Marketing plan

Make brushes a fashion item for girls

Business marketing concept

For the color change of innisfree's blush brush, the main concept is to make the brush an important role when girls touch up makeup, a fashion accessory, and match it with blush, making makeup a landscape in the eyes of others.

Consumption environment

The main target customers are women aged 18-30. This group is more likely to be influenced by the appearance of packaging. The new series of color schemes hopes to increase consumers' willingness to buy.

The trend of the times

In recent years, emphasis has been placed on the prominence of the individual self, and people pursue being different. In response to this trend, we hope to make a color matching that is different from the market on the brushes, and hope to establish the trend of "color decoration tools are girls' decorations".

Product image positioning

To create the value of make-up tools as girls' decorations, I hope to be more confident and have a unique personal charm when touching up makeup and taking out brushes in public spaces.