PORTFOLIO Annabelle Schneider

ANNABELLE SCHNEIDER

PORTFOLIO EXPERIENCE DESIGNER BRAND STRATEGIST ARTIST

SELECTED PROJECTS

2025

PORTRAIT EXPERIENCE DESIGNER BRAND STRATEGIST ARTIST

annabelleschneider.com

ANNABELLE SCHNEIDER

PORTRAIT

Annabelle Schneider is an award-winning, Swiss-born, New York-based experience designer and brand strategist renowned for crafting immersive spatial installations that blend physical and digital elements to promote well-being, connection, and innovation. Her work spans a diverse range of design disciplines, from virtual reality and experiential branding to spatial storytelling, reimagining spaces for community, culture, and interaction.

As the founder of her design studio and a part-time faculty member at Parsons School of Design, Annabelle integrates technology with multi-sensory design to redefine comfort and belonging.

Signature projects like BREATHE WITH ME (2024) and BEING IN BED (2023) immerse participants in serene, womb-like environments featuring tactile textiles, soft forms, and ephemeral hues that encourage relaxation.

Annabelle’s collaborative and experimental approach has led to partnerships with renowned brands such as Vitra, Laufen, and Snarkitecture. By seamlessly combining advanced technologies like Virtual and Augmented Reality with sensory elements such as soundscapes, scents, and touch-responsive objects, she reimagines traditional notions of space and experience.

Through her transformative environments, Annabelle fosters emotional connections and moments of grounding, offering spaces that enhance well-being in an increasingly unpredictable world.

hello@annabelleschneider.com

ig: annabellesbubble

INDEX SELECTED PROJECTS FOR MORE PROJECTS GET IN TOUCH AND CONSULT MY WEBSITE

annabelleschneider.com

SELECTED PROJECTS

INDEX

BREATHE WITH ME (2024 +) An immersive installation of Swiss Design for Well-Being BEING IN BED (2023) An immersive experience of phygital design for Well-Being KARTELL ° LAUFEN (2021) A virtual space developed during lockdown to speculate on nature’s power and meaning of consumption and good design COFFEE N’CLOTHES (2019) A virtual space for commerce. From Instagram brand to interactive digital spaces and physical pop-up location in New York.

CURTAIN CALL (2022) A virtual space for commerce. From Instagram brand to A transformative space for community and well-being defined by fabrics, inspired by New York’s Streetscapes of passing by sounds in cars.

LOOP (2017) Inspired by childhoold marble games, Snarkitecture’s LOOP transforms COS’s playful design ethos into an immersive installation.

SCENTED HOTEL (2017) A concept for a scent-infused hotel for community, identity and Well-Being.

SKETCHING SPACES (2015 +) Sketching spaces during the conceptual phase brings ideas to life, exploring spatial relationships and translating concepts into meaningful designs.

BREATHE WITH ME AN IMMERSIVE INSTALLATION OF SWISS DESIGN FOR WELL-BEING

EXPERIENCE DESIGN

2024 +

© Rendering Annabelle Schneider

EXPERIENCE DESIGN

BREATHE WITH ME

A MULTI-SENSORY INSTALLATION FOR CALM + COMMUNITY

BREATHE WITH ME is a multi-dimensional, high-sensory installation designed to foster well-being and connection through immersive spatial experiences.

DEBUT + EVOLUTION

Originally commissioned by the Consulate General of Switzerland for NYCxDESIGN 2024 and showcased at WSANY in Downtown Manhattan, the installation blends soundscapes by Swiss musician Luc Oggier with interactive elements that explore the intersection of art, design, and wellness. Following its success, the project has traveled internationally, including presentations at Barcelona Design Week and the Swiss Embassy’s Swiss Days in Tashkent.

DESIGN + CONCEPT

The installation reimagines the concept of presence, inviting visitors into a cocoon-like environment. Soft, tactile fabrics inflate and deflate in rhythm with low-frequency soundscapes that mirror the human heartbeat. These dynamic motions create a transformative space where visitors can pause, reflect, and reconnect with their senses.

EXPERIENCE DESIGN

BREATHE WITH ME NEW YORK, NYC X DESIGN

CULTURAL DIALOGUE + PROGRAMMING

The installation serves as a canvas for cultural dialogue and community engagement. The programming includes sound baths, breathing workshops, meditative sessions, and intimate performances, offering participants an opportunity to engage with well-being through curated sensory experiences.

A PORTAL BETWEEN MIND + BODY

© Rendering Annabelle Schneider

The installation’s interplay of light, sound, and motion transforms the space into a living, breathing entity. By offering moments of safety, joy, and tranquility, it challenges overstimulated, hyper-visual environments, guiding visitors back to the grounding beauty of physical presence.

EXPERIENCE DESIGN

BREATHE WITH ME NEW YORK, NYC X DESIGN

The installation carried a globally unifying message: The urgent need to address the health of the planet and humanity. It explored the future of living in times marked by instability, overstimulation, and the loneliness epidemic.

“How can we rethink physical spaces as catalysts for connection, community, and safe, temporary sanctuaries—designed to be as sustainable as possible?...”

NYCxDESIGN WSANY | New York, USA Dates: May 18 - 23, 2024 BARCELONA DESIGNWEEK LIC Underground Barcelona, Spain Dates: Oct. 24 + 25, 2024 SWISS DAYS TASHKENT Tashkent City Mall, Uzbekistan Dates: Nov. 23 - 27, 2024

“As an experience designer, it’s crucial to incorporate details that evoke a sense of safety, familiarity, calmness, and support for individuals in hectic, overstimulated cities and events.

This approach enables me to anchor the designs and make deliberate choices in crafting forms and materials that contribute to a softer, warmer and more welcoming space”

© Rendering Annabelle Schneider

Annabelle Schneider EXPERIENCE DESIGNER

© Photos by Kyle Knodell, NYCxDESIGN

EXPERIENCE DESIGN

BREATHE WITH ME NEW YORK, NYC X DESIGN

Embracing tranquility: environments crafted to inspire presence and alleviate stress.

Through its thoughtful design and impactful programming, BREATHE WITH ME not only enhances well-being but also redefines how spaces can inspire connection, mindfulness, and a deeper awareness of ourselves and our surroundings.

PLAN

BREATHE WITH ME stands for designing for Balance: Creating spaces that inspire tranquility, foster connection, and support mental well-being in a fast-paced world.

© Rendering: Annabelle Schneider for Bracelona Designweek

BARCELONA DESIGN WEEK: SOFT ACTION

To foster the local dialogue in Barcelona, Annabelle teamed up with the initiative titled SOFT ACTION. Born out of a collaboration between VASTO and NAKED SPACE, SOFT ACTION is designed as an air-powered, modular system made from recyclable PVC tarpaulin in order to configure into various spatial formats for multiple interactive actions.

The installation embraces its concept of nomadic and flexible design, transforming the inflated venue by challenging traditional notions of space, responding dynamically to movement, presence, and engagement.

TEASER

https://vimeo.com/1045629043

© Photos by Cecilia Diaz, Barcelona Designweek

The iteration continues to embody the idea of shared authorship, and emphasize the power of air as a form and a function, creating an experiential dialogue that invites visitors to immerse themselves in an environment that is ever-changing, responsive, and collaborative.

EXPERIENCE DESIGN

BREATHE WITH ME BARCELONA DESIGNWEEK

© Photos by Cecilia Diaz, Barcelona Designweek

EXPERIENCE DESIGN

BREATHE WITH ME BARCELONA DESIGNWEEK

“The installation is a living, breathing entity where visitors become active participants, contributing to the ongoing transformation of the space.

The experience invites the audience to engage with the installation as co-creators, embracing a modern power dynamic that is fluid, participatory, and communal.”

Annabelle Schneider EXPERIENCE DESIGNER

REIMAGINING THE FUTURE OF LIVING AMID THE ECHOES OF THE DRIED OUT ARAL SEA

The Swiss Embassy in Tashkent, in collaboration with curator Inessa Boltyanskaya, introduced BREATHE WITH ME to Uzbekistan—a transformative installation by Swiss-born, New York-based experience designer Annabelle Schneider. Hosted as part of the 3rd edition of Swiss Days, this five-day event at Tashkent City Mall invited visitors to immerse themselves in a sensory journey that bridged art, design, and environmental awareness.

A GLOBAL EXPLORATION OF WELL-BEING IN LOCAL DIALOGUE

The Uzbek version of the installation collaborated with Maison du Tchapan on customized local-ikat pillows. Together with yoga and child-breathig events, the subtle yet profound gestures invite visitors to pause, reflect, and reconnect in a cocoon-like space that fosters calm and introspection.

GROUNDING IN A DIGITAL + INSTABLE ERA

In an era of instability and overstimulation with visual, yet intangible digital experiences, BREATHE WITH ME aims to ground visitors in the beauty of multi-sensory, physical presence. The rhythmic movement of air and fabric creates a dynamic interplay of expansion and contraction, transforming the space into a living, breathing entity. This simple yet powerful design shifts our perception, offering moments of safety, joy, and tranquility—a gentle reminder to embrace the simplicity of life.

TEASER

https://vimeo.com/1040900959

EXPERIENCE DESIGN

BREATHE WITH ME TASHKENT, UZBEKISTAN

Barcelona

New York

PHYIGITAL EXPERIENCE EXPERIENCE DESIGN DESIGN BREATHE BEING WITH INME BED TASHKENT, UZBEKISTAN

“The space not only offers a haven for introspection and community but also subtly addresses the pressing environmental realities of our time.

Located in a region deeply affected by the environmental crisis—from the dried-out Aral Sea to air filled with sand particles—BREATHE WITH ME serves as a reminder of the impact of climate change on our health and our future.

Through this immersive experience, I hope to inspire visitors to contemplate the fragility of our environment and the importance of sustainable living, while offering a visceral, grounding space tha t celebrates the simplicity of being present.”

Tashkent

Annabelle Schneider EXPERIENCE DESIGNER

Comissioned by: Consulate General of Switzerland On Show 2024: New York (US), Barcelona (ES), Tashkent (UZ) Brand Partnerships + Cultural Programming: Context-Specific, find more info on website Selected Press: Dezeen, Designboom, SRF Tagesschau, Schweizer Illustrierte, Monocle

BEING IN BED AN IMMERSIVE EXPERIENCE OF PHYGITAL DESIGN FOR WELL-BEING

PHYGITAL EXPERIENCE DESIGN

2023-2024

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED

A VIRTUAL REALITY JOURNEY TOWARDS HEALING + HOLISTIC PRESENCE

BEING IN BED is a Virtual Reality (VR) odyssey that seamlessly blends the physical and digital worlds. This immersive experience transcends the isolation and disconnection of modern life, offering a journey that reconnects us with ourselves.

In this virtual realm, a spiritual narrative unfolds, guiding participants through a profound exploration of healing and self-discovery.

More than just an immersive experience, BEING IN BED serves as a transformative space where technology becomes a bridge to well-being—especially for those confined to bed, with limited access to nature and movement.

Through this digital tapestry, Annabelle designed an immersive exhibition to spark dialogue about the ethical use of new technology and the future of mental health. She invited visitors to rediscover the essence of our being and embrace technology as a tool for inclusivity and healing.

• • • •

NYCxDESIGN | New York, USA Dates: May 18 - 25, 2023 Alcova Art Basel Miami | Miami, USA Dates: December 2 - 10, 2023 LA Designweekend Open House | Los Feliz, Los Angeles, USA Dates: June 21, 2024 SWAB Contemporary Art Fair | Barcelona, Spain Dates: October 3 - 6, 2024

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED GLOBAL VR EXPERIENCE

A VIRTUAL ODYSEE OF EMBODIED BEING

A transformative VR experience exploring the connection between mind and body. Guiding participants through six symbolic realms, it reframes overlooked traces of life as moments of presence. Using sound, affirmations, animated

symbols, colors and light combined with motion, the journey fosters healing, self-discovery, and a vision of technology as a bridge to well-being.

CONCEPT vimeo.com/825324054

SCENE 1 - THE BED

SCENE 2 - THE THREADS

SCENE 3 - THE BLOOD

SCENE 4 - THE HAIR

SCENE 5 - THE SKIN

SCENE 6 - THE SWEAT

DIAGRAM: STACKED MATTRESSES

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED NYC X DESIGN, NEW YORK

SITE-SPECIFIC INSTALLATION 173 Elizabeth Street, Nolita

FRONT ELEVATION

PLAN SECTION

SITE SPECIFIC INSTALLATION OF THE BED FOR PUBLIC STAGING OF THE EXPERIENCE

The initial site-specific installations in New York and Miami began with stacked mattresses covered in hand-dyed, thermoreactive sheets and pillows, capturing the imprint of the visitor’s body heat as they left the bed—a fleeting mark of temporary physical presence. During the experience, visitors could wrap themselves in hand-woven, temperature-reactive survival blankets in gold and silver.

In Los Angeles and Barcelona, Annabelle evolved the installation into a more versatile and sustainable form, designing an inflatable mattress made of 48 body-adjusting fabric pillows. This reimagined bed invited two visitors at a time to embark on a three-minute VR journey. Together, they reconnected with their physical selves, exploring natural elements, sounds, and affirmations within a virtual world crafted to heal and reawaken the senses.

Image Installations: Prior Page: Installation in New York Right Page: Installation in Miami Note: Every sheet is hand-died. Every weaving is upcycled and hand-woven. Meditation Pillows are a limited edition, hand-made from dead-stock Gucci fabric collected during Covid and filled with natural Swiss millets and lavendar.

TEASER

https://vimeo.com/896400371

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED ALCOVA ART BASEL, MIAMI

IMPRINTS OF PRESENCE A TACTILE CONNECTION OF MIND + BODY

Thermoreactive, hand-dyed sheets and pillows leave temperature-sensitive imprints of the visitor’s body on the fabric—a symbolic reminder of the

holistic connection between mind and body within the physical space. This tactile interaction reflects the grounding process facilitated by the immersive three-minute VR experience.

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED MATERIALS

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED MATERIALS

PROTECTION + COMFORT

Upcycled, thermoreactive survival blankets, hand-woven as protection cape and throws.

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED SWAB CONTEMPORARY ART FAIR | BARCELONA

© Photos by Cecilia Diaz, Barcelona Designweek

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED SWAB CONTEMPORARY ART FAIR | BARCELONA

The physical installation for SWAB Contemporary Art Faifr (2024) presented a more sustainable in transport and build up. And even when covered with non-temperature reactive fabrics, not less interactive and comfortable: Annabelle designed a versatile bed made from 48 inflatable, body-adjusting fabric pillows, inviting two-three people at a time to embark on this three-minute VR-journey. The seams in between pillows hold every part of the body and make on e feel deeply sunken into bed - aligned with the VR experience, where the viewer dives deep into the universe of our beds and eventually floats through our natural bodily traces found as symbolic left-overs in bed.

Barcelona

PHYIGITAL EXPERIENCE DESIGN

BEING IN BED

“Virtual Reality (VR) has the power to transform, expanding our human imagination and encouraging psychological breakthroughs and personal growth.

New York

The inflated textiles in the physical space absorb the weight and movement of the body, grounding us in the experience.

Though VR retains this potential more than ever, today’s social zeitgeist has drifted toward surface and spectacle.”

Miami

Annabelle Schneider EXPERIENCE DESIGNER

Comissioned by: Consulate General of Switzerland On Show 2024: New York (US), Miami (USA), Los Angeles (USA), Barcelona (ES) Brand Partnerships: Casper Mattresses, Meta Selected Press: Dezeen, InStyle, Fast Company, Swissnex, Architectura + Diseno

KARTELL ° LAUFEN A NARRATIVE OF A POST-APOCALYPTIC DREAMSCAPE IN VIRTUAL RELAMS DURING TIMES OF GLOBAL LOCKDOWNS

VIRTUAL EXPERIENCE DESIGN

2021-2022

VIRTUAL EXPERIENCE DESIGN

KARTELL ° LAUFEN

THE DIGITAL EXPERIENCE A POST-APOCALYPTIC DREAMSPCAPE A POST-APOCALYPTIC SANCTUARY

In a (post-)pandemic world where nature reclaims built environments, the Kartell ° LAUFEN Virtual Space reimagines the bathroom as a sanctuary and digital realm.

ARTIFACTS OF CARE + RITUAL

Set in a post-apocalyptic landscape, the project transforms bathroom products into poetic artifacts of care and ritual, scattered like flowers in reclaimed natural spaces.

IMMERSIVE, SURREAL EXPERIENCES

Featuring the Kartell ° LAUFEN collection, this immersive experience merges digital animation with tactile aesthetics, creating surreal, semi-interactive collages. Weather shifts, layered soundscapes, and surrealist quotes guide users through an exploration of luxury, care, and connection in a disrupted world.

Designed during pandemic lockdowns, the project transcends traditional exhibition boundaries. In collaboration with architects Fuhrimann Hächler, Annabelle Schneider crafted four virtual spaces that blur the lines between physical and digital.

A NEW VISION OF SURVIVAL + PROGRESS

The LAUFEN Virtual Space redefines how products, rituals, and relationships are experienced, offering an emotional narrative of survival, progress, and humanity’s evolving connection with nature.

TEASER

https://tinyurl.com/y4xavwfb

SPACE

LAUFENVIRTUALSPACE.COM

VIRTUAL EXPERIENCE DESIGN

KARTELL ° LAUFEN

“In a reclaimed world, where nature weaves its way back into human spaces, well-designed, enduring products made from natural materials—like ceramics— stand as symbols of resilience and wisdom.

Crafted with tradition, knowledge, and care, these objects become meaningful artifacts of ritual, connecting humanity to its roots.

They bloom, like flowers, in a new world, reminding us of the enduring value of thoughtful design and the importance of creating for longevity, beauty, and purpose.”

Annabelle Schneider EXPERIENCE DESIGNER

THE DIFFERENT SPACES

The stacked, interactive virtual spaces are to be explored by scrolling and clicking. Entering different scenarios in which nature takes back over the built environment.

A mixed media experience. This dream-like journey unfolds through four surreal settings: an urban area overtaken by greenery, a vast, heated desert, a forest illuminated by moonlight and animals, and an artist’s room showcasing limited-edition traditionally handmade collages by Swiss artist Monique Baumann. Each space evokes the aftermath of a world in flux, where human traces intertwine with the resilience of nature. ... “What remains of human presence when nature reclaims the built environment, and how can design create meaning in the aftermath?”

ARTIST SPACE

VIRTUAL EXPERIENCE DESIGN

KARTELL ° LAUFEN

DESERT SPACE

URBAN SPACE

FOREST SPACE

VIRTUAL EXPERIENCE DESIGN

KARTELL ° LAUFEN

VIRTUAL EXPERIENCE DESIGN

KARTELL ° LAUFEN

Comissioned by: LAUFEN Published: During Covid, 2021 - still online: www.laufenvirtualspace.com Brand Partnerships: Kartell Selected Press: Designboom, FRAME, Interni, Domus

COFFEE N’CLOTHES A VIRTUAL SPACE FOR COMMERCE. FROM INSTAGRAM TO INTERACTIVE DIGITAL SPACES AND PHYSICAL POP-UP LOCATION IN NEW YORK

VIRTUAL COMMERCE

2019-2020

VIRTUAL COMMERCE

COFFEE N’ CLOTHES

FROM INSTAGRAM TO INTERACTIVE DIGITAL SPACES

In 2018, Annabelle Schneider was hired to transform Coffee’n Clothes (CNC)—a popular Instagram brand known for blending latte art with luxury fashion—into an immersive spatial experience without losing its digital essence.

THE VIRTUAL SPACE

Collaborating with programmers from Obsess, Annabelle designed CNC’s first virtual space, a 360° interactive world navigable via the user’s mouse. This groundbreaking platform combined e-commerce and content, allowing users to explore CNC’s identity in 3D. INTERACTIVE FEATURES IN THE VIRTUAL •

CENTRAL COFFEE BAR

•

E-COMMERCE SECTION

•

MEDIA WALL

A virtual hub for exploration and interaction.

Seamlessly blending shopping with immersive content.

Highlighting the brand’s curated aesthetic and storytelling.

REDEFINING BRAND IDENTITY

Annabelle elevated CNC’s flat, 2D Instagram presence by incorporating materials, colors, and interactive features that aligned with the brand’s visual and experiential ethos. Users could navigate the space without gravity, experiencing products from unique perspectives, fostering deeper brand engagement.

ANIMATION

https://vimeo.com/user194904908/cnc

VIRTUAL COMMERCE

COFFEE N’ CLOTHES

VIRTUAL COMMERCE

COFFEE N’ CLOTHES

FROM VIRTUAL TO PHYSICAL

In 2019, CNC launched its first six-month pop-up café on Lafayette Street, New York, designed by Annabelle. Drawing from the virtual space, she translated key design elements into the physical world, featuring: •

FRESH COFFEE AROMA

•

INSTRAGRAMMABLE MURAL

•

DESIGNER LATTE DISPLAY

•

CUSTOM PACKAGING

Enhancing sensory engagement.

Perfect for social media moments.

Showcasing curated collaborations.

Extending the brand’s identity into take-home products.

A SEAMLESS BRIDGE BETWEE REALMS

Through these projects, Annabelle successfully bridged the digital and physical, creating cohesive, interactive experiences that redefined CNC’s brand identity across platforms.

VIRTUAL COMMERCE

COFFEE N’ CLOTHES

Comissioned by: Coffee n’Clothes Published: 2019 Production: in collaboration with Obsess Pop-Up: at Showfields on 11 Bond St in SoHo, NY (2019-2021)

CURTAIN CALL A TRANSFORMATIVE SPACE FOR COMMUNITY AND WELL-BEING DEFINED BY FABRICS, INSPIRED BY NEW YORK’S STREETSCAPES OF PASSING BY SOUNDS IN CARS.

EXPERIENCE DESIGN

2022

EXPERIENCE DESIGN

CURTAIN CALL

CURTAINS IN MOTION REIMAGINING SPACE THROUGH FABRIC

A project pitch to reinvent space that forsters community and well-being. The concept draws inspiration from the fleeting urban phenomena of New York’s streetscapes— specifically, the rhythmic opening and closing of car windows and the transformative effect of Hip Hop beats on the surrounding environment.

FABRIC AS ARCHITECTURE: REIMAGINING PROGRAMMING AT WESTBETH ARTIST HOUSING

Set within the vast interiors of Westbeth Artist Housing in the Meatpacking District, CURTAIN CALL explores how five distinct types of curtains can be woven into the space to create dynamic, shifting experiences. By reimagining fabric as an architectural tool, the design investigates how spatial programming can evolve through layers of openness: from a closed meditation sanctuary to a semi-open art exhibition space, and finally to an open setting for intimate music performances.

SHIFTING EXPLORING THE IMPACT OF FABRIC ON URBAN SPACE DESIGN

Through this exploration, the project poses a provocative question: How can fabric, as an integral design element, alter both the perception and function of a space? This study challenges traditional boundaries, demonstrating the power of materiality to shape not just the physical environment but also the emotional and cultural experiences within it.

CONCEPT

https://vimeo.com/user194904908/curtaincall

EXPERIENCE DESIGN

CURTAINS AS DYNAMIC CONNECTION LAYERS

Even when closed, the curtains maintain a connection to the outer space through varying lengths and translucent materials, revealing glimpses of movement like passing feet.

CURTAIN CALL

For this concept, I experimented with weaves, knots, and materials such as paper, medical foil, iridescent plates, and T-shirt yarn, blending texture and translucency to create layers of curiosity and connection.

iNSPIRATION - URBAN PHENOMENA: STREETS AS SOUNDSCAPES PRIVATE AND PUBLIC DUALITY

New York’s streets become a stage where music flows from driving cars, blasting Hip Hop beats that shape the city’s rhythm. This dual experience—private within the safety of a moving capsule, yet public as sound temporarily disrupts and connects—reflects the veins and authenticity of the urban landscape.

MOMENTS OF MAGIC + CONNECTION

These fleeting moments, where sound passes like rivers through the streets, trigger memories, emotions, and sparks of magic.

They create a futuristic, dreamlike sphere— light, safe, and filled with movement—that invites us to fly beyond the ordinary.

DESIGNING RITUAL THROUGH SPACE

This project merges the ephemeral nature of time, sound, and imagery with the tactile and modular qualities of material and space.

It envisions an interactive installation where sound, light, and projections transform space in real-time, celebrating “subtle silence” as a luxury and music as a ritual.

A MODULAR SANCTUARY

A sacred, adaptable environment emerges— visually and tactilely stimulating—designed for collective or solitary listening experiences.

This modular space invites users to engage with music as a transformative ritual, blending the transient with the tangible.

DIAGRAM

Inspiration: Streets as soundscapes through opening + closing windows and cars passing by.

EXPERIENCE DESIGN

1 SPACE, 3 EXPERIENTIAL SCENARIOS DEFINED BY CURTAINS Through opening and closing mechanism of curtains woven throughout space, the site adapts

CURTAIN CALL

from a communal open space for concerts, to semiclosed capsule moments that invite into the void; a clam space for meditations.

TRANSFORMATIVE STORIES WOVEN INTO SPACE TRANSFORMATIVE SPATIAL DESIGN

The curtains serve as dynamic, adaptive elements that redefine the space for diverse experiences, from communal concerts to intimate meditative capsules.

Ceiling-Rod + Neon Pipe System

NARRATIVE STORYTELLING THROUGH MATERIAL

Speaker, Light + Accoustic System

FUSION OF DIGITAL + PHYSICAL

Curtain Module

Curtains are not just functional but storytellers, weaving speculative fiction and abstract projections to spark curiosity and imagination.

The seamless integration of VR and video installations blurs the boundaries between tangible and virtual realms, offering multi-layered experiences The use of speculative fiction, color, sound, and VR highlights innovative ways of merging art and technology to evoke emotions and engage visitors.

Curtains

EXPLORATION OF PHYLOSOPHICAL THEMES

The project delves into profound questions of identity, connection, permanence, and impermanence, creating a space that invites introspection.

Floorplan

COMMUNITY-CENTERED CREATION

The project’s collaborative execution within the Westbeth Artist Housing emphasizes its community-driven essence and shared creativity.

DIAGRAM Exploded View: Layers of Construction that builds the space

EXPERIENCE DESIGN

CURTAIN CALL

SMALL SCALE PHYSICAL MODEL + MATERIAL TESTING

EXPERIENCE DESIGN

CURTAIN CALL

screen warm LEDLED neon pipepipe screen warm neon

knotted fabric woven foil foil knotted fabric woven sheer skrim woven paper sheer skrim woven paper irredescent plates irredescent plates

ceiling mounted ceiling mounted curtain rod rod system curtain system

platform platform (zoning) (zoning)

bench bench

ELEVATION ELEVATION

ELEVATION

KeyKey Dimensions of Module Dimensions of Module andand Materials of Curtains Materials of Curtains

IDEA: Even if ‘closed’, IDEA: Even if ‘closed’, curtains always leave some opening to the outer space (e.g.(e.g. curtains always leave some opening to the outer space feets are are visibile, sounds andand lights can can transmit on ceiling) feets visibile, sounds lights transmit on ceiling)

SITE-SPECIFIC SYSTEM: of rods and warm LED neon pipes on the ceiling, framing the individual curtain modules in space.

LAYERS & MATERIALS: different materials and layers of curtains for different purposes of altering experience and level of privacy.

INDIVIDUAL VS. COLLECTIVE EXPERIENCE: MEDITATION SPACE closed curtains allow for intimate settings of meditative sound experiences EXHIBITION SPACE semi-opened modules allow for art projections on curtains, serving as canvas INTIMATE CONCERTS open curtains frame the open space and make room for an intimate concert / jam session amongst performing artists and guests

DIAGRAM

DIAGRAM

multi-layer curtain module

Multi-layer curtain module altering space and experience altering space + experience

LAYERS OF CURTAINS + MATERIALS

TECHNICAL EQUIPMENT: Spotlights, speakers, projectors and ventilators can be shifted alongside the rods, same as extra outer curtains.

EXPERIENCE DESIGN

My aim: To occupy both physical and digital realms to highlight concerns of appearance and disappearance, identity and connection, permanence and evanesence. We naturally wonder “What is behind that curtain”, this time, the

CURTAIN CALL

curtainsthemselves tell stories. Dreams woven into structures. Programmed and conceptualized by me, executed as a community within the Westbeth artist housing project.

EXPERIENCE DESIGN

CURTAIN CALL

Comissioned by: LAUFEN Published: During Covid, 2021 - still online: www.laufenvirtualspace.com Brand Partnerships: Kartell Selected Press: Designboom, FRAME, Interni, Domus

LOOP A MULTISENSORY INSTALLATION FOR COS BY SNARKITECTURE

BRAND EXPERIENCE

2017

A PLAYFUL INSTALLATION INSPIRED

BY CHILDHOOD + MODERN DESIGN

Drawing from COS’s connection to playful, modern aesthetics, Loop reimagines the childhood memory of marble games as an immersive, interactive installation.

KINETIC MOMENTS IN MOTION

A suspended, sinuous structure of gently sloped tracks weaves through the gallery, shifting perspectives and creating dynamic kinetic moments. Visitors are captivated by white glass marbles gliding seamlessly along four interwoven tracks, generating a steady, meditative hum of motion.

INTERACTIVE EXPLORATION

Guests are invited to engage with the installation by adding their own marbles to the tracks or observing the precise mechanical flow. This interplay between participation and observation enhances the immersive experience.

BRAND VALUES + CONCEPT INFORMING DRIVERS

BRAND EXPERIENCE

BREAKING BOUNDARIES

The installation extends beyond the gallery, where the marbles journey into an adjoining room, collecting in a sea of scattered remnants. This transition invites contemplation and exploration, merging themes of movement, continuity, and play.

A FLOATING PATHWAY

Visitors traverse an elevated pathway that floats above the floor, culminating in a large, brightly lit room. Here, the path transforms into a plinth, offering new perspectives and inviting introspection as the experience unfolds.

A CELEBRATION OF MEMORY + WONDER

Loop bridges engineering precision with playful wonder, creating a space that feels both familiar and futuristic. It invites visitors to reflect on the joy of movement and design, celebrating the seamless interplay of creativity and mechanics.

OFFICIAL FILM https://tinyurl.com/53pp3kff

LOOP

AUTOMATED HOPPER SECTION DETAILS

MARBLE TRACK SECTION

Not to scale here, drawn in SCALE = 1/4-0’

ESSENTIAL MATERIALS + PARTS

White Glass Marbles

Dercoated threaded Rod

Aluminium or Steel C. Channel Track

© All images and renderings belong to Snarkitecture

The first room introduces the spheres into the darkened space in an unexpected manner, as a steady stream of marbles emerges from a small hole in the wall. While their origin remains unknown, the spheres pour into a pile that spreads across the floor, infilling the existing architecture to create a pool of spheres.

RETAIL EXPERIENCE

LOOP

INSTALLATION AXONOMETRIC

MODULAR TRACK SYSTEM

SUSPENDED TRACK AXONOMETRIC

Suspended, sinuous tracks curve through the gallery, creating kinetic moments that shift with each change in perspective. Precision engineering brings the installation to life with a rhythmic hum of white glass marbles gliding seamlessly along interwoven paths.

Breaking beyond the gallery’s boundaries, the tracks extend into an adjoining room, where marbles collect in a scattered sea of remnants. This continuation invites visitors to explore, reflect, and reconnect with the simple yet profound beauty of movement and design.

FIRST FLOOR PLAN

© All images and renderings belong to Snarkitecture

THE EXPERIENCE

BRAND EXPERIENCE

LOOP

SECOND FLOOR PLAN

Breaking beyond the gallery’s boundaries, the tracks extend into an adjoining room, where marbles collect in a scattered sea of remnants. This continuation invites visitors to explore, reflect, and reconnect with the simple yet profound beauty of movement and design.”

SNARKITECTURE for COS

© All images and renderings belong to Snarkitecture

“Inspired by COS’s playful and modern design ethos, Snarkitecture’s LOOP reimagines the childhood joy of marble games as an immersive installation.

BRAND EXPERIENCE

LOOP

PLAYFUL GIVE-AWAYS Extending the experience to the office desk and allow for moments of sensory stimuli, focus and play.

Designer for: Snarkitecture. Client: COS Year: 2017 | Location: Seoul, Korea

SCENTED HOTEL A CONCEPT FOR A SCENT-INFUSED AND NARRATIVE GUIDED EXPERIECNCE HOTEL

HOTEL EXPERIENCE

2017

HOTEL EXPERIENCE

SCENT-BASED

HOTEL EXPERIENCE

SCENT-BASED

A CONCEPT DEVELOPED FOR A MULTI-SENSORY HOTEL EXPERIENCE IN QUEENS, NEW YORK REIMAGINING SPACE + SENSUALITY

SHE CAME TO STAY (SCTS) is a perfumery located on the ground floor of a transformed warehouse in Queens. The building combines hotel rooms, a communal laundry area, and a dimly lit, cushioned concert venue with exclusive access to the on-site perfume plant.

Visitors enter through a vast, scented cloud, immersing themselves in a design narrative that weaves together history, sensuality, and personal care.

INSPIRED BY LOCAL HISTORY + SADE’S SENSUALITY

The project draws on the legacy of the nearby Steinway manufacturing district and the sultry essence of its muse, Sade. A pharmacy-inspired concept emphasizes individuality, self-care, and the personalization of locally sourced and mixed ingredients.

SPATIAL PROGRAMMING FOR THE SENSES

SCTS features a perfume lab, a pharmacy for bespoke fragrances, a laundry area, intimate sound rooms, and sensually designed guest rooms. Each space is curated to explore themes of imagination, memory, concealment, and the passage of time.

CHOREOGRAPHED JOURNEYS OF SCENT + SOUND

Through materiality, color, light, sound, and scent, the project choreographs an evocative journey for guests, triggering nostalgia and dreams. Concerts by performing artists add another sensory layer, creating a seamless fusion of sound and scent in this immersive, multi-sensory experience.

PROGRAM DIAGRAM

HOTEL EXPERIENCE

SCENT-BASED

FIRST FLOOR PLAN

1. ENTRY through scented cloud installation

2. ENTICE natural produce plant in lobby

3. ENGAGE Check-in with app.

Key in scented drawer library.

4. ENGAGE Laundromat lounge with scented air diffusers and exclusive laundry soaps.

5. ENGAGE Community + memory building in concert space where pillows are infused with scented beans, natural millets and lavender

6. EXTEND Elevators leading to upper floors where scents are organized per floor and type of hotel room to enhance and support the authentic experience tied to identity of guests.

1. ELEVATION ENTRY + PRODUCE PLANT

2. ELEVATION RECEPTION + PERFUME RETAIL DRAWERS

3. ELEVATION PERFUME LAUNDROMAT LOUNGE

HOTEL EXPERIENCE

SCENT-BASED

DETAIL NATURAL STONE SLAB PLANTERS

DETAIL APP DIRECTED DRAWER WALL

HOTEL EXPERIENCE

SCENT-BASED

HOTEL EXPERIENCE

SCENT-BASED

FLOOR PLAN LARGE HOTEL ROOM 4 FLOOR DIAGRAM OF HOTEL ROOMS + SCENTS

ELEVATION LARGE HOTEL ROOM

HOTEL EXPERIENCE

ELEVATION LARGE HOTEL ROOM PRODUCE PLANT DIFFUSING VANILLA

ELEVATION LARGE HOTEL ROOM EXAMPLE SCENT VANILLA. FEELS LIKE COMFORT

SCENT-BASED

FLOOR PLAN SMALL HOTEL ROOM 4 FLOOR DIAGRAM OF HOTEL ROOMS + SCENTS

ELEVATION SMALL HOTEL ROOM

HOTEL EXPERIENCE

ELEVATION SMALL HOTEL ROOM PRODUCE PLANT DIFFUSING LAVENDER

ELEVATION SMALL HOTEL ROOM PRODUCE PLANT DIFFUSING LAVENDER FEELS LIKE CALM AND SLEEP

SCENT-BASED

SKETCH COMMUNAL SCENT BAR STAGED IN CORRIDORS ON HOTEL ROOM FLOORS.

HOTEL EXPERIENCE

SCENT-BASED

“Some of life’s most beautiful things are intangible—like clouds, fleeting and untouchable.

We wish we could capture those moments and hold them close, like bottling a cloud.

Perfume can be that cloud.

With a single spray, it unveils a world of emotions: memories, nostalgia, fantasies, and dreams.

Scents are cloaked in mystery— intimate yet curious, personal yet boundlessly imaginative” Annabelle Schneider EXPERIENCE DESIGNER

Designer Concept: For multi-sensory wellness Hotel Year: 2017 | Location: New York

SKETCHING SPACES SKETCHING SPACES DURING CONCEPTUAL PHASE BRINGS IDEAS TO LIFE, EXPLORING SPATIAL RELATIONSHIPS AND TRANSLATING CONCEPTS INTO MEANINGFUL DESIGNS.

CONCEPT + DESIGN DEVELOPMENT

2015 +

RESIDENTIAL INTERIOR

Concept inspired by Alexander Girard

CONCEPT + DESIGN DEVELOPMENT

SKETCHES

ANIMATION https://vimeo.com/800068090

RESTAURANT SI CIAMO, NY

for Goodrich, New York

CONCEPT + DESIGN DEVELOPMENT

RESTAURANT SI CIAMO, NY

for Goodrich, New York

SKETCHES

HOTEL LOBBY 1HOTEL, PHILADELPHIA

for Goodrich, New York

CONCEPT + DESIGN DEVELOPMENT

HOTEL LOBBY KIMPTON, CINNCINATI

for Goodrich, New York

SKETCHES

RESTAURANT WESTELM HOTEL, OAKLAND

for Goodrich, New York

CONCEPT + DESIGN DEVELOPMENT

ROOFTOP BAR KIMPTON, CINNCINATI

for Goodrich, New York

SKETCHES

RESIDENTIAL INTERIOR

Dumbo Penthouse, New York

CONCEPT + DESIGN DEVELOPMENT

RESIDENTIAL INTERIOR

Dumbo Penthouse, New York

SKETCHES

FRONT ELEVATION HAND-DRAWN, SCALE = 1:1

CONCEPT + DESIGN DEVELOPMENT

CHAIR DRAWING - PLAN HAND-DRAWN, SCALE = 1:1

SKETCHES

CONCEPT + DESIGN DEVELOPMENT

WALLPAPER COLLAGE AND SKETCH

SKETCHES

hello@annabelleschneider.com

LET’S CREATE

CONTACT

© all rights reserved : Annabelle Schneider. 2025.