Final Year Project

Page 192

bibliography HUDSON, S., ROTH, M. S., MADDEN T. J., 2012. Customer communications management in the new digital era. Thesis, University of South Carolina INDVICK, L., 2012. Kaleidoscope, an app for curated street-style fashion, arrives on iPhone [online]. Mashable, Inc. Available at: http://mashable.com/2012/04/13/ kaleidoscope/ [accessed 21 November 2012] INDVIK, L., 2012. Street Campaign Trades Free Shoes for Instagram Photos [online]. Mashable, Inc. Available at: http://mashable.com/2012/10/22/aldo-instagramshoes-israel-video/ [accessed 23 October 2012] JACOBSEN, T., 2012. Social media marketing – people don’t want to interact with your brand [online]. Available at: http://marketingartfully.com/2012/12/09/socialmedia-marketing-people-dont-want-to-interact-with-your-brand/ [accessed 21 December 2012] JACOBSEN, T., 2012. Social media marketing – questions by the numbers [online]. Available at: http://marketingartfully.com/2011/08/17/social-media-marketingquestions-by-the-numbers/ [accessed 21 December 2012] JOHNSON, B., 2012. Virgin Atlantic focuses on customers with new role. Marketing Week [online]. Available at: http://www.marketingweek.co.uk/news/virgin-atlanticfocuses-on-customers-with-new-role/4005084.article [accessed 23 December 2012] JOHNSON, B., 2012. Virgin Media’s Usain Bolt online ads banned. Marketing Week [online]. Available at: http://www.marketingweek.co.uk/news/virgin-medias-usainbolt-online-ads-banned/4002414.article [accessed 23 December 2012] KAHUNA [pseud.], 2012. Pinterest: a look at harder to measure, return on investment [ROI]. Local Business Kahuna [online blog]. 12 September. Available at: http://www.localbusinesskahuna.com/pinterest-a-look-at-harder-to-measure-returnon-investment-roi/ [accessed 8 November 2012] KANSARA, V. A., 2010. Digital scorecard, Telegraph Fashion [online]. London: The Business of Fashion Ltd. Available at: http://www.businessoffashion.com/2010/10/ digital-scorecard-telegraph-fashion.html [accessed 22 October 2012] KANSARA, V., 2011. The long view, why fashion brands need APIs [online]. London: The Business of Fashion Ltd. Available at: http://www.businessoffashion. com/2011/12/the-long-view-why-fashion-brands-need-apis.html [accessed 6 November 2012]

190


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.