A sample study of visual style among rural audiences of Gujarat, India

Page 28

The traditional art form of Tejgadh is known as pithora. Pithora paintings are more of a ritual than an art form. These rituals are performed either to thank God or for a wish or a boon to be granted. We find pithora paintings in the three inner walls of the house. Anybody who has pithora painting at their home is highly respected in their society. “It is a divine painting and it must not be misused, a wall hanging or painting is accepted�.

28 Visual style among rural audience: a sample study

The colour is prepared by using colour powder mixed with milk and mahuda. The main colours used are yellow, indigo, orange, green, vermilion, red, ultramarine, black and silver. The Pithora painters paint for commercial purposes nowadays too but are not happy doing so. They clearly stated that they will be annoyed to see pithora painting on a duppatta or a sari. We clicked the pithora paintings just to look at their way of expressing ideas. The next three pages have images of the pithora paintings and some interesting inferences.


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