STRATEGIC BIGNESS
B. STRATEGIC BIGNESS
It is not accidental that the most common elaborations on ‘Bigness’ as a spatial model are more descriptive rather than critical. Extracting the dominant formal characteristics, we discover that Bigness as an architectural category is even more elusive than Bigness as a programmatic one. If we were to try and illustrate the category with some precedents we would most likely relate to a wide range of projects surprisingly dissimilar in their spatial logic. So what are we referring to when we talk about Bigness? How big should big be in order to perform as Bigness? And finally, why would we argue for its strategic potentials?
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