Lookbook Anita maternity Spring/Summer 2023

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Maternity LINGERIE & BEACHWEAR 2 023

CUP A – J

Mum´s favourites


Anita -Familienunternehmen seit 1886 Das Unternehmen Anita Dr. Helbig steht für besondere Wäsche und Bademode, geniale Passform, kompromisslosen Komfort und hohe Qualität - seit über 135 Jahren! In Brannenburg am Rande der Alpen entwickeln und designen wir alle unsere Artikel. Weltweit betreiben wir fünf eigene produzierende Werke, führen insgesamt 20 eigene Gesellschaften und beschäftigen rund 1.600 Mitarbeiter. Unser tägliches Ziel ist es, den Trägerinnen unserer Wäschestücke und Bademode ein Stück mehr Lebensqualität, Komfort und Schönheit zu geben.

Liebe zum Detail A Passion for detail Verantwortungsvolle Fertigung Responsible manufacturing Hochwertige Materialien High-quality materials Perfekte Passform Perfect fit

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Anita - a family business since 1886 The company Anita Dr. Helbig has been synonymous with special lingerie and swimwear, inspired fit, uncompromising comfort and high quality for over 135 years. We develop and design all our articles in Brannenburg, on the edge of the Alps. We operate five of our own production facilities, manage 20 of our own companies and employ around 1.600 members of staff all around the globe. We go the extra mile every single day for women who wear our lingerie and swimwear, aiming to enhance their quality of life, comfort and appearance.

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Feel good all round


Schwangerschaft

Pregnancy 6–15

Stillzeit

Nursing 16 –29

Rückbildung

Regaining your shape 30–33

Bademode

Beachwear 34–35

5


Schwangerschaft

Pregnancy

www.anita.com/maternity 6


Pregnancy bra without underwires; moulded Basic STYLE 5169.001 · Cup B – G + Maternity brief Seamless STYLE 1502.001

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Pregnancy bra without underwires Basic STYLE 5169.006 · Cup B – G

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Pregnancy bra without underwires Basic STYLE 5169.001 · Cup B – G + Maternity brief Seamless STYLE 1502.001 · S – XL

Schwangerschaft Pregnancy

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Pregnancy bustier without underwires Seamless STYLE 5100.006 · S – XL

10 Schwangerschaft Pregnancy


Nursing bra without underwires Seamless STYLE 5096.741 · S – XXL I Nursing bra without underwires Seamless STYLE 5096.469 · Cup S – XXL + Maternity brief Seamless STYLE 1502.469 · S – XL

Schwangerschaft Pregnancy 11


Room to grow Pregnancy bra without underwires ; moulded Basic STYLE 5169.006 · Cup B – G + Maternity Belt Baby Belt STYLE 1708.006 · XS – XL ; 32/34 – 48/50

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Maternity Belt Baby Sherpa STYLE 1707.001 · XS – L

Schwangerschaft Pregnancy 13


During and after pregnancy

Relaxing tights massage Miss Fantastic STYLE 1888.001 · 36 – 52 14


Schwangerschaft Pregnancy 15


Nursing bra with underwires Fleur STYLE 5053.408 · Cup C – J

16


Stillzeit Nursing

www.anita.com/maternity

Stillzeit Nursing 17


Nursing bra with underwires Fleur STYLE 5053.001 · Cup C – J

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Delicate lace...


Nursing bra with underwires Fleur STYLE 5053.408 · Cup C – J

Stillzeit Nursing 19


Nursing bra without underwires; padded Miss Lovely STYLE 5086.596 · Cup B – G

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Love is in the air

Nursing bra without underwires; padded Miss Lovely STYLE 5086.001 · Cup B – G

Stillzeit Nursing 21


Nursing bra with underwires Miss Orely STYLE 5098.001 · Cup C – J

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Beautiful dots


Nursing bra with underwires Miss Orely STYLE 5098.006 · Cup C – J Stillzeit Nursing 23


Nursing bra with underwires ; moulded Basic STYLE 5068.001 · Cup C – I

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It´s all about the basics

Nursing bra without underwires ; moulded Basic STYLE 5062.006 · Cup C – H Stillzeit Nursing 25


Nursing bra without underwires Seamless STYLE 5096.541 · Cup S – XXL

Perfect fit 26


Nursing bra without underwires Seamless STYLE 5096.469 · Cup S – XXL I Nursing bra without underwires Seamless STYLE 5096.741 · Cup S – XXL + Maternity brief Seamless STYLE 1502.741 · S – XL Stillzeit Nursing 27


Nursing bra without underwires; spacer cups Miss Anita STYLE 5070.753 · Cup B – G

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Breathable fabric


Nursing bra with underwires; spacer cups Miss Anita STYLE 5010.006 · Cup B – I

Stillzeit Nursing 29


Regaining your shape

Nursing bra without underwires ; paddded Miss Lovely STYLE 5086.753 · Cup B – G + Panty girdle ReBelt Panty Florence STYLE 1885.753 · 60 – 110 (34 – 54) 30


:

Ruckbildung

www.anita.com/maternity

Rückbildung Regaining your shape 31


Nursing bra with underwires ; moulded Basic STYLE 5068.722 · Cup C – I + Twin Shaper short STYLE 1783.722 · XS – XL 32


Shaping

Twin Shaper firm high STYLE 1785.001 · XS – XL

Rückbildung Regaining your shape 33


Beach Basics

Maternity swimsuit 9571.001 Style Rongui · Cup C – G

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Swimsuit L2 7742.00 Style Elouise · Cup B – I

Bademode Beachwear 35


Größenangaben/Sizes: D/EUR

Art. No. 5169 B – C, 70 –100; D – E, 70 – 95 F, 70 – 90; G, 70 – 85 Pregnancy bra without underwires 001 black

006 white

Basic

8 – 9 I 12

Art. No. 5100, S – XL Pregnancy bustier without underwires 001 black

006 white

Seamless

10

001 black

006 white

469 sky grey Art. No. 1502, S – XL Maternity brief

Seamless

9 I 11

741 dusty rose


Größenangaben/Sizes: D/EUR

Art. No. 1708 XS – XL 32/34 – 48/50 BabyBelt

Art. No. 1707 XS – L BabySherpa only in 001

001 black

006 white

722 deep sand

Maternity Belts

Miss Fantastic

12 –13

14 –15

Art. No. 1888 36 – 52 relaxing tights massage

001 black

001 black Art. No. 5053 C – H, 65 – 105; I, 65 – 100 J, 65 – 95 Nursing bra with underwires

Art. No. 1353, 34 – 46 Brief only in 001, 769

408 anthracite

769 berry

Fleur

18 –19

37


Größenangaben/Sizes: D/EUR

Art. No. 5086 B – G, 75 – 95 Nursing bra without underwires; padded

001 black

596 rosewood

Miss Lovely

753 desert

20 –21 BACKCOVER

Art. No. 5098 C– F, 70 –105; G– J, 70–95

Art. No. 1382, 36–48

Nursing bra with underwires

Brief

001 black

006 white

Miss Orely

22 –23 I 42

001 black

Art. No. 5037 B–F, 70 – 95; G, 70 – 85 Nursing bra without underwires ; moulded

Art. No. 5062 C, 75 – 110; D – E, 70 – 110 F, 70 – 100; G, 70 – 95; H, 70 – 85 Nursing bra without underwires ; moulded

Art. No. 5068 C – E, 70 – 100; F – G, 70 – 95 H – I, 70 – 85 Nursing bra with underwires ; moulded

only in 001, 753

only in 001, 006

only in 001, 006, 722

006 white

722 deep sand

753 desert

Basic

24 –25


Größenangaben/Sizes: D/EUR

Art. No. 5096 S – XXL Nursing bra without underwires

001 black

469 sky grey

541 lotus

Seamless

741 dusty rose

26–27

Art. No. 5010 B – F, 75 – 95; G – H, 75 – 90 I, 75 – 85 Nursing bra with underwires; spacer cups

Art. No. 5070 B – E, 70 – 95; F, 70 – 90 G, 70 – 85 Nursing bra without underwires; spacer cups

001 black

006 white

753 desert

Miss Anita

28 –29

001 black Art. No. 1885 60 – 110 (34 – 54) Panty girdle

ReBeltPanty Florence

006 white NEW 753 desert

30 –31

39


Größenangaben/Sizes: D/EUR

29

Art. No. 1782 36 – 48 Twin Shaper firm

Twin shaper

Art. No. 1783 XS – XL Twin Shaper short

Art. No. 1785 XS – XL Twin Shaper firm high

Art. No. 1784 XS – XL Twin Shaper long

001 black

722 deep sand

Twin shaper

29

32 –33

Twin shaper

Beach Basics Rongui

34

Art. No. 9571 C – G, 38 – 44 Maternity swimsuit

Art. No. L2-7742 B – I, 36 – 48 Swimsuit

001 black

001 black

Art. No. 5051 D – F, 70 – 110; G–H, 70 – 95 I, 70 – 90; J, 70 – 85 Nursing bra without underwires only in 006

Art. No. 5056 D – F, 70 – 110; G–H, 70 – 95 I, 70 – 90; J, 70 – 85 Nursing bra with underwires only in 671

29

Twin shaper

Beach Basics Elouise

35

006 white

671 pearl white

Miss Cotton

41


Nursing bra with underwires Miss Cotton STYLE 5056.671 · Cup D – J

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Links

CLICK HERE FOR IMAGES CLICK HERE FOR CUTOUTS www.anita.com/lookbook-images www.anita.com/digital-lookbooks

Nursing bra with underwires Miss Orely STYLE 5098.006 · Cup C – J


Contacts l GERMANY

l ITALY

TASK PR Germany Fenja Niechoj (+49) 176 307 896 47 fenja@taskpr.com

Anita Italia s.r.l. (+39) 031304842 anita.it@anita.net

l BELGIUM

l PORTUGAL

MMBSY Lauren Vanderstukken (+32) 4 96 19 75 20 lauren@mmbsy.com

Anita Portugal Lda. Claudia Schreff (+351) 213959978 claudia.schreff@anita.net

l CANADA

l SPAIN

Anita Canada Ltd. Olivia Leroux (+1) 4166655370 olivia.leroux@anita.net

Anita Spain S.L. Alicia Rastrollo Collantes (+34) 954293087 alicia.collantes@anita.net

l FRANCE

l SWITZERLAND

Anita France Caroline Bonneville (+33) 388180195 caroline.bonneville@anita.net

Corsa Nova AG/SA, Anita Group Clemens Fischer (+41) 419250250 clemens.fischer@anita.net

l UK/Ireland

l USA

PR Genie Jean Ralph (+44) 7985 468 963 jean@prgenie.co.uk

Anita International Corporation Mariana Mayes (+1) 954 730 8189 mariana.mayes@anita.net

Follow us:

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5070.753

www.anita.com/maternity

Nursing bra without underwires Miss Lovely STYLE 5086.596 .1 · Cup B – G


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