Mirror world In the mirror world there is real time, but the space and the matter are virtual. Habbo hotel and Second life are good examples for this one. You live there, the time is now but it is al virtual You are walking and dancing in real time, but on the computer. The time doesnt stop when you are not signed in.
Alternate reality
In the alternate reality there is real space, virtual matter and non-linear time. A campaign for a new product launch, also called alternate reality branding. A example is the Audi campaign ‘The art of heist’. To promote the new A3 the brand simulated a big car robbery and booked succes, after more than 500,000 active participants in an online game looked for the solution.
Physical Virtuality
In the physical virtuality there is real matter, in a virtual space and time. When i was young, Pokemon was a big hit. I wanted my own Pikache cuddle toy, to sleep with Pokemon was a tv-program, but because of my ‘real’ pikachu, I had it physical with me.
Virtuality Everything is Virtual. The best example is the ‘cave’. A cave is a room made from projection walls, where images are projected on the walls. In combination with the shutter glasses, it looks like everything comes out of the walls in 3D. When wearing cybergloves, the user also got the feeling he can hold on to things.