The Art Loop Open Experience In October 2010, the Chicago Loop Alliance (CLA) and the Chicago Artists Coalition (CAC) will launch Art Loop Open (ALO), a mixed-media, multi-venue art competition. During the two-week event, visitors will determine the winner by casting votes for their favorite pieces. CLA and CAC tapped the Institute of Design to help make ALO a success by bringing people to the Loop and enabling them
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to participate. By adding layers of technology to the physical components of ALO, our team designed an experience that was more informative and engaging to all visitors. The main concepts and the process used to develop them are explained in more detail in the following pages.