Innisfree Brush Color Scheme

Ying-Yu, Tsai, Pei-Cen,Lai, Luo-Jia, Xu

For the blush brush of the innisfree beauty brand, the users were analyzed and the annual popular color system was merged, and the color matching of the blush brush suitable for blush and fashionable for touch-ups outside was analyzed

Brand Analysis

The core concept is to emphasize nature and environmental protection, and hope that customers can embrace nature and give their skin a space to rest. Affordable brand trends, raw materials are mainly sourced from natural products in Jeju Island.

Market demand analysis

-The price is close to the people, and the customer group is students aged 18-25 or fresh people in society

-Common consumer psychology is the pursuit of individuality, natural fashion, and hope that consumers will remain curious about new things

-The method of promotion is to use Korean drama protagonists and Korean stars as spokespersons to attract consumers to spend

Color distribution of existing products

Brands that exclusively sell brushes on the market are relatively rare, and most of the brushes are sold as beauty brand products, so choose a brand with the same price for color analysis, and the price of brushes generally falls between 200-500.