint establishment that does two things: produce good eggs and give them to the community for free.

WHY:

Establishing trust between the consumer & producer is among top priority at any time. Doing so when the product is free is often more difficult and requires a level of transparency.

HOW:

The Portland farmers are candid in their language and use branding to describe exactly what they do. Good people care for good chickens to provide good eggs that are good food for good people.







KINETIC

INFORMATIVE

DISTINCT

06_KU ARCD KIND:

UNIVERSITY DEPT

DATE:

FALL 2020 TO SPRING 2021

WHAT:

Identities and promotional graphics for activities & events at The University of Kansas School of Architecture & Design.

WHY:

Recurring events & activities require a fresh & relevant, yet cohesive, identity to catch the attention of any digital or physical passerby and reflect the new information they have to offer.

HOW:

Each identity was created to be kinetic and translate across print and digital platforms of any kind in any orientation, including social posts, website banners, environmental signage, posters & more.








PRIMARY LOCKUP


PRIMARY LOCKUP



LIVELY

STRUCTURED VERSATILE

07_WAFFLE KIND:

CUSTOM TYPEFACE DESIGN

DATE:

FALL 2020

WHAT:

Waffle is both a sans & a serif typeface for everyday use, but with a fun twist.

WHY:

The structures of the apex & vertex are derivatives of the grooves found in a waffle maker appliance. Its friendly features feel approachable, yet strong.

HOW:

Its over-pronounced joins allow for ultimate legibility from a distance and interesting forms up-close. Waffle is complete with a full glyphs set that includespunctuation, numbers, symbols, ligatures, and diacritics.







{sans} serif










PHOTOGRAPHY BY Philippe Jarrigeon STORY BY Anna Matuella


PHOTOGRAPHY BY Lisa Yang STORY BY Anna Matuella




waffle sans

regular

waffle sans

waffle sans

regular

regular

GUESTGUEST CHECK

waffle sans DATE

TABLE

GUEST CHECK

regular GUESTS

SERVER

DATE

TABLE

GUESTS SERVER 3291832

APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV

DATE

TABLE

GUESTS

SERVER

CHECK 3291832

3291832 GUEST CHECK

APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV

APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV DATE

TABLE

GUESTS

SERVER

3291832

APPT - SOUP/SAL - ENTREE - VEG/POT - DESSERT - BEV

TH THANK THA TAX TOTAL

THANK YOU – PLEASE COME AGAIN! TAX TOTAL

TAX

THANK YOU – PLEASE COME AGAIN! TAX

have

TOTAL TOTAL THANK YOU – PLEASE COME AGAIN!

THANK YOU – PLEASE COME AGAIN!


application application

application

application

HANK YOU THANK YOU K YOU ANK YOU have a nice day!

e a nice day! have a nice day!

have a nice day!


waffle sans

regular


diacritics


SEE LAT


YOU TER


PORT

ANNA MATUELLA

402.880.0817

FOLIO

annamatuella@ku.edu