JELL-O: FUN MY LIFE •
Since the early days of MSN messenger, MySpace and Bebo, ‘FML’ has been a wellknow expression of self-pity (F*ck my life).
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Jell-O has attempted to redefine the acronym as part of a mission to “fun things up”. FML no longer stands as a negative form of selfexpression, but “fun my life”.
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Jell-O has been monitoring the #FML and rewarding some people with fee Jell-O.
In a nutshell: Jell-O set out to redefine the #FML hashtag from its original meaning to becoming ‘Fun’ My Life’ in a mission to fun things up – the influx of #FML tweets will reflect its success.
Creative/relevant to culture